Ryan Lillington

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Dress Your Age: 30s

90% Of Customers Will Recommend Brands After Social Media Interactions

The study focused on FMCG brands Heinz, Kettle and Twinings and found that social media can drive ROI by driving brand sentiment, encouraging consumer engagement and increasing brand loyalty.<p>More than 4,500 survey responses were collected from each brands social media pages over a two month period …

Public Relations

CHART: Here Are The Most Effective Local-Mobile Targeting Strategies

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.<p>But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. A recent survey …

AdTech

Canuckify Your Photos With The KnowCanada Photo App

Think you know Canada? A new photo app for Apple, KnowCanada, is encouraging Canadians–or simply Canadaphiles–to create their own images of the country’s life and culture.<p>The app builds upon a rebranding campaign developed by Bruce Mau Design based on a brief from WNYC’s Studio 360 with Kurt …

Getting Naps Ahead of the Competition

People in every age think they’re living in a time of transition (I’m sure Adam turned to Eve and said, “Darling, I think we’re living in a time of transition”), but some ages really do usher in broad and deep change. Right now in American workplaces, I believe we’re experiencing a transition with …

Why You Need A Hashtag Strategy For Your Business

This week associate Adam Torkildson and I had the chance to talk about our favorite topic — PR — with a company that licenses proprietary equipment to individuals who use the product to create their own regional business. Some 30 of the merchant partners had come together to attend the company’s …