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Cracking the digital-shopper genome

Companies have more data at their fingertips than ever, so why do online shoppers remain such a mystery? The solution begins with bringing all the …

Do You Know Who Your Consumer Is?

Brands and retailers now have the potential to track consumer interactions across any device, anywhere in the world, creating a ‘single view’ of …

Customer Experience

Microsoft Hopes To Unify Big Data And Analytics In Newly Announced Suite

Today at its Worldwide Partner Conference in Orlando, Microsoft announced the Cortana Analytics Suite. It takes the company’s machine learning, big data and analytics products and packages them together in one huge, monolithic suite.<p>Microsoft has put together the suite with the hope of providing a …

Google’s artificial-intelligence bot says the purpose of living is 'to live forever'

Researchers at the company programmed an advanced type of "chatbot" that learns how to respond in conversations based on examples from a training set of dialogue.<p>And the bot doesn't just answer by spitting out canned answers in response to certain words; it can form new answers from new …

Unilever CMO Leads Effort to Map Future of Marketing Research and Analytics

Unilever Chief Marketing and Communications Officer Keith Weed is leading a new industry initiative to study market research, insights and analytics, …

The Path to Better Measurement: Analytics and Attribution

Analytics help you understand your customers' experience. Attribution informs your marketing mix. For brands with multiple digital and offline …

Marketing

Is your organisation structured for digital?

Here’s a sneak preview from this year’s McKinsey Global Digital Survey: organisational structures are now the biggest barrier to digital success, …

Procter & Gamble Aims to Buy 70% of Digital Ads Programmatically

Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of this year, according to people briefed on the …

Amazon Tests Dash Barcode Scanner For Ordering AmazonFresh Groceries

If you need help assembling your grocery list, it seems that Amazon has a product for you.<p>The company is featuring something called Amazon Dash on a new web page. Apparently it’s a Wi-Fi-connected device that allows users to build a shopping list by scanning bar codes and saying product names out …

Knocking Big Data Down to Size

<i>Building loyalty and engagement with big data and gamification doesn't mean you have to lasso the moon.</i><p><i>My Coke Rewards</i><p>Strategic marketers like Coca-Cola's Taylor Miffleton talk a lot about brand love. After all, it's the purest form of loyalty. Brand love emerges only after consumers make a primal …

Brand Architecture: The Case for Responsive Design

If you’re reading this article, chances are you regularly use an Internet-capable mobile device and in fact, you may be on one right now. At the end …

Hacked by the Internet of Things

One of the fastest rising trends today is the Internet of Things (IOT). For those who don’t know, the Internet of Things refers to the vast network …

Internet of Things

Big Data: Johnson & Johnson pledges transparency in clinical trial data

<!– – This is a comment. Comments are not displayed in the browser– – ><p>Healthcare titan Johnson & Johnson (NYSE:JNJ) vowed this week to open up the …

How Geospatial Data Can Enrich Your Customer Experience and Drive Revenue

Geospatial data is data that identifies a geographic location on Earth, such as natural or constructed features, oceans, and more.<p>Geospatial data is …

Big Data

Apple Wants To Use Your Heart Rate And Facial Expressions To Figure Out What Mood You're In

In a patent application the company filed Thursday, Apple describes a hypothetical system that would analyze and define people's moods based on a variety of clues including facial expressions, perspiration rates, and vocal patterns.<p>To be clear, Apple patents just about everything it does, with most …

Wildly Detailed Drawings That Combine Math and Butterflies

Rafael Araujo’s illustrations are bafflingly complex—so complex that you might assume the artist uses a computer to render the exacting angles and …

Your Sensored Life: An Expanded View of Quantified Self - Mike Gotta

Since mid-2013 I have been looking at the quantified self movement and how use of wearable technologies and mobile self-tracking apps have become …

Gartner Inc.

The 3 Crucial Digital Retail Trends of 2014

Facebook’s Head of Retail Global Vertical Strategy shares his predictions for the evolution of online retail.<p>Retailers have refined the science of merchandising for hundreds of years, but the disruption of the Internet and ecommerce has been an enormous catalyst of change for the industry–and there …

Marketing & Sales

April 2018 – Government agencies that are unclear on what matters most to their customers risk wasting time and resources on the things that...<p>April …

You don’t want your privacy: Disney and the meat space data race

Advertisement<p>66 Comments<p>When my wife and I went backpacking around Europe 10 years ago, we made a vow to each other. After seeing the stunningly blue …

Apple's iBeacon And The Future Of Mobile Shopping

Mobile, mobile, mobile. It’s like the Marcia Brady of the retail industry. Everyone is talking about it and wants to cozy up next to its success, often at the expense of some of the more practical blocking and tackling that needs to be done in order to really capitalize on rising mobile …

The Who, What and Why of Big Data - Infographic

This infographic shows the Who, What and Why of Big Data and how big data takes shape at organisations developing a Big Data strategy.

Infographics

Korean rumor suggests iWatch has 1.5-inch curved OLED, set for summer launch

Korean website <i>DDaily</i> has run and then pulled a story claiming that the iWatch display would be made by LG, and comprises a 1.52-inch plastic OLED (P-OLED) display. P-OLED would tend to suggest a curved display.<p>The report also claims that the smartwatch would enter mass-production in the third …

Android-based iBeacon competitor Datzing lets you set up beacons using old phones

Advertisement<p>7 Comments<p>Credit: Datzing<p>Apple(s aapl) drew a lot of attention to location-aware advertising when it introduced iBeacon with iOS 7, and …

Robo-Mannequin Solves Online Shopping’s Thorniest Problem | WIRED

You order a shirt online, put it on, and it looks like it was made for a different species. Are you an oddly shaped weirdo? Probably! But that’s not …

Trends Disrupting Agencies in 2014

by Nichole Kelly | January 14, 2014<p>The role agencies play for brands is changing. The disruption that is coming will require agencies to completely …

Marketing

Deloitte Study: CPG Brands Playing Catch-Up In Digital

Consumer-packaged goods companies are underestimating the potential of e-commerce for growing their business, according to a new study by …