Samantha McCain

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10 of the Best Social Media SlideShares from 2014

<i>This post originally appeared on the Buffer blog.</i><p>One of my favorite visual social networks—and one that probably flies under the radar compared to other visual spots—is SlideShare. Browse through the featured slidedecks, and you can find big ideas and helpful strategies condensed into a couple …

How Brands Are Using Your Best Instagram Shots For More Authentic Marketing

With startups like Snapwire and Olapic, amateur shutterbugs are getting their work in front of brands–and even getting paid.<p>Patrick Grant is a Santa Barbara carpenter and hobbyist photographer who built an Instagram following with landscape photos taken on his iPhone during his travels. Through a …

15 Things Successful Entrepreneurs Do Every Day

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The most effective entrepreneurs view themselves as assets. They continually invest in themselves and in their future through continuing education and self-improvement.<p>If you want to become a better entrepreneur and successfully grow your …

Proven Tactics To Make Your PR Campaign A Success

AirPR crunched its data to reveal these useful pitching tips for PR pros (like, Fridays don’t exist on the Internet.)<p>In the mystifying world of PR, it’s hard to tell what works. Some people say a campaign run by an army of PR liaisons is a complete waste of money; others say its “critical” to …

These Two Data Points Demonstrate What's So Wrong With Marketing Today

<b>You will have to read this twice. It's that incomprehensible.</b><p>There was an article published today in Marketing Charts titled, Few Digital Marketers …

Here's How to Stop Facebook From Snooping in Your Web History

This article is from the archive of our partner .<p>This week, Facebook announced it was expanding its evil empire adding targeted advertising based on …

When your Mac runs slow, give it a tuneup

Macs are solid machines, but just like their owners they have a tendency to get lethargic as they age. Launching and switching programs takes longer, simple tasks become arduous, and the dreaded beach ball of doom appears more often than it did when your machine was new. The operating system just …

Will PR Tech Be the Next Marketing Frontier?

As automated software solutions have taken off for everything from email marketing to digital advertising to customer relationship management, the …

The 5 Best Ways To Learn How To Code

Photo: Courtesy of Skillcrush.<p>It’s no secret that the world of tech has a serious diversity problem. From bro-y CEOs and founders behaving badly on …

These Mistakes Could Kill Your Startup Before It Ever Takes Off | Inc.com

Carlos Taborda, CEO of cloud app hosting platform Webbynode, recently detailed the fatal mistakes he made that prevented one of his startups from succeeding.<p>Taborda wasn't inexperienced when he set out to build his own company.<p>He had already co-founded Webbynode and worked for multiple Fortune 500 …

Startups

Alpha Apps: The Smartphone Future No One Is Talking About

Users. Developers. Everybody. The design of Apple’s new Extensions will change the way we all use apps.<p>Today, our apps are basically self-contained castles. Walled off from every other app, you have to open Google Maps to find restaurants in your area, then you have to open up Yelp to search its …

More industry moves at confronting ad fraud

At a time when reports of phony Web ad impressions are spooking digital advertisers, two leading industry auditing firms are merging to bring more …

What Brands Can Learn from the Bombshell New York Times Innovation Report

This week, an internal report on the digital health of the New York Times was leaked. While many may write this off as an analysis of modern …

What Keeps Brilliant Visual Content From Being Shared

Image via The Washington Post<p>Almost all content is visual in some way. Numbers themselves are visual — they can even be quite beautiful in the hands …

Budgeting Time for Play is Good Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Startup founders are chronically “just too busy” for exercise, friends, family and certainly hobbies. A single-minded focus naturally seems sensible but, counterintuitive though it may be, extracurricular activities have important …

How to Use Google+ Communities for Business

Each of these communities are directly related to the interests of each company’s customer bases, which is why they are successful at engaging their users on Google+ within these communities.<p>Once you’ve chosen a topic, decide on a headline that will accurately express what your community is about …

Make Your Brand Pop By Telling Your Story

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Despite fluctuations in our economy, it seems fair to say that by and large we live in a time of abundance. Retail stores offer a dizzying variety of all manner of goods, from dishwashing gloves and trash cans to any conceivable ply of …

6 Chrome Extensions to Help You Maximize Google Drive

Google Drive has unlimited potential.<p>The feature that lets users upload documents, images, spreadsheets and more has millions of neat little ways to …

8 Tips From Apple’s Official Guide To App Design

The book is 245 pages long, and free as an iBook now.<p>Anyone who’s spent $100 to register as an iOS app developer has already had access to Apple’s <i>iOS Human Interface Guidelines</i>. Now, the 245-page design tome is free for anyone to download in the iBooks store.<p>Delay a login requirement for as long as …

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.<p><b>The reason:</b> …

Reboot your social media program: from likes to ROI, part 2

In Part 1, we talked about the importance of looking not only at customer acquisition but also customer development and customer retention. One of …

Marketing

Which Online Content Categories Are Mostly Consumed on Mobile?

Time spent accessing the internet on smartphones matched online time spent with PCs in January, according to a recent report from Millennial Media …

Mobile

Inside The Minds And Motivations Of The Most Connected People

There’s more to connecting people than extending an invitation. Great connectors are always looking to do a favor, bring people together, and expand their own “relationship capital.”<p>A few weeks ago, I organized a dinner for some people I knew would be at a writing conference. When I invited Alisa …

How to Find Your Hidden Creative Genius

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There is a interesting story about how Pablo Picasso, the famous Spanish artist, developed the ability to produce remarkable work in just minutes.<p>As the story goes, Picasso was walking though the market one day when a woman spotted him. …

#SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video Metrics, More!

This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has …

The Art Of The Counteroffer: When Does It Work?

Negotiations are tricky, and prone to backfire. Make the risk less dicey by deciding if it’s right for you to counteroffer, and how to make it happen.<p>When it comes to using another job offer to get a raise, you could say Phoenix-area software engineer Timothy Sweet is an old pro.<p>Sure, the …

Your Cheatsheet For Creating Memorable Design

Our memories of experiences–more than the experiences themselves–drive decision-making. Jeremy Finch of Altitude explains how to incorporate this into your business.<p>What we experience and what we remember about what we’ve experienced are two totally different things. Most product design efforts are …

The four core elements of your employee social media policy that may be illegal

Posted on May 5, 2014 2:05 pm by Shel Holtz | Internal | Legal<p>Kindle<p>A study from Proskauer, a business-focused law firm, revealed that companies …

Social Media

Create a Work Environment That Fosters Flow

Everywhere we look in business, timetables once measured by calendars can now be clocked by egg timers. So how can we keep up? In a word — and according to an ever-increasing pile of evidence — “flow.”<p>Technically defined as an “optimal state of consciousness where we feel our best and perform our …