Samantha Fernandez

8 Flips | 1 Magazine | 6 Following | 2 Followers | @samanthafz | West Coaster, ocean <3'er, surfer, marketeer and foodie

Apple's iBeacon And The Future Of Mobile Shopping

Mobile, mobile, mobile. It’s like the Marcia Brady of the retail industry. Everyone is talking about it and wants to cozy up next to its success, often at the expense of some of the more practical blocking and tackling that needs to be done in order to really capitalize on rising mobile …

5 Budding Social Data Startups to Watch

It's still unclear exactly how Apple plans to use Topsy, the social media analytics firm the tech giant acquired on Monday for a reported $200 …

Startup trends for 2014 | The Network | The Network

Tech bubble? What tech bubble? Despite the vertiginous valuations of some tech darlings, the pace of innovation shows no sign of slowing down. And it’s coming from all over: startups these days are just as likely to spring from the Midwest —or Mideast—as Silicon Valley and other traditional tech …

Cisco Systems

Apptimize lets your team do mobile A/B testing with just a couple clicks

Nancy Hua used to make millions of dollars a year as an algorithmic trader, she but left to start Apptimize, which she believes is the “larger opportunity.”<p>Apptimize helps companies perform mobile A/B testing for iOS and Android. Today it announced it has closed $2.1 million in seed funding and has …

Why People Unsubscribe From Your Email List

Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren't just no longer …

Behavior Flow: Better Insights, Better Marketing

Learn how to use the Behavior Flow report in Google ANalytics to slice and dice data and make your pages more enticing to website visitors.

Marketing

Seven Myths of Email Marketing

The Seven Myths of Email Marketing infographic from Alchemy Worx addresses many of the misconceptions about email marketing head on.<p><i>Many beliefs that</i> …

Cyber Monday: By the numbers (from IBM)

Advertisement<p>0 Comments<p>http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/cyber-monday-2013.html<p>It was a spectacular Cyber Monday! …