Foursquare & Swarm News

By Olly Stedall | All the latest news about local search and discovery service, Foursquare and its sibling location sharing & check-in app, Swarm. Missing content? Tweet URL to @saltedlolly

How Foursquare and other apps guess what you want to eat

The late journalist David Carr once asked at SXSW, “What the fuck is an algorithm? What does one feed it? How do you take care of it?” At its most simple, an algorithm is a step-by-step process that solves a problem, and online, algorithms rule everything. On Facebook, an algorithm is responsible …

Foursquare

COLLISION | NEW ORLEANS, APRIL 26-28 2016

<b>April 27, 2016 by Eoghan McNeill</b><p>What did it take to take maps off the globe and onto mobile? That’s what Foursquare CEO Jeff Glueck talked about …

So you want to build a data business? Play the long game

Something truly shocking happened in the stock market yesterday.<p>No, it was not Apple failing to grow revenue for the first quarter in 13 years (the …

How Foursquare knew before almost anyone how bad things were for Chipotle

Chipotle announced its first loss as a public company Tuesday. But two weeks earlier, an unlikely source —the social media <b></b>app Foursquare — had beat Chipotle to the punch, predicting in a blog post that the burrito maker’s sales would drop nearly 30 percent. Chipotle made it official Tuesday …

Foursquare

Foursquare uses location data to predict Chipotle sales drop

Two weeks ago, Foursquare CEO Jeff Glueck took to Medium to share how his company analyzed foot traffic patterns at more than 1,900 Chipotle locations across the US locations in February, using data collected by its app that lets people check-in to places they’ve been. It then compared them to the …

Foursquare

Foursquare & Jeff Glueck: data mapping the world; Houzz & Adi Tatarko: designing for 35m worldwide

CEO Jeff Glueck on Foursquare v. Swarm; city guide v. check-in competition

Swarm is letting users go 'off the grid' for check-ins

Swarm is again letting you go ‘off the grid’ for check-ins, which is about as counterintuitive as it gets for a social service.<p>With the feature (literally called ‘off the grid check-ins,’ and something that was available before Swarm was branched off from Foursquare), users can check in at various …

Simple Living

Swarm now lets users check in without sharing their location

Swarm, the gamified check-in app from Foursquare, has today launched a new feature that will let users check in to locations without sharing that location with their group of friends.<p>The company is calling these private check-ins ‘off-the-grid check-ins’ and users will be able to activate them …

Foursquare

Swarm Update Brings Improved Stats and History of Your Check-ins

Foursquare’s social check-in app Swarm has seen a nice update over the weekend for most users, bringing a lot of changes and new information for …

Foursquare

Visualize Foursquare Location History

I started using Foursquare at the end of 2012 and kept with it even after it became the pointless muck that is Swarm. Since I’ve now got 3+ years of …

Maps

How Chipotle's Food Scares May Be Affecting Foot Traffic and Sales

Foursquare's data points are becoming a bigger part of its business, and this week it flexed a little muscle in that regard.<p>Based on its Place …

Traffic

How a tiny startup founded by former Googlers is helping Foursquare pivot its business

Foursquare is best-known as the consumer location app launched in 2009 that let users "check-in" to different locations — but its biggest business now is all to do with data and ad tech.<p>After splitting Foursquare into two apps in 2014 — Swarm for the check-in side and Foursquare, a Yelp competitor …

Business Technology

With Twitter and Foursquare, We Can Predict Where Gentrification Will Happen Next

Gentrification follows the same pattern time and time again:<p>Affluent urbanites are priced out of a neighborhood and seek cheaper housing. They begin …

Gentrification

The Winner Of This Year's SXSW Interactive Is...

…FourSquare.<p>Strictly speaking FourSquare was the winner of either SXSW 2008 (where it launched) or SXSW 2009 (where it reached critical volume with the geekerati as the mainstream press were looking for a ‘Next Big Thing’ story). Six years later, the service has split into two sections. Reviews and …

SXSW

Why Foursquare will destroy Yelp

Five months ago The Verge published an exclusive interview with Dennis Crowley, founder of Foursquare, to announce the spinout of the ‘check-in’ …

Foursquare

Swarm 4.0 — UI elements as brand and brand as UI element

Hello Medium! It’s me, Alia. We released Swarm 4.0 today with many ~brand new~ and updated features centered around life logging and consumption. Of …

UI Design

Foursquare’s Swarm gets statistical in huge 4.0 update

Once upon a time, "checking in" was the hip thing to do back when social networks were really young. Foursquare was practically the only service that …

Foursquare

Foursquare's Swarm Gets More Useful For Lifeloggers

Foursquare's new Swarm app makes it easier to quantify your whereabouts.<p>Ever since Foursquare split itself into two apps, it hasn’t been quite the same. That division, which spun the location check-in functionality off into a second app called "Swarm," was indeed controversial when it happened …

Foursquare

Foursquare’s Attribution Solution A Step In The Right Direction, But Still Leaves Gaps For Marketers | Street Fight

Foursquare—the location-based social network that now calls itself a “location intelligence” company—recently stepped into the analytics business. …

Marketing

Foursquare’s Dennis Crowley and Jeff Glueck to check-in at Disrupt NY

Foursquare is an institution in the New York tech scene, so it only makes sense for us to have Foursquare founder Dennis Crowley and the company’s new CEO Jeff Glueck on stage at Disrupt New York in May.<p>As you may already know, Foursquare has recently transitioned Jeff Glueck to the CEO position, …

Dennis Crowley

Foursquare Won't Be Facebook and That's Just Fine, Crowley Says

Foursquare is not the next Facebook and that’s the way co-founder and Chairman Dennis Crowley likes it.<p>“A lot of the old valuation baggage that we …

Foursquare Will Tell Businesses When Their Ads Bring You Into An Actual Store

Foursquare announced a new product today that should help brick-and-mortar advertisers measure the effectiveness of their campaigns.<p>The company has already been expanding the ad side of the business, for example launching new ad targeting product last year and recently bringing on CEO Jeff Glueck …

Foursquare

Foursquare ‘Attribution’ Takes On Nielsen By Selling Foot Traffic From 1.3 Million Daily Mobile Audience

Foursquare wants to help marketers answer an eternal question: did your ads work? Specifically, what did someone exposed to an ad in the real world …

The Super Bowl Ads That Got People to Shop, as Measured by Attribution Powered by Foursquare — Foursquare Direct — Medium

<b>The Super Bowl Ads That Got People to Shop, as Measured by Attribution Powered by Foursquare</b><p>Everyone loves to watch and critique the Super Bowl ads. …

Foursquare's Potentially Game-Changing New Tool Can Measure Foot Traffic Generated by Digital Ads

Foursquare is now in the offline sales attribution game. The social/location discovery platform is going after retail marketing budgets and promising …

Marketing

Foursquare wants you to order food from its phone app

Why find restaurants to visit when you can have them deliver?<p>Foursquare doesn't just want to help you find nearby restaurants these days... it wants to bring the food to you. It's partnering with Delivery.com to let you order food, groceries and even alcohol through its mobile app. It's technically …

Get it delivered with Delivery.com and Foursquare

Power Couple of the New York Tech Scene

“A girlfriend likes to joke that my look is ‘aggressively natural,’” said Chelsa Crowley, a founder and the chief creative officer of Stowaway, an online cosmetics company that started last February. “It’s natural, but bumped up a notch.”<p>The question was about her makeup style, but her answer was a …