ryan aw

128 Flips | 8 Magazines | 1 Like | 42 Following | 158 Followers | @ryan_aw21 | CEO RYSA Digital Agency Company

Your Facebook News Feed is about to have fewer ads

The world's largest social network is reducing the number of promoted posts that show up in user's feeds, essentially nudging Page owners to buy ads instead.<p>Want to promote something on Facebook? Buy an ad.<p>That's the logical conclusion for businesses after the social network said it will reduce the …

AdTech

Facebook's master plan: attention-grabbing new video ads with captions

It’s no secret that Facebook makes truck loads of money from its video advertising. Truck loads upon trucks loads, actually: around $17 billion in 2015. So it stands to reason that the world’s largest social networking site wants to make sure that the more than one and a half billion monthly active …

Networking

Facebook launches auto caption tool for video ads on your timeline

You might not even notice video ads on your Facebook timeline these days, it's relatively easy to ignore them once you know what to look for. …

3 Facebook Ads That Got My Customers to Hit the Buy Button and Why They Worked for Online Direct Sales Marketing

I have been in the clothing industry for 13 years. 7 years ago I decided to start my second clothing company on my own and from scratch. I did not know where to begin and I didn't know anything about strategies and methods to actually secure the online sales! I was also going through a hard time on …

AppNexus thinks there'll soon be just 3 places you need to go to buy video ads: YouTube, Facebook, and AppNexus

Outstream video ads are those users see appear on a page as they are scrolling through an article, which start playing automatically without sound. Users can dismiss or scroll away from the video if the ad doesn't appeal to them. An open marketplace means advertisers can buy these sorts of ads …

With Canvas, Facebook Ads Can Now Take Over Your Entire Phone

Wendy’s wants to shove a cheeseburger in your face, virtually. Facebook handed over the tools to the fast-food chain with a new advertising option …

Facebook Live Launching for Android; Several Countries Added

Why should Facebook users in the U.S. with iOS devices have all of the fun? The social network announced Friday that its Facebook Live …

7 Ways That Facebook Ads Can Rock Your Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With 1.7 billion people on Facebook as of November 2015, it's pretty safe to say that a lot of your target audience, clients and customers are active on the world's largest social-media platform.<p>It should also come as no surprise that …

7 Things to Keep in Mind When Creating Facebook Carousel Ads

Facebook’s carousel ad format has been popular among its advertisers, and the social network shared seven tips for brands looking to tap into …

6 Ways Facebook Ads Can Change Your Business for the Better

When used correctly, Facebook ads can make your business better.<p>Facebook ads can change your business for the better. With so many people actually on Facebook, you have the largest audience in the world to work with. And the great thing is that you're practically guaranteed to find your target …

Marketers' Facebook, Inc. Ads Are Getting a Boost From Instagram

<b>Facebook</b> isn't just Facebook. Other platforms owned by the social network include WhatsApp and Instagram, as well as the now-separated Messenger product. As these other platforms grow, Facebook marketers will be able to benefit from greater scale across multiple platforms simultaneously. Indeed, …

Investing

More New Features for Facebook Lead Ads, Including Video

Facebook announced more updates to its lead ads option Wednesday, including the addition of video.<p>The social network introduced lead ads last October …

Six Ways to Blow Up Your Business With Facebook Ads

Ever since Facebook first emerged in the market over 10 years ago, this social media platform has completely changed the way that people today communicate with one another. However, despite being the most popular social media network in the world, Facebook is also one of the most <i>under-utilized</i> …

Facebook Ads

Have a Second? That May Be All Facebook's Video Ads Will Need

Source: Facebookbrand.com.<p>As tech companies forge ahead developing better ads and getting them in front of the right people, <b>Facebook</b> and <b>Twitter</b> are making some important discoveries about how our brains handle the information we take in from different mediums.<p>What they're finding could drive …

Digital Advertising

The ultimate guide to Facebook carousel ads

Facebook carousel ads are extremely engaging and fun way to promote your business.<p>According to data collected by Kinetic Social, these ads can also drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. And LOVOO found that they got a 72 percent higher …

Square Integrates With Facebook Ads

Electronic payments provider Square announced that its sales data are now integrated with Facebook ads, with support for other social networks to be …

Facebook Delivery Insights Will Help Prevent Ad Under-Delivery

Facebook introduced a new way for advertisers to determine which of their ad sets are under-delivering, Delivery Insights.<p>The social network said in …

Facebook's Instant Articles now support video ads

From a user's perspective, Facebook Instant Articles are a no-brainer. Just tap the relevant link in your News Feed and the piece is visible immediately. Brilliant. For publishers, however, the feature is a little more complicated. There's a trade-off between performance and control which not all …

7 Things to Know Before You Launch Facebook Ads

Here are the most important things to consider if you have never created a Facebook advertising campaign before.<p>When it comes to effective online advertising, there is no more powerful, yet underutilized resource than Facebook advertisements. While some people shy away from Facebook ads, these …

Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media …

Native ads from publishers are coming to the Facebook News Feed

Blurring the line between news and advertisements<p>Publishers make an increasing percentage of their revenues through so-called "branded content" — articles and videos that look and feel like standard editorial products, but paid for by advertisers. At the same time, publishers' audiences are …

Ad Buying on Facebook Just Got More TV-Like

Broadcast advertisers will now find familiar terminology when making video ad buys on Facebook.<p>That's because Facebook wants to make ad buying on its …

Facebook, Google track you, but how is data being shared?

Technology makes it easy to share and tag images of your face online. But recent lawsuits against Facebook, Google and Shutterfly argue that the companies violate the Illinois Biometric Information Privacy Act by doing so without your consent.<p>While two cases are ongoing — Shutterfly just agreed to …

‘Think monetization from day one’: Facebook’s tips for publishers using Instant Articles

Last week, Facebook opened its Instant Articles format to all publishers. Using Instant Articles, they can now show readers using Facebook mobile a …

28 Hidden Facebook Features Only Power Users Know

Think you're a Facebook expert? There are probably a few tricks you don't know.<p>PCMag reviews products independently, but we may earn affiliate …

Social Media

How Facebook Helped A Solo Entrepreneur Create Two Million-Dollar, One-Person Businesses

Justin Goff, 31, has created two million-dollar businesses with no employees other than the owners—an eBook company and an online health supplements store. The secret of this entrepreneur from Columbus, Ohio has been mastering Facebook marketing.<p>His skill at scaling revenues at these ultra-lean …

Customer Service

Advanced Facebook privacy and security tips

How to make your Facebook profile secure<p>Facebook mines your personal data. Huge amounts of it. This is easy to do as people are now spending an …

3 things you're doing on Facebook that make people dislike you immediately

But as it turns out, that's only the tip of the iceberg. There are plenty of habits that can turn off your Facebook friends and potential friends, even on a subconscious level.<p>Below, we've highlighted three common, research-backed Facebook behaviors that people find off-putting.<p>You may want to …