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A Contrarian View To Content Marketing

Having been in digital marketing since its inception in 1994, I’m recognizing a pattern that I’d like to call out. If you’re noticing a diminishing (or even a nonexistent) return on your content marketing efforts, you’re not alone — and it may be time to pivot.<p>The promise of content marketing is so …

Marketing

Harvard Study Says This Is How Long You Should Wait to Respond to a Customer

It won't take even five minutes to do this.<p>You're probably losing at least a good chunk of your sales because of this. And it's right under your nose.<p>Here's the scenario I'm talking about: A customer calls you, and you respond two hours later. You might think that's not too bad, but I'm telling …

What It Takes To Sell To Walmart: A Senior Buyer Tells All

Once a year, Walmart opens its doors to companies, large and small, that make products in America. This year, that open call will be held on June 28, 2017, and entrepreneurs can apply to attend through May 18. Last year, more than 450 companies pitched more than 750 products; while only some got …

7 Leadership Tips From 7 Great Books for Entrepreneurs | Inc.com

For people who are running a company or trying to start one, potentially day-ruining events are always lurking just around the corner, waiting to pounce.<p>When they do occur, and after you've extinguished whatever business-related fire has ignited because of them, the best thing you can do is to pull …

Leadership

How This Restaurant Chain Built a Data Culture to Design a Better Customer Experience | Inc.com

In <i>Weapons of Math Destruction</i>, mathematician and data scientist Cathy O'Neil paints a disturbing picture of how data can go awry. "Black box" algorithms that make decisions with little to no transparency or accountability can lead to bizarre situations in which judgments are handed down with no …

How your company can build its first chatbot

It's becoming more clear every day – the revolution will be automated. From "smart" homes to AI learning, our world is going to be increasingly controlled by intelligent objects all around us.<p>Little wonder that marketers are looking into automating their business as a way to save human costs and …

10 Business Books Every Entrepreneur Should Read in 2017

Bill Gates recently released his favorite books of 2016. Claiming he averages about one book a week, the billionaire business magnate says reading is …

How Starbucks’s Culture Brings Its Strategy to Life

In most organizations, culture and strategy tend to be discussed in separate conversations. Executives know that culture is important and that a negative culture can hurt company performance, but they often don’t know what to do about it. Or they attempt to improve the situation by launching a …

These Are the Best Books of 2016

The five novels you need to read this year, plus recommendations from the authors.<p><i>Version Control</i> by Dexter Palmer<p><b>Okay, why should I read Version Control?</b> <i><br>Version Control</i> is work of speculative fiction—basically science fiction set in the near future. There are self-driving cars and nanobots, but</i> …

Fortune's Favorite Books of 2016

<i>Fortune</i> staffers picked the best books they read in 2016. Most are business-related, a few are decidedly not. All of them, though, would fit right in …

9 Awesome eBooks For Digital Marketers

As marketers, we’re always on the hunt for content that engages us, teaches us something new, or just entertains us with interesting stories about …

Marketing

Top 15 Marketing Books of 2016

What a year it’s been!<p>So what about marketing? Well, the world of marketing continues to evolve and change at breakneck speed, leaving marketers …

Marketing

Start Your Customer Surveys by Asking What Went Right

Kenneth Andersson<p>Most organizations use customer surveys to measure satisfaction, pinpoint areas for improvement, or simply allow disgruntled patrons to vent. The approach is framed by a pessimistic mindset—one focused on problems. “Customers have been conditioned to always look for what’s wrong,” …

You Need to Grow Your Customer Base by 10 Percent. What's the Cheapest Way to Do It? | Inc.com

"Giving away samples. If we spend $2,000 to give out samples and [discount] cards at a thousand-person event, 10 to 15 percent of attendees will visit us, and at least 25 percent of them will be new customers. We spend around $2,000, but we get 25 new customers over two years, and each generates …

The How-To: Using Chatbots As A Tool For Customer Service

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>Many brands have already been using Twitter and other social media sites as vehicles for dealing with customer service issues. It’s only natural- …

This Messaging App Is Helping Cox and Citizens Bank Reinvent Customer Service

The idea of using messaging as a conduit for marketing and customer service has been gathering steam since Facebook declared its intention last year …

Thinking Of Launching A Wellness Startup? Learn From These Seasoned Entrepreneurs

Starting a business isn’t for the faint at heart. It takes a solid plan, money, time, connections, sacrifice, and most importantly, adaptability. No matter how prepared you think you are, you’ll always be blind-sided by something that you didn’t see coming. How you handle the fallout can determine …

Entrepreneurship

Soylent Halts Powder Sales After Customers Get Sick

Food that doesn’t require a single chew: What could go wrong? A lot, apparently. That’s the case at Soylent, the Silicon Valley startup specializing in powdered meal replacements and food bars. Just weeks after a number of consumers complained that Soylent’s food bars made them sick, it now appears …

Soylent halts sales of its powder as customers keep getting sick

Liquid meal maker Soylent is stopping sales of its flagship powder, warning that a handful of customers reported stomach sickness after consuming it.<p>Soylent had already halted shipments of its months-old nutrition bar because of customer complaints of diarrhea, vomiting and upset stomachs. In an …

Some customers claim Soylent's new snack bars have made them 'violently ill'

Soylent, the unfortunately named meal-replacement company made popular by Silicon Valley, is hoping to start winning mainstream customers. But reports like this definitely won't help their quest to popularize their products.<p>According to some customers, Soylent's newly introduced snack bar is …

Another Instagram blogger shows why you shouldn’t get hung up on counting calories

Another blogger on Instagram is urging people to stop obsessively counting calories, after realising it was actually hampering her fitness goals.<p>A …

Fitness

12 Business Metrics That Every Company Should Know

<b>HOW DO YOU</b> measure your company’s performance?<p>The way <i>not</i> to do it is by following your gut feeling. Running a successful business requires a thorough …

10 Organic Sports Drinks and Snacks Worth Trying

Get the most out of your workout fuel by keeping it additive-free.<p>Whether you’re training for a marathon or just trying to run longer, you want to make sure you're fueling right, and that means sports drinks and energy bars or gels that can give you that extra boost. But that doesn’t mean you have …

Here's What Happened When I Replaced My Breakfast and Coffee With Soylent 'Coffiest' for a Week

I’m not a person who sticks to a regimen when it comes to coffee and breakfast, though I do consume some variation of both every day.<p>For breakfast, I like something simple or healthy: Cheerios with 1 or 2 percent milk (typically for three or four days a week); bread with butter (once or twice a …

Key Strategies To Wow Your Customers With A Winning Customer Experience

Consumers are willing to pay more for highly personalized experiences, and for those companies who are delivering, research shows they typically grow …

Health And Fitness Guru Kayla Itsines Shares Her Favourite Healthy Breakfast Recipe

When it comes to a good, filling breakfast you really can’t go past porridge. High in fibre, rich in antioxidants and low GI, porridge will not only …

8 Mistakes You Make Every Time You Blend a Smoothie

Plus, how to whip up the best one you’ve ever had<p>Making a smoothie seems like the simplest way to start your day—pop your favorite fruit into a blender, add some ice and a splash of almond milk, and you’re good to go.<p>But not so fast—simple mistakes can quickly derail the health-benefits and …

Recipes

How to make your own superfood smoothie for $2

Smoothies aren’t going out of style any time soon—whether you sip on one for breakfast or to get you through a mid-afternoon slump, the blended drink …

This New Dairy Alternative Is Made From Real Milk Proteins - But With No Cows Required

The future is served.<p>Researchers are close to releasing the first lab-made dairy products, saying they’ll have the same look and taste of actual …

3 Secrets to Hiring Great Salespeople

<b>Dear Annie:</b> The recent article about meeting 2016 sales quotas caught my eye because I think we’re about to blow ours. The main reason is two members …