Michelle Ashen-Abrahams

9 Flips | 2 Magazines | 27 Likes | 14 Following | 9 Followers | @s130387 | A marketing head, mother of 2, wife and lover of life!

The Best CMOs Combine 4 Leadership Styles

I’ve known the Timberland brand from a tender age. My father, who was more or less raised in his family’s shoe factory in Lynn, Massachusetts, became a shoe designer. His claim to fame? He was one of the lead designers to work on that famous boot. The Timberland work boot and the now iconic logo …

NYSE to conduct 'dry run' ahead of Twitter's IPO

In a move to seemingly avoid technical glitches that marred Facebook's IPO, the New York Stock Exchange will hold a test run later this month.<p>Here's another one to file under "lessons from Facebook's IPO": the New York Stock Exchange plans to hold a "dry run" ahead of Twitter's initial public …


Health Groups Urge Katy Perry To Drop Pepsi Deal

In an open letter that will be published in Variety on Monday, several health advocacy groups write to Katy Perry urging her to stop making commercials for Pepsi. "Today soda companies are using you and other celebrities to convince young people that drinking soda is hip, sexy and rebellious."

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Shaky Wash

The Shaking Wash is a personal laundry washer for travelers. It is aimed at washing smaller articles like underwear and socks and uses a shaking …

KOR NAVA Water Bottle: The Bottled Water Killer

Back in 2008, I discovered a blue and white water bottle that would totally change me from a disposable bottle drinker to a bottle-toting convert for …

An army of robot baristas could mean the end of Starbucks as we know it

Starbucks’ 95,000 baristas have a competitor. It doesn’t need sleep. It’s precise in a way that a human could never be. It requires no training. It can’t quit. It has memorized every one of its customers’ orders. There’s never a line for its perfectly turned-out drinks.<p>It doesn’t require health …


K8 on Twitter: "@pigspotkzn @TrafficSA (ree down Sarnia Rd just past Sarnia school blocking whole road http://t.co/SwJVInMpjU"

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Change Management Is Bigger Than Leadership

If an organization needs to undergo significant change, that’s a leadership issue, right? Old dogs will learn new tricks when the lead dog — or ape, or penguin, depending on the management fable of the moment — shows them off. Leaders need to craft compelling elevator speeches, relentlessly deliver …