Foursquare & Swarm News

By Olly Stedall | All the latest news about local search and discovery service, Foursquare and its sibling location sharing & check-in app, Swarm. Missing content? Tweet URL to @saltedlolly

Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters

Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data …

From Ground to Cloud: How Foursquare Checked into Online Services

Have doubts about migrating to the cloud? It’s understandable, but there’s no need to fear what you cannot see. In today’s Jamf Nation User …

Online Life

Foursquare Licenses Drawbridge's Cross-Device Identity Data For Location Intelligence

Drawbridge on Friday announced that Foursquare, a provider of location intelligence, has chosen it as its cross-device identity provider of …

Foursquare CEO: In two years, Yelp will be 'laughable' - Video - Technology

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Four Square

Yelp Acts Like Mobsters to Small Businesses, Says Foursquare CEO

As the leading location intelligence and review companies, Foursquare and Yelp aren’t endeared to each other’s product. They’ve continually stepped …

Cool Stuff

Foursquare Is Now Running Video Ads on Its Swarm App

Foursquare is currently running video ads on its Swarm app for Herradura Ultra, a Brown-Forman tequila brand made by the Tequila Herradura distillery …

Foursquare's new roadmap features an LA office and a growing data business

Foursquare has a new check-in.<p>The check-in-app-turned-location-intelligence company has opened its first office in Los Angeles, Foursquare announced Monday.<p>The new office will serve as a sales hub for business in Los Angeles and the greater Southwest. Foursquare is based in New York City and has …

Emerging Technology

Foursquare's new dashboard will give retailers real-time data on mobile users

<i>This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.</i><p>Foursquare's Attribution, a platform used to help brands measure how media impacts foot traffic in brick-and-mortar locations, is adding a new dashboard that will make …

Mobile Marketing

Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence

<i>Over the past five years, Foursquare has had quite an evolution. Once a buzzy darling of the location-media industry known for its consumer check-ins</i> …

Mobile Marketing

Swarm's new update offers real-world prizes

The first giveaway is a $10,000 trip to anywhere in the world<p>The latest version of the check-in app Swarm just dropped, and it's sporting a new feature called Swarm Perks that offers real-world prizes for checking-in at locations and completing specific challenges. Prior to this update, Swarm users …

Four Square

Foursquare's Swarm now rewards you for check-ins

Foursquare is once again reviving a feature from its old check-in app and bringing it to Swarm.<p>Swarm introduced a new feature Tuesday called Perks, which offers users discounts and other deals at restaurants and businesses in exchange for check-ins.<p>The concept is similar to the "specials" offered …

Four Square

Uber and Foursquare team up to make pickups and dropoffs smoother than ever

Here at Uber, we want to get you from point A to point B quickly and conveniently. Most of the time, riders and drivers have no problem finding each …

Uber

Foursquare + Uber!

What do Apple, Twitter, Pinterest, Samsung, Microsoft, Yahoo, WeChat and Garmin all have in common? They are among the 100,000 developers…Continue …

Four Square

Preface

Can Foursquare become profitable in two years?

The way Foursquare describes itself has changed dramatically over the years. Once a buzzworthy darling of social networking, the startup now identifies as a "location intelligence company." And for good reason: That's apparently where the money is.<p>Foursquare cofounder Dennis Crowley and recently …

When newsrooms don’t own their data, other companies profit

Last Friday, the head of Bloomberg Media told The Guardian that publishers are “feeding on the scraps” of Facebook’s ad business. Justin Smith said …

Quickfire at Collision with Jeff Glueck, Foursquare CEO

A video posted by Collision (@collisionconfhq) on Apr 27, 2016 at 1:45pm PDT<p>SlingShot ask… As a young company tight on time and money, should we skip …

Four Square

So you want to build a data business? Play the long game

Something truly shocking happened in the stock market yesterday.<p>No, it was not Apple failing to grow revenue for the first quarter in 13 years (the …

Four Square

How Foursquare knew before almost anyone how bad things were for Chipotle

Chipotle announced its first loss as a public company Tuesday. But two weeks earlier, an unlikely source —the social media <b></b>app Foursquare — had beat Chipotle to the punch, predicting in a blog post that the burrito maker’s sales would drop nearly 30 percent. Chipotle made it official Tuesday …

Four Square

Foursquare uses location data to predict Chipotle sales drop

Two weeks ago, Foursquare CEO Jeff Glueck took to Medium to share how his company analyzed foot traffic patterns at more than 1,900 Chipotle locations across the US locations in February, using data collected by its app that lets people check-in to places they’ve been. It then compared them to the …

Foursquare & Jeff Glueck: data mapping the world; Houzz & Adi Tatarko: designing for 35m worldwide

CEO Jeff Glueck on Foursquare v. Swarm; city guide v. check-in competition

Swarm is letting users go 'off the grid' for check-ins

Swarm is again letting you go ‘off the grid’ for check-ins, which is about as counterintuitive as it gets for a social service.<p>With the feature (literally called ‘off the grid check-ins,’ and something that was available before Swarm was branched off from Foursquare), users can check in at various …

Swarm now lets users check-in without sharing their location

Swarm, the gamified check-in app from Foursquare, has today launched a new feature that will let users check in to locations without sharing that location with their group of friends.<p>The company is calling these private check-ins ‘off-the-grid check-ins’ and users will be able to activate them …

Swarm Update Brings Improved Stats and History of Your Check-ins

Foursquare’s social check-in app Swarm has seen a nice update over the weekend for most users, bringing a lot of changes and new information for …

Apps

Visualize Foursquare Location History

I started using Foursquare at the end of 2012 and kept with it even after it became the pointless muck that is Swarm. Since I’ve now got 4 years of …

Four Square

How Chipotle's Food Scares May Be Affecting Foot Traffic and Sales

Foursquare's data points are becoming a bigger part of its business, and this week it flexed a little muscle in that regard.<p>Based on its Place …