Michal Ryszkiewicz

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Creepy Bar Scene Hook Up Explains Big Data Perfectly

If you ever need to explain big data to someone and demonstrate how powerful it can be in advancing a cause, be sure to point them to this Girls Are …

Estimated Total Conversions: New insights for the multi-screen world

FEATURED<p>Grow your business faster with machine learning: Part I<p>Marketers are increasingly turning to Google’s machine learning to meet consumer …

The 5 Phases of Growth Hacking

It’s a spectacular feat. Right in front of our eyes, a group of marketers helped build <i>billions</i> of dollars of brand equity on products like Facebook, …

Local Businesses Are Excited About Foursquare Ads

<i>Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.</i><p><b>Foursquare</b> has opened its advertising platform to all small …

Four Square

R.I.P. EdgeRank: How To Optimize For Facebook's News Feed Algorithm

As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term is no longer being used internally (and hasn't been …

The Facebook Advertising Ecosystem Explained

Facebook is a daily destination for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.<p>Advertising on Facebook has become more sophisticated, varied, and data-intensive. Facebook has …

AdTech

The Top 7 Content Marketing Trends That Will Dominate 2014

Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.<p>With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of …

Dmexco: Unilever CMO, Keith Weed, discusses the power of mobile, social and data

"The advent of mobile, social and data will take marketing to a whole new level," Keith Weed, chief marketing officer for Unilever has predicted …

Dmexco: 'Digital marketing is dead' proclaims Procter Gamble's global brand building officer Marc Pritchard

Procter & Gamble's global brand building officer Marc Pritchard has proclaimed digital marketing to be "dead".<p>Speaking at Dmexco, the chief marketer …