rylan takazono

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3 Ways Leading Brands Build Trust via Social Media

One of the biggest selling points of social media for brands is that it allows for the natural fostering of trust. For brands that operate in …

Public Relations

No, I’m not going to opt-in to your email database just because you want me to

<i>A law designed to reduce email spam has left me with an inbox full of people asking me if I want to keep letting them send emails to me – but why do</i> …

Marketing

Why focusing on audiences - not keyword volumes - is the future of search marketing

Anyone who works in search will be able to tell you about the often-laborious task that is keyword research; building out a long list of all the ways …

AdWords

8 Steps for the Perfect Product Launch

Heighten your visibility, avoid costly mistakes and build buzz with these strategies.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You've created the killer product that will change the world. Now you need people to buy it. Top entrepreneurs and members of The Oracles share their …

6 Landing Page Tips to Drive Sales and Reach New Customers (Infographic)

Don't miss out on sales by not following this advice.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The first thing a customer sees when they go to your website is the landing page. That’s why it’s crucial to make sure your landing page not only looks great but makes people want to …

This Marketing Strategy Is a Game Changer for Resource-Strapped Startups

Tech-powered ABM is the future of marketing. Is your startup prepared for the transition?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Take a look around any city sidewalk, classroom, restaurant or waiting room, and you’ll see how prevalent technology has become in our society. In …

Infographic: The psychology behind colors in marketing | Articles | Main

People say you shouldn't judge a book by its cover, but whether we're aware of it or not, most of us do.<p>In fact, an infographic from Marketo says a …

Why Informative Content Will Make You Think Content Marketing Doesn't Work - Copyblogger

You might want to take an extra sip of coffee before you read the next paragraph …<p>We’re going to start with a brief geometry lesson today, but I …

Banks Targeting Millennial Customers Via Apps And Social Media

Banks are improving their social media efforts and providing more alerts via texts or emails to garner more retention from Millennials.<p>While …

7 Steps to Becoming a Professional Copywriter

Those first few rejection emails will hit you like a sucker punch. If you can take 'em, you just might have a promising career in store.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I spend very little time writing copy myself these days because I’m too busy running an agency. I had …

7 Phrases That Can Help You Be More Persuasive

Whether you need to convince potential buyers or betas, these phrases can tap into your target's psychology.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Research shows some words and phrases are inherently more persuasive -- regardless of personality type-- and marketers and …

This New Data Will Make You Rethink How You Write Headlines | Inc.com

Every day, people are working really hard to create quality content. But then they shoot themselves in the foot by slapping on some crappy headline onto that great content.<p>It's mind blowing!<p>Your headlines shouldn't be an afterthought.<p>Content that has a catchy headline is more likely to be clicked …

Infographics

Content Creation Checklist: 7 Steps to Get You Started

Content development is an art.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Content development is an art. It's a lot more than starting with a topic, writing down some words and hitting publish. When writers start out developing a new piece of content, it's a process.<p>In …

Don't Expect High Email ROI Without Testing

A majority of email marketers do not test or optimize their email marketing efforts, according to a study released this week by GetResponse.<p>The email …

How To Tighten Up Your Content Marketing Strategy During A Slow Summer

I love summertime. Right around this time every year, my family and I try to take a vacation together to enjoy the weather and some time to ourselves. Taking time off might be difficult for driven leaders and entrepreneurs (trust me — my wife can tell you plenty of stories about me checking my …

Marketing

How Are Email Marketers Planning To Innovate In 2017?

What’s on the minds of email marketers in 2017? Several organizations have released studies recently on various aspects of email marketing whose …

The 'Pulp Fiction' Technique for Engaging and Persuasive Content - Copyblogger

You’ve seen <i>Pulp Fiction</i>, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino.<p>The film is highly stylized, …

Content Marketing

Try This Simple Tactic to Spark a Sense of Urgency in Your Next Cold Email | Inc.com

The average adult has to make about 35,000 decisions each day. What to wear, which route to take to work, where to buy coffee--these are just the start, and usually the easiest.<p>So you can imagine the last thing someone wants to face when they open a cold email from you is a complex choice. As a …

Marketing

6 Ways To Improve Your Email Marketing Campaigns And Boost Sales Online

We all get emails. Far too many emails. As a decision-maker at Blue Fountain Media, a digital marketing agency, I get far too many emails myself. I am bombarded by them. But perhaps what is more aggravating than the sheer volume of email I receive, is how poorly many of these emails are done.<p>Each …

Marketing

How to Become a Truly Great Copywriter - Copyblogger

Copywriting is not writing. It is <i>assembling</i>.<p>The best copywriters collect the varied parts of their research and <i>assemble</i> those parts into a true story …

Email Named The Most Cost-Effective Way For Acquiring Customers, Again

It's hard for email to catch a break sometimes. I have been doing some reading around hot new channels that marketers are being advised to check out, …

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Science plays a key role in marketing, especially the science of psychology.<p>We have written about the 15 psychological principles in marketing and …

Marketing

12 ways your landing page is making you lose potential customers

A study by Wishpond of 62 landing pages shows that a lot of B2B SaaS business landing pages are not able to convert about 87 percent of their visitors by not fulfilling certain aspects on the landing page.<p>When looking at landing pages for the B2C market this metric even goes up to about 91 percent, …

Here's How to Tell If Your Company's Ad Is Beating Competitors on Facebook | Inc.com

Companies of all sizes continue to question the value of Facebook Ads. Small business owners and even large brands like P&G earn headlines whenever they say Facebook Ads weren't worth the money.<p>But Facebook Ads are essential for companies that want to grow. They're awesome. You can use Facebook …

AdWords

How to Make a Smart Marketing Plan

Reexamine your assumptions before planning this year's marketing campaigns.<p>The first quarter of the year is traditionally when companies update their marketing plans. Here are the key questions marketers should ask before making major changes:<p>1. Can our sales team close leads that we generate?<p>This …

Marketing

404 Page

Explore Opportunity<p>Internet researchers can work as Independent Research Consultants or with individuals or companies to gather, synthesize and …

Project Management

5 Content Optimization Mistakes You'll Wish You Fixed Sooner - Copyblogger

By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated <i>aspect</i> of content marketing.<p>Optimizing …

Three Trends That Are Shaping the Future of Advertising | Inc.com

New communication technology --including social media, wearables, virtual reality -- is turning the advertising industry upside down.<p>Consumer behavior is shifting rapidly towards these new modes of communication -- and the advertising industry is following suit. In 2017, digital advertising is …

AdTech

Want to Increase Sales? Get to Know the 4 Personality Types of Your Customers | Inc.com

People are are naturally wired at their very core to hear differently, speak differently, and work differently. You can thank their personality types for that.<p>But get this: People are also wired to make purchasing decisionsdifferently for the same reason.<p>I think we're on to something here...and if …

Customers

6 Psychological Tricks That Will Make People Buy Anything | Inc.com

"We tend to think our message is what moves people," says Robert Cialdini, the author of <i>Pre-Suasion: A Revolutionary Way to Influence and Persuade</i>. "But it's what we do first to create a particular state of mind in our audience that makes them receptive." Offering coffee, for instance: Research has …

Body Language