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From Zero to $13 Million in 12 months – Koala.com’s Growth Strategy

If you’re on Facebook, you’ve probably heard about Koala.If you haven’t, they’re an online mattress company that drives growth through digital …

Marketing

How to Identify the Best SEO Strategy for Your Company

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Search Engine Optimization (SEO) is one of those things a lot of people talk about -- it’s something that not only can increase your traffic and your website rank in keywords, but eventually will lead to more sales. And who doesn’t want …

40+ Life-Changing Books to Read This Year

Knowledge is king. The first step to creating change in your life is to know what you're doing wrong or why you need to change. We've picked out 41 books that will better your life in a dramatic way. Whether it's figuring out how to get out of debt, learning how to be happier, or trying to find …

The 4-Stretch Test To Tell If You're Dangerously Inflexible

Plus, how to limber up and lower your risk of injury.<p>These four stretches are exactly what Walter Norton, Jr., director of training at the Institute of Performance & Fitness in North Reading, MA, uses to gauge every new client's flexibility—whether they're a pro athlete, a celebrity or an average …

Exercise

99 Online Marketing Tools You Won’t Be Able to Live Without

To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve …

Infographics

5 Personal Branding Strategies Every Entrepreneur Needs to Know

Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build your personal brand and reputation.<p>When it comes …

Public Relations

The Best CMOs Combine 4 Leadership Styles

I’ve known the Timberland brand from a tender age. My father, who was more or less raised in his family’s shoe factory in Lynn, Massachusetts, became a shoe designer. His claim to fame? He was one of the lead designers to work on that famous boot. The Timberland work boot and the now iconic logo …

Google is making a giant change this week that could crush millions of small businesses

The algorithm will start favoring mobile-friendly websites (ones with large text, easy-to-click links, and that resize to fit whatever screen they're viewed on) and ranking them higher in search. Websites that aren't mobile-friendly will get demoted.<p>About 60% of online traffic now comes from mobile …

Small Business

100-Plus Awesome Free Things for Salespeople and Marketers | Inc.com

One of Guy Kawasaki's "reality checks" for entrepreneurs is the question "What can we beg, borrow, or lease that we are buying?" However, as evidenced by Kawasaki's own new product Canva, the Web has lots of entirely free and free-to-try resources.<p>I built this list specifically for salespeople and …

Project Management

9 Free Analytic Tools to Measure Your Content Effectiveness

Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which …

15 Marketing Strategies That Inspire Strategic Thinkers

These strategies will definitely spark your creative energy.<p>It takes a lot of time and effort to develop and maintain a marketing campaign that resonates with your intended audience. As a strategic thinker, however, the development of a marketing campaign takes even more consideration. After all, …

Marketing

Is Social Media Actually Helping Your Company’s Bottom Line?

When it comes to business, we talk too much about social media and expect too little. It’s like the old joke about sales people: one person says, “I made some valuable contacts today,” and the other responds, “I didn’t get any orders, either.” Companies measure the market results of their sales …

Marketing Is Dead, and Loyalty Killed It

So, you’ve worked your way up the corporate ladder to become Chief Marketing Officer. Pat yourself on the back – you deserve it! All done? Good. Now, please accept my condolences. Your job is obsolete, and unless you turn yourself into a Chief Loyalty Officer, you’re sure to eventually be replaced …

How to Craft an Agile Marketing Campaign

Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment. Sure, you can anticipate multiple outcomes, with branching if-then plans and …

Strategy vs. Tactics. Does Your Digital Marketer Really Know the Difference?

Recently I’ve been doing a number of audits for prospective clients, surveying their presence on the search and social web, how they are “known” and …

Google AdSense To Google Analytics Linking Updated

Google said they've simplified the linking process between your Google AdSense accounts and Google Analytics reporting.<p>Google said "you can link your …

Google's Panda 4.1 Update Will Change Your Content Marketing Strategy

Google loves change probably more than any other company in the world and that's noticeable in their algorithms, especially Panda and more …

Marketing

5 Ways to Nail Influencer Marketing From Lee Odden

The Mad Men era of on-the-job learning is long gone

As the #CreateUK campaign kicks off to celebrate the best of the UK's creative industries, Sion Scott-Wilson, head of creative advertising at …