Ryan McBride

187 Added | 2 Magazines | 38 Likes | 10 Following | 101 Followers | @rymcbr | Keep up with Ryan McBride on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ryan McBride”

Social Media

An Agency Founder’s Take on What Marketers Can Learn From Election 2016

<b>Specs</b> <b><br>Current gig</b> Founder and CEO, StrawberryFrog <b><br>Previous gig</b> Ecd, JWT Canada <b><br>Twitter</b> @ScottFrog <b><br>Age</b> 53<p><b>Adweek: StrawberryFrog made its first broadcast</b> …

Advertising Industry
Social Media

Mobile Will Represent 75% Of Internet Next Year: Bigger Ad Medium Than Print, OOH Combined

Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this year, according to a mobile …

Digital Advertising
Media Industry

Access, Accountability Reporting and Silicon Valley

The first time I visited Facebook’s office in Washington, D.C., I was asked to sign a nondisclosure agreement. I didn’t.<p>Then there was the time I got …

Journalism

If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One

In my job, I spend a lot of time talking with Fortune 500 CEOs about their industries–what is working, what isn’t, and what challenges are on the …

Marketing

Facebook rolls out Slideshow movie-maker to compete with Google and Apple

Most people can’t shoot compelling videos, and static photos are boring. That’s why the tech giants are all pushing their own versions of automatic movie makers based on your media. This month, Apple announced its version called Memories coming to iOS 10 Photos, Google Photos already has its Movies …

Social Media

6 in 10 of you will share this link without reading it, a new, depressing study says

On June 4, the satirical news site the Science Post published a block of "lorem ipsum" text under a frightening headline: "Study: 70% of Facebook users only read the headline of science stories before commenting."<p>Nearly 46,000 people shared the post, some of them quite earnestly — an inadvertent …

Marketing Legend Seth Godin on the Future of Branded Content

‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content<p>Seth Godin is the godfather of modern …

National Geographic Readies First Instagram Video Series for Its 49 Million Followers

Each year at NewFronts, there are a few companies that seem to have deluded themselves into believing they are (or will ever be) a player in the …

Advertising Industry

10 Strategic Ways CEOs Can Take Advantage of Social Media

Here are 10 tips for CEOs to gain traction through social platforms.<p>It's essential for a company to have a social media presence these days. That's a given. Interestingly enough, however, often it is the CEOs who are still reluctant to jump on board. According to a study conducted by Domo and …

Public Relations

Why the Newsletter Is the Most Important Part of Content Marketing — The Content Strategist

The biggest weapon content marketers have in their arsenal has been around since Bill Clinton got his first Hotmail account: the email newsletter. …

Marketing

Twitter shares are jumping on news that Marc Andreessen and Silver Lake thought about buying it out

The speculation comes from Jessica Lessin of The Information. Here's what she reported Sunday evening:<p>Marc Andreessen and private equity firm Silver Lake have considered some sort of deal, according to several people. The two teamed up on Skype back in the day, and Andreessen's love for Twitter is, …

Venture Capital

The End of Twitter

It wasn’t that long ago that I—and many other people I know—would have argued that Twitter was more than just another social network. I would have told you that Twitter was more like a utility, a service so fundamental that I could imagine a scenario in which it was literally underwritten. Twitter</i> …

Social Media

Everyone thought Mark Zuckerberg was crazy to buy a 13-person app for $1 billion — now Instagram looks like one of the most brilliant tech acquisitions ever made

What's more, Zuckerberg paid out the nose for it, shelling out $1 billion for an app that had 13 employees, zero revenue, and which most of the buttoned-up investors that would attend Facebook's IPO roadshow had probably never heard of.<p>The deal caused immediate concern. Some considered the deal a …

Mark Zuckerberg

Louis C.K. surprises fans with new show Horace and Pete, co-starring Steve Buscemi

Louis C.K. fans might not know when to expect the next season of his FX show <i>Louie</i>, but the actor-comedian just surprised everyone with a brand new show released exclusively online. It's called <i>Horace and Pete</i>, and it looks like this was truly kept under wraps.<p>Steve Buscemi co-stars in the show, …

Louis C.K.

Meet Shani Hilton, BuzzFeed’s Newsmaker in Chief

"The bigger we get, the harder it is to get people to realize: We don’t have to do things the way we’ve done them for the last six months."<p>"Nobody knows anything," Oscar-winning screenwriter William Goldman famously wrote of the movie business. BuzzFeed’s executive editor of news Shani Hilton has a …

Southern California

The sky is falling on print newspapers faster than you think

Last October, a McKinsey report declared, “We believe that many of the people likely to abandon print newspapers and print consumer magazines have …

The Most Digital Companies Are Leaving All the Rest Behind

The United States takes pride in being on the cutting edge of all things digital, and rightly so: American innovations and innovators have led the way. Yet according to recent research from the McKinsey Global Institute, the U.S. economy operates at only 18% of its digital potential, and the sort …

Innovation

Listen

How to Operationalize the Barcelona Principles 2.0

By Richard Bagnall<p>The Barcelona Principles have been criticized for not being practical. Watch out for a new how-to framework in the spring.<p>The …

Social Isn’t Solely Responsible For Social Media Performance

When most look at social media performance, they measure success by a combination of factors. These include stuff like engagements, CTR, impressions, …

Yep, more parents are naming their kids after Instagram filters

BabyCenter just released the results of its annual Baby Names Survey… but we don’t care about any of that. What <i>is</i> interesting, however, is just how much growth we’re seeing in names that just so happen to be Instagram filters.<p>Pop culture has always been a big influencer in baby naming.<p>We saw Elsa …

Mark Hamill Offers New ‘Force Awakens’ Hints: ‘There Are Lots of Surprises in This Movie’

The fate of Luke Skywalker has been the subject of much fevered discussion among “Star Wars” fans as the release of “The Force Awakens” looms. While …

Mark Hamill

Why formatting is the secret to shareable content

I try to read as much as I can, and every morning I put aside 30 minutes to check out the latest posts from my favorite blogs and writers.<p>In 30 minutes, you can only take in so much. Some posts I read thoroughly, others I open and close again within a matter of seconds. My favorite ones, I load …

9 ways to bring more traffic to every blog post

You’ve written a fantastic blog post.<p>Now . . . how are people going to find it?<p>It’s a question most of us bloggers deal with every single time we hit “Publish.”<p><b>Wouldn’t it be awesome if there were a list of things that we could do tobring in some traffic right off the bat</b>—even if the post wasn’t a …

Marketing
Marketing