Samantha Sam

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The 5 Building Blocks of a Successful Content Marketing Strategy

As Director of Content Marketing at Salesforce, I get a lot of questions about how smaller companies should go about building a content marketing …


Think Twice Before Saying These Three Things to the Marketing Department

<b>These three sentences may indicate that your organization is having a hard time coming to grips with 21st century realities.</b>I specialize in market …

6 Examples of Awesome Social Media Campaigns

Social media networks are where most businesses and brands are focusing their marketing efforts these days. The world is mobile, the world is social …


Million-Dollar Marketing on a Thousand-Dollar Budget |

"We don't have as much money as our competitors," says the members of the marketing team to one another. Usually followed by some mumbo jumbo about bandwidth and time lines. Thus setting themselves on a defeated path of non-creative, pigeon-holed marketing solutions. It's 2016! We're smack dab in …

Why Small Businesses Should Use Facebook Advertising

When it comes to marketing, there are two things we know for sure.<p>1: You have to do it.<p>2: It costs money. Sometimes lots of money.<p>Now, that cost might not matter so much if you're, say, Coca-Cola who brings in little over $40 billion annually.<p>But if you're one of the 27 million small businesses …

How To Pinpoint Exactly Who Your Target Customer Is

There are over 7 billion people living on earth.<p>Each of these people can be placed in a number of categories based on demographics, interests, and … | BOOK REVIEW: Make marketing work for your business

Every small business needs a simple but systematic and well-thought out marketing plan that can be summarised in one page, says Ian Mann.