Samantha Richeson

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Best BMW Ads Of All Time

A long time ago, back in the old-school days of BMW that so many current enthusiasts miss, BMW used to be pretty bold when it came to print …

The A-Z Guide of Influencer Marketing

<i>Tamar Weinberg is the VP of Customer Success at influencer marketing platform, The Shelf, which lets you find the most targeted and relevant influencers for any outreach campaigns through its proprietary patent-pending brand and ecommerce indicators.</i><p>Influencer marketing is a great way to position …

The Best Tools & Resources For Your Content Promotion

<i>This article first appeared on Mention.</i><p>A recent study shows that 86 percent of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38 percent believe they are effective at it. Testing a few different tools and strategies allows you to figure …

The 10 things in advertising you need to know today

<b>1. Kevin Bacon is starring in an ad for eggs.</b> "Because nobody knows eggs better than bacon."<p><b>2. Advertisers are paying insanely high rates to get their ads on Snapchat.</b> Re/code claims advertisers are paying a CPM (cost per mille/1000) of $100, twice as much as most premium video ad products.<p><b>3. Here</b> …

3 Facebook Ads Every Business Needs | Inc.com

Four years ago today, I was at the South by Southwest conference when my friend Leslie Bradshaw overheard a conversation on hypertargeting with Facebook Ads and chimed in with her thoughts on what she called nanotargeting--a concept similar to hypertargeting but with search criteria so narrow that …

Facebook Ads

With The Apple Watch iOS 8 App, "The Product Is The Marketing"

Hundreds of millions of iPhone users are about to be targeted for the biggest in-app purchase ever. I’m not talking about a $44 Princess Celestia in the My Little Pony game. I’m talking about the Apple Watch. The iOS 8.2 update automatically installs a companion app for the Apple Watch, whether you …

Apple Watch

Southwest Airlines has one-way flights from $73 to cure your winter blues

This offer has expired!<p>Be sure to follow us on Twitter for the latest deals and more. Sign-up for our newsletters and have our best offers delivered to your inbox daily.<p>Southwest Airlines is offering one-way flights to and from a variety of locations in the United States and Puerto Rico starting at</b> …