Ryan Medine

173 Flips | 1 Magazine | 2 Likes | 13 Following | 5 Followers | @ryanmedine | Creative, passionate, analytical marketing professional with over 10 years of experience in Consumer Products, Entertainment and B2B marketing.

Why You Need a Social Media Marketing Plan

More than 74 percent of adults use a social networking site. Of those, 78 percent say a company’s social media posts influenced their buying …

The Most Entertaining Brands on Social Media You Should Be Following

Social media provides a way for people to come together and share their thoughts, favorite brands, and generally stay in contact with one another. …

Pepsi Preps Global Emoji Can and Bottle Campaign

Love them or hate them, emojis are not going anywhere anytime soon because marketers just can't seem to get enough of them. Witness Pepsi, which is …

What is brand activation & why do you need it?

What is brand activation?The phrase essentially refers to the process of making your brand known to people, increasing awareness and engagement …

Marketing

Asics Gets Down and Dirty, and Very Sweaty, in 180’s ‘Want It More’ Campaign

Hey, athletes and gym rats, do you WANT IT MORE? If so, Asics has the perfect ad campaign for you.<p>In this new global push from 180 Amsterdam and …

Burberry, Coca-Cola and Gucci among first brands to test Facebook's new 'Canvas' ad unit

Ad spots created with Canvas appear in a person’s mobile news feed, loading in less than a second.<p>Clicking on the spot turns the ad into a …

Proving Marketing ROI: The Metrics You Should Report

Everyone needs something to strive for to keep them on track. Key performance indicators (KPIs)…<br>Read More

Marketing

How to Transform a Traditional Giant into a Digital One

If you’re not turning your company into a “math house” you’re headed for serious trouble. Every industry will soon be driven by digitization and every winning company will be using algorithms, or mathematical rules for processing information, to shape the end-to-end customer experience. Any …

Inside the Over-the-Top Marketing Strategy for 'Deadpool'

Too much "Deadpool" marketing, you say? Moviegoers were bombarded with gifs, billboards, videos and PSAs starring Marvel's anti-hero heading into …

The 10 things in advertising you need to know today

<b>1. Amazon has quietly launched seven fashion brands while ramping up hiring for its own clothing line.</b> The brands include Franklin & Freeman, Franklin Tailored, James & Erin, Lark & Ro, North Eleven, Scout + Ro, and Society New York.<p><b>2.</b> <b>These are officially the 10 most complained about ads in the UK.</b> …

Clothing

5 Steps to Structure Your Brand for Growth

How you structure your brand can make a big difference in the trajectory of your business and impact your growth.<p><i>John Cinquina, an Entrepreneurs' Organization (EO) member from Perth, is the CEO of Red Meets Blue Branding - a brand strategy agency - and author of Build Great Brands. We asked him</i> …

Ready For The Robotic Age? Industry Predicted To Hit $135 Billion By 2019

According to the International Data Corporation (IDC), the wild west of innovation and integration that comprises today’s robotics industry is due for a serious boom.<p>The market research firm’s recent tell-all on the present and future of robotics, <i>Worldwide Commercial Robotics Spending Guide,</i> …

The Niche Marketers Guide To Building A Social Media Following That Converts

How the <i>hell</i> do they do it?You know who I mean…Those niche marketers with the <b>epic</b> social media profiles.Full of likes, comments, retweets, shares and …

Social Media

The 6 Traits That Differentiate the Best Digital Marketers from the Rest

Imagine if, similar to the Matrix, you could simply plug a cord into the back of your head and learn a key skill for becoming a great digital …

How To Sell On Instagram

Emerging Instagram trends and tools for every business owner. Learn to master the skills of social selling.<p>Instagram isn't the first platform you …

Social Media

Samsung Unveils Galaxy S7 and 360-Degree Camera in Latest Phase of Apple Battle

Samsung Electronics showed off new Galaxy S7 smartphones featuring upgraded components and the return of a popular feature at the Mobile World …

Facebook Owns Social Login Scene, But Google's Creeping Up

Social logins remain an easy way for brands and publishers to get people to register to use their sites and apps in order to collect more information …

Marketers Don’t Understand Modern Moms, Saatchi Survey Says

Memo to marketers: When it comes to moms, get real. Stop focusing on motherhood as a job, and start talking to moms like the multifaceted, …

2016 Marketing Trends To Transform Your Business

Are You Prepared For The 2016 Marketing Trends No One Is Discussing? The 5 key 2016 marketing trends are explained and have tactics. (Charts too!)The …

Trends

Logic+Emotion

We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The …

Buzzoole adds 200 brands to help you ride the influencer marketing wave

Influencer marketing is an area that is increasing in interest, and just as with other marketing tactics, new technologies are popping up to help you ride the wave.<p>And what a wave it is. Analysis by the likes of Burst Media and Tomoson show average returns of between $6 and $7 per $1 spent on …

Why tech is a big drive for marketing

The World Wide Web of social media networks, its users and management tools looks different than even two years ago.<p>Just as feeds are constantly repopulating and content is changing viral position every hour, the technology allowing the digital world to thrive is ever evolving.<p>Less than a decade …

Marketing

Putting Passion Into Data to Bring Brands to Life

Natalie Bowman has a passion for bringing brands to life. After working as a brand and marketing manager for Land Rover and Nissan, and then spending …

Marketers Can Now Run Studies to See How People Respond to Their Mobile Ads

Outside of juggernauts like Facebook, marketers have struggled for years to deem mobile advertising effective, largely because smartphone-size …

7 Simple A/B Tests for More Effective Facebook Ad Design

Facebook advertising can be a tricky venture.<p>Not only do you have to precisely determine and target your audience, but you also have to guess what …

10 Ways To Boost Organic Search

The internet is constantly evolving. On the plus side, this means that the old rules of backlinks and blackhat techniques have thankfully gone the …

SEO

Hall of Shame: The 9 Worst Marketing Fails by Retailers in 2015

By the time you see an ad from a retailer, restaurant, or consumer brand, it has been looked over and picked at by countless people at an ad agency …

5 Social-Media Opportunities Businesses Mostly Overlook

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In January 2015, <i>MediaPost</i> reported that CMOs are turning more of their attention toward social media. What was once believed to be a passing fad has turned into one of the most popular ways for brands to cultivate and engage an audience …

Social Media

3 Remarketing Campaign Tips to Help You Engage Your Online Audience

As technology advances we are provided even more tools and opportunities to deliver better information to our customers, no matter where they are …

Why You Need to Be Using Custom Facebook Reports

Are you using Facebook ads for your business? If so, are you tracking your conversions with custom Facebook reports yet? In this article, I’m going …

AdWords