SallyJean Penna

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10 Gorgeous Takes On The Open-Shelving Trend

We couldn’t help but notice that nearly every stylish kitchen we’ve spied recently has one thing in common: open shelving. Feeling inspired, we’ve …

Have we got it all wrong about gluten?

If you're suffering from gut pain, don't assume you're gluten intolerant: researchers believe other common foods such as garlic and onions could be to blame<p>So you think you’re gluten intolerant? It might go against the grain, but a growing body of research suggests that gluten might not be the …

The Selling of the Avocado

How the "alligator pear" went from obscure delicacy to America's favorite fruit<p>Twenty-five years ago, talk-show host Gordon Elliott was working as a reporter for a local morning TV show called <i>Good Day New York</i>. The gig involved knocking on the doors of random, unsuspecting New Yorkers and, along …

The Untold Story Of Shake Shack’s $1.6 Billion Branding

For the first time, Pentagram tells the story of building Shake Shack’s branding from the ground up.<p>Last week, Shake Shack went public in an IPO that ballooned to $1.6 billion–cementing the brand’s journey from a one-off boutique stand in New York’s Madison Square Park to a multinational burger …

Graphic Design

Exclusive: Jeremy Scott On Dressing Katy Perry for the Superbowl

"There is no deflate gate going on [with her breasts]."<p>In a way, you could say Lindsay Lohan brought them together. In 2008, Jeremy Scott brought Lohan—whom he had just dressed for her post-rehab <i>Paper</i> Magazine cover—to an LA event. They were mobbed by fans, paparazzi…and one girl with huge blue …