Marketing and PR Stuff

By Firstpoint Marketing & Communications | News and ideas #Marketing #PR #Communications from @FirstPointMktg

25 tips for becoming an online influencer

Influencer marketing has become a powerful strategy for brands who want to reach their audience in a non-pushy, non-promotional way. Instead of pushing their own message, they can leverage online influencers to get their message out in a more palatable way.<p>Online influencers don't just work to …

Content Marketing

How Social Media Has Changed the Camera—and Photography—Forever

It's common sense to not post pictures on social media that may convey an irresponsible lifestyle to current or future employers. But there's a …

How not to communicate internationally - Firstpoint

When you are communicating internationally you need to think things through. And it is not just about language, it is about culture at every level. …

What Coca-Cola’s slide down global brand rankings really tells us

No matter how indispensable a brand seems, nothing is for ever, and even the biggest names must fight to stay relevant<p>When I was young, Coca-Cola was the kind of brand you thought would dominate forever. Big. Red. Confident. American. Indestructible. Sponsor of the 2016 Rio Olympics, its new …

Customers

Why thought leadership comes from doing, not talking - Firstpoint

Thought leadership can’t be achieved through good communications alone – it must be built on what you’re doing. We want to share with you this …

How to get full attention on LinkedIn - Firstpoint

It's essential today to build your digital personal brand. LinkedIn is the best place to start. Read here how to sort out your profile.

10 Guiding Principles For Effective Brand Building

In “The Unexpected Universe” naturalist Loren Eisley tells of coming upon a spider in a forest spinning the sticky spokes of the web that extend her …

Branding

Why B2Bs Have It All Wrong About Social Media

2016 is here, and it’s safe to say that the hype around social media has well and truly settled.We have watched social charge through its wild, …

Social Marketing

Eight ads that shatter tired gender stereotypes

As the Cannes Lions festival creates a new award to recognise advertising that challenges gender norms, we look at some of the best past examples<p>Glass is a wonderful thing. Windows, vases, spectacles, marbles. Such a shame about that whole glass-ceiling thing, isn’t it? Really tarnishes the whole …

Gender

Why B2B Companies Need to Use Social Media, with Jonathan Wichmann

Social media doesn’t always come naturally to B2B companies, especially not those in traditional industries. There are a few bright spots out there, …

Innovation

Brand marketing: 10 experts reveal their predictions for 2016

From rejecting marketing jargon to focusing on quality video content, here’s how industry pros think brand marketing will develop next year<p><b>Video production</b> <b>quality that makes Hollywood blush</b><p><i>Farzana Baduel, managing director, Curzon PR</i><p>As editorial budgets in traditional media are being cut, …

Marketing

The best ads of 2015 - the professionals pick their favourites

From the heartwarming to the worthy, here are the ads our contributors liked the most<p><b>Tiny Dancer, John Lewis Home Insurance</b><p><i>Picked by: Jim Carroll, former UK chair, BBH</i><p>Advertising home insurance isn’t easy. It belongs in the “boring-but-important” category of expenditure. John Lewis focuses on the …

Advertising

Simple SEO – it’s not as complicated as you think - Firstpoint

How do you get to be on the first page of those Google search results? Produce interesting, well-written content and build your social networks. SEO

Instagram Is Now The Most Influential Social Marketing Platform

<b>Marketing has always been about influencing our consumer behaviour.</b> And to do so, marketers always had access to an arsenal of methods and channels. …

Social Media Marketing

Why Blog? The Benefits of Blogging for Business and Marketing

What attributes make a logo memorable?

<i>Check out an exclusive breakdown of LogosNow on Adweek.</i><b>How do logo styles evoke distinct brand perceptions and personalities for …

Logos

Want to be bold, wise or calm? What are the right colours for your #brand #infographic #design #creativity https://t.co/uOYuVNEZSV

Say Goodbye to TV: How Online Video Is Taking Over

Video consumption has reached its tipping point. According to a new study, U.S. consumers under 45 years of age spend even amounts of time consuming …

When Culture Doesn’t Translate

Until recently most of us worked in organizations that were largely local. We interacted with colleagues and clients who were with us and culturally like us. Fellow staff members were often in the same building and at the very least were in the same country, which meant that they had similar ways …

March PR & Insight • Men catch up with women on overall social media...

Are these the 24 most inspirational brand mission statements?

Are mission statements a load of bunkum or a great way to galvanise staff? Take our poll <b>here</b> or suggest brand statements that you think should be in …

Marketing

Here's why Instagram ads are worth more than Facebook ads

Advertisers have been able to run ads on Instagram for about a month now, after the Facebook company opened its ads API to third parties. I've hypothesized in the past that Instagram ads could be worth more than Facebook ads, and the early results indicate that's indeed the case.<p>Salesforce was one …

The 5 Cs of Digital Marketing

"Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection." - Beth Comstock, CMO at GE<p>One of my favorite digital marketing thought leaders is Gartner research vice president Jake Sorofman - …

Things to Do Every Day to Improve Social Media Marketing Strategy

Posted By Jane Danes on Sep 9, 2015 | 0 comments<p><b>Social media marketing is not all about getting more likes, shares or followers. It is actually more</b> …

Social Media Marketing

Video Marketing Is King: Oops, I Meant Content!

With 85 percent of Americans online, content is king today for marketers--to build brands, demonstrate expertise and sell product. And no strategy may be more effective--or "kingly"--than video content and video marketing in light of this extraordinary statistic from Forrester Research: Video is …

Land Rover: An Instagram Adventure Story

Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor …

Instagram

33 Social Media Facts and Statistics You Should Know in 2015

Social media is starting to take off its short pants.<p>It’s becoming all grown up. In fact, Facebook is now over 11 years old and heading towards …

Social Marketing