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Design Thinking Is B.S.

In a recent talk at the School of Visual Arts, Pentagram partner Natasha Jen argues against the cult of design thinking.<p><i>This article was adapted with permission from a talk Pentagram partner Natasha Jen gave for the MA Design Research, Writing, and Criticism Department at the School of Visual Arts</i> …

Design

3 Essential Branding Lessons From A Rare Steve Jobs Interview

Jobs’s work with legendary designer Paul Rand taught him lessons that any designer, client, or entrepreneur should take to heart.<p>The year is 1986. Steve Jobs meets Paul Rand, the genius responsible for branding IBM, UPS, and Westinghouse. Having just been ousted from Apple, Steve asks Rand to …

Empathy Mapping: The First Step in Design Thinking

<b>Summary:</b> Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process …

Fun-Da-Mental

How To Build An Entrepreneurial Culture: 5 Tips From Eric Ries

The Lean Startup author sits down with Ideo U’s Suzanne Gibbs Howard to discuss how to instill an entrepreneurial spirit in any company, whether a startup, a design studio, or a corporate giant.<p>If you’ve ever been a part of a startup or a new business unit, you know the enormous amount of …

10 New Principles Of Good Design

Dieter Rams’s design principles get a 21st-century update.<p>2017 was a year of reckoning for the design community. UX became a weapon, AI posed countless new challenges, and debate erupted over once rock-solid design paradigms. Even some of the industry’s leading lights admitted their revolutionary …

Want To Be A Great Designer? Ban Post-It Notes

Take a cue from Work & Co., the digital design agency that does work for Apple, Facebook, Google, and Nike.<p>To Ray Sison, Post-its are the enemy of good ideas. Sison is a design director at Work & Co, the digital product studio that designs for Facebook, Google, Apple, Virgin America, and Nike. And …

Identity Conveys Your Brand’s Message… Or Does It?

Building a positive aura around your brand is the ultimate goal of every marketing campaign you launch, every product improvement you make, and the …

Graphic Design

Sell Like Hotcakes: UI Designs for E-Commerce.

In many cases when we are buying something, it’s not just about getting new things. It’s often about feeling and memories, dreams and achievements, …

UI Design

9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More

“Our profession is in between ‘utopia and oblivion.’ It will be oblivion if we continue focusing on minor aesthetic problems.”<p>The world is changing faster than ever–socially, technologically, environmentally, politically, and economically. In the midst of these shifts, designers have the crucial …

A Designer’s Guide To Conquering Anxiety

Just another design problem? Not quite. But here’s how one designer turns his anxiety into creativity.<p>An introduction, an invitation, even just a question–and suddenly you’re crushed under a set of possible outcomes. Impending and unavoidable. It’s like being comfortably settled in the dark when a …

50 Things You [Probably] Forgot To Design

Methodology<p>Every PM: “I’m not mad, I’m just disappointed…”<p><b>Small Favors:</b> If you love this article, share it with your friends. If you love puppies, …

Customer Service

Get Noticed in a Crowded Marketplace By Challenging the Design Tropes

In most markets branding and packaging tends to fall into one of two camps: time-tested mainstream commercial design appealing to the masses (usually …

Graphic Design

Design Experience That Matters: How to Solve Hard Design Problems

...in four easy (ha!) steps<p>1. Identify the Problem Clearly<p>German mathematician David Hilbert said "a perfect formulation of a problem is already half …

Do Brands Look Better Stripped Back? We Have the Answer!

Do brands look better stripped back? We asked 500 consumers if they preferred a minimalist brand design, or the original packaging. Here are the …

100 Questions Designers Always Ask

Methodology<p>Design smarter by asking the right questions.<p>Being a designer isn’t just pushing pixels and perfecting gradients. If I’ve learned anything …

What we mean when we talk about ‘Product Feels’

<i>Originally posted at</i> <i>madebymany.com</i><p>‘Product Feels’ grab people by the heart and make them feel something every time they use a product. Here’s how a …

How to identify Good Design in 6 steps – Muzli -Design Inspiration

Breaking apart the subjectivity.<p><i>On my very</i> <i>first post</i> <i>on medium, a reader asked a question that really resonated with me. She started by saying that</i> …

Simplicity Sells.

The marketing brilliance of chart-topping brands Allbirds and Casper, curated newsletters, and websites that are paid to make our decisions<p>Walk into …

Minimalism Is Dead. Hello, Maximalism

Less is a bore, as Robert Venturi once said.<p>Minimalism has held a tight grip on the modern design industry for the past decade. We embraced the Apple aesthetic, extolled the logic of Helvetica, and worshiped at the church of Dieter Rams. It served its purpose, most recently, as a correctional to …

6 Design in Tech Trends You Need to Know, Even if You Aren't a Designer | Inc.com

As Steven Jobs famously said, "Most people make the mistake of thinking design is what it looks like. People think it's this veneer -- that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is …

Design

Made You Click: Meet The AI Lurking In Your Inbox

Machine learning algorithms could lead to the mass personalization of language–and transform UX as we know it.<p>At any given moment, you likely have dozens of marketing emails sitting in your inbox. “HUGE sale ends TODAY.” “Get yours now!” “SALE!” It’s as though your email is filled with dozens of …

10 top tips for branding success

The right branding and logo design can make or break a company. Here's a 10-point checklist to help you shape your brand-building process.<p>01. Empower …

A Ridiculously Simple Tool For Building Products People Love

What do Airbnb, Google, and Snap have in common? They know how to get their products “hired” for the job.<p>I was a late adopter of Snapchat. When it first surfaced in 2011, I didn’t relate to its intended audience of college students who wanted to “chat” with photos that only lasted …

10 Principles For Design In The Age Of AI

Yves Béhar shares a new kind of design manifesto.<p>We’re on the cusp of a new era of design. Beyond the two-dimensional focus on graphics and the three-dimensional focus on products, we’re now in an era where designers are increasingly focusing on time and space, guided by technological advances in …

How To Design For Millennials, According To Ikea

Festival tents, anyone?<p>Two new collections are hitting Ikea’s shelves and online stores in February: the PS 2017 collection, a limited-edition series of stylish, adventurous pieces, and the Spridd line of housewares and accessories festooned with dizzying graphics. Both were “designed for free …

Thinking Beyond The Interface

Designers have largely shifted their skill sets toward interface design, prototyping, and code. Are writing and art direction getting left behind?<p>Around 2010, designers the world over proclaimed Photoshop was dead in web design. We moved away from static comps, learned to prototype, and invested …

A Designer’s Guide To Surviving Four Years Of Trump

Here’s a reading list for designers in Trump’s America.<p>Donald Trump’s divisiveness has transcended politics.<p>Designers are destined to play a critical role in whatever comes next.<p>His pick to lead the Department of Housing and Urban Development has never been in urban planning or government. His …

What Apple, Google, And Tesla Get Wrong

In conversation with Co.Design, the eminent design researcher Don Norman offers cutting criticism of Silicon Valley’s brightest.<p>Don Norman is a technological optimist. The author of <i>The Design of Everyday Things</i> and head of UC San Diego’s Design Lab believes that artificial intelligence might only …

You Don’t Need New Ideas, You Need a New Perspective

The Irish novelist Colum McCann once explained how he sometimes reformats his writing in tiny type—eight-point Times New Roman—so that he’s compelled …

Creativity

The Most Popular Netflix Shows in Each State Will Delight and Probably Not Surprise You

Turns out someone's watching Narcos after all.<p>Using some high-tech data tricks or something, highspeedinternet.com (great name) has tabulated the most-watched series available on Netflix in each state in the U.S.<p>Netflix doesn't release viewer data, and is cagey in general about the viewership stats …

TV