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Why thought leadership comes from doing, not talking - Firstpoint
firstpointcommunications.com
Thought leadership can’t be achieved through good communications alone – it must be built on what you’re doing. We want to share with you this …
How to get full attention on LinkedIn - Firstpoint
firstpointcommunications.com
It's essential today to build your digital personal brand. LinkedIn is the best place to start. Read here how to sort out your profile.
10 Guiding Principles For Effective Brand Building
brandingstrategyinsider.com - Jerome Conlon
In “The Unexpected Universe” naturalist Loren Eisley tells of coming upon a spider in a forest spinning the sticky spokes of the web that extend her …
Why B2Bs Have It All Wrong About Social Media
convinceandconvert.com - Jonathan Wichmann
2016 is here, and it’s safe to say that the hype around social media has well and truly settled.We have watched social charge through its wild, …
Eight ads that shatter tired gender stereotypes
The Guardian - Mel Exon and Melanie Arrow
As the Cannes Lions festival creates a new award to recognise advertising that challenges gender norms, we look at some of the best past examples Glass is a wonderful thing. Windows, vases, spectacles,
Brand marketing: 10 experts reveal their predictions for 2016
The Guardian - Adam Davidi
Photograph: PR 276 image/jpeg http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2015/12/14/1450090492502/5af02b36-3bbc-4562-a0bb-91066c24ed92-460x276.jpeg 460 Photograph: …
The best ads of 2015 - the professionals pick their favourites
The Guardian - Compiled by Adam Davidi
Photograph: M&C Saatchi Stockholm 276 image/jpeg http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2015/11/26/1448557272041/a3f05f57-2931-4b1e-b7fc-4166fcee72a5-460x276.jpeg 460 Photograph: M&C
Simple SEO – it’s not as complicated as you think - Firstpoint
firstpointcommunications.com
How do you get to be on the first page of those Google search results? Produce interesting, well-written content and build your social networks. SEO
Social Media
We are Social Media
wersm.com
Marketing has always been about influencing our consumer behaviour. And to do so, marketers always had access to an arsenal of methods and channels. …
Why Blog? The Benefits of Blogging for Business and Marketing
hubspot.com - Corey Wainwright
What is Business Blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is …
What makes a logo memorable?
siegelgale.com
Check out an exclusive breakdown of Logos Now on Adweek. How do logo styles evoke distinct brand perceptions and personalities for consumers? The …
Want to be bold, wise or calm? What are the right colours for your #brand #infographic #design #creativity https://t.co/uOYuVNEZSV
twitter.com
Say Goodbye to TV: How Online Video Is Taking Over
skyword.com - Jonathan Crowl
Video consumption has reached its tipping point. According to a new study, U.S. consumers under 45 years of age spend even amounts of time consuming …
Websites are in decline and B2B social media on the rise
linkedin.com
Social media channels are already as influential as traditional websites. They are now becoming much more important. Websites are the shop window or …
When Culture Doesn’t Translate
Harvard Business Review - Erin Meyer
Idea in Brief The Problem Many global corporations suffer from miscommunication and misunderstandings, especially between the head office and regional units. This leads to a breakdown in trust. In trying
March PR & Insight Men catch up with women on overall social media...
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Are these the 24 most inspirational brand mission statements?
marketingmagazine.co.uk - Unum
Are mission statements a load of bunkum or a great way to galvanise staff? Take our poll here or suggest brand statements that you think should be in …
Land Rover: An Instagram Adventure Story
digitalbuzzblog.com - Aden Hepburn
Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor …
33 Social Media Facts and Statistics You Absolutely Need to Know
jeffbullas.com - Jeff Bullas
The latest social media facts prove that social media is starting to take off its short pants. It’s becoming all grown up. In fact, Facebook is now …
Millennials and mobile: what marketers need to know
econsultancy.com - By Chloe Young
Marketing your business to millennials matters, and it means meeting them on their mobiles. By 2020, millennials will account for one third of all …
Hashtags: How You Should Use them, and How You Shouldn’t
wersm.com
Hashtags are a big part of our interaction on social media every day. However, I doubt most users have actually grasped the concept of hashtags, how …
American consumers increasingly happy with social media but not search engines - | Patents & Patent Law
ipwatchdog.com - By Steve Brachmann August 15, 2015
Companies are always going to be interested in getting a better handle on how their performance is being perceived by customers and the American …
Social Media
Instagram Generating Higher Engagement Than Facebook, and Growing Fast [Report]
socialmediatoday.com - Andrew Hutchinson
If you're not utilizing Instagram yet, it might be time to look into it. Between the organic reach declines and expanding commercialization of …
Financial Services
Study: The Most Effective Ads in Q2 Were Clear Pitches for New Products or Services
Adweek - By Katie Richards
A handful of the most effective ads that aired on TV in the last quarter—from April 1 to June 30, 2015—were to-the-point spots in which brands showed …
Tools to manage social media - Firstpoint
firstpointcommunications.com
Some of the tools used by the professionals to manage social media accounts. You too can use them to manage your own accounts.
When You Share Experiences You Help Strangers Make Decisions
briansolis.com - Brian Solis
Whether you realize it or not, when you share an experience you have, whether it’s through a post, review, video, image, rant, praise, etc., it helps …
#LookingForYou
vimeo.com
How do you build a personal reputation on social media?
firstpointcommunications.com
Should business leaders spend time building their own "brand" or personal reputation. Here are some answers