Vi Trang

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What Makes the Best Infographics So Convincing

A great infographic is an instant revelation. It can compress time and space. (<i>Good gosh – Usain Bolt is</i> that <i>much faster than all the other 100-meter gold medalists who’ve ever competed?)</i> It can illuminate patterns in massive amounts of data. <i>(Sure, we’re spending much more on health care and</i> …

Snickers Australia video gets some buzz, but not for the right reasons

If you’re a woman — especially a woman living in a big city — then you’ve likely experienced the construction worker catcall. It’s a stereotypical …

Advertising Industry

Why native advertising won’t suffer the fate of banner ads

<i>Adam Lipman is the CEO of ThoughtLeadr, which develops native advertising tools for brands and publishers. Follow him on Twitter here.</i><p>In recent …

Digital Advertising

Taco Bell’s social strategy: Play ‘cool friend’ to millennials

You may have noticed mentions of Taco Bell popping up in your Twitter feed yesterday. That’s because Thursday morning the fast food brand unveiled …

Viewers recall ads best when they watch them on tablets: Study

Advertisement<p>0 Comments<p>A study from IPG Media Lab and digital video advertiser YuMe suggests that viewers remember ads better when they watch them on …

Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

Pandora's Mobile Ads Are Working, But Get Ready to Hear More of Them

Facebook received heaps of praise last month when it reported that mobile now accounts for 41% of the company's advertising revenue. On Thursday …

Real-Time Ad Spending Growing Faster Than Expected

Real time, automated digital ad buying is growing so fast, even the forecasts can't keep up.<p>Revising its forecast up from earlier this year, …

This Is What The Massive Growth Of Mobile Media Consumption Means For The Mobile Industry

A recent report from BI Intelligence, Business Insider's subscription research service explores these trends and identifies the businesses that stand to gain most from them.<p>We discuss how tech companies, social networks, and app developers are shifting business models to accommodate their growing …

Digital Advertising

Facebook Jumps Past $40 as Mobile Numbers Surge

Facebook’s biggest bulls are growing more confident by the day, and the numbers are showing it.<p>Shares of the social giant surged past $40 on Friday …

Mobile Devices