Ryan Via

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The Ultimate Guide for Reinventing Yourself

It may be time to hit the reset button--here's how it's done.<p>There comes a point in nearly everyone's life when it's time to hit the reset button. There are those events that call for a total transformation, involving a big mindset shift and a change in health, career, spirituality, relationships, …

Small Business

Ready to Grow Your Audience? Do Less On Social Media | Inc.com

Because social media moves so quickly, it's easy to get caught in the trap of having to be everywhere all at once. There's constant pressure to be active on Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, LinkedIn, Medium, Periscope and the rest.<p>While it's a great idea to stay on top of …

Acquainted

Here are 200 Excel shortcuts that'll make your life a lot easier

Each workbook acts as its own separate window on your PC or Mac, while each worksheet acts as a tab within a workbook with separate cells.<p>This section of the Excel Guide offers all shortcuts you need to open, navigate between, and control all of these options.<p><i>Courtesy of GoSkills.</i>

Analytics

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Science plays a key role in marketing, especially the science of psychology.<p>We have written about the 15 psychological principles in marketing and …

The Best Times to Post to Social Networks

When you are promoting your product through social media platforms, you want to make sure you are setting yourself up for success. First Site Guide …

Infographics

The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always …

How Snapchat, Facebook and Instagram Are Reinventing Niche Marketing

People used to peek in store windows or flip through catalogs to get an idea of the current trends, but thanks to social media, that dynamic is …

Facebook Live

A new report says ad blocking is increasing worldwide

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Global ad blocking grew by 30% in 2016 driven by increasing usage on desktop and, more pointedly, on mobile, with Asia-Pacific being the biggest geographical driver of …

Digital Advertising

How 3 Social Superstars Built Huge Followings Fast

Build an audience of millions in record time with these secrets.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Bodyguards, supercars, models, playboy mansions, helicopters, private jets, and "baller" lifestyles. Sound like a movie—or the dream of every 16-year-old teenage male? Think …

Conor McGregor

Inside Sears' death spiral: How an iconic American brand has been driven to the edge of bankruptcy

One morning in late 2015, on Sears' vast Illinois campus, more than a dozen employees huddled in a videoconference room on a floor dubbed "B6."<p>There, two mid-level employees were preparing a presentation for the CEO, Eddie Lampert, when their boss rushed in with some last-minute advice.<p>On a chart …

Sears

5 Tips to Launching Your First Paid Instagram Marketing Campaign

eMarketer found that social networks are almost reaching an advertising saturation point, with 88.2% of US companies using at least one major …

Marketing

Six Ways To Avoid Social Media Customer Service Failure

When it comes to social customer care, 92.5% of companies are failing. That’s according to a study by Rational Interaction. Failing as in a big F! And you can’t grade customer service on a curve. It’s either good or it isn’t. It’s either stellar or mediocre, or even downright bad. Either you’re …

Customer Service

12-Step Guide for Social Media Marketing Success (Infographic)

Marketing on social media can be a daunting task for a small business or a startup. With so much conflicting advice and competition, it can seem …

Marketing

Is there a right way to market to millennials?

Millennials are a force to be reckoned with.<p>When it comes to your marketing campaigns, you must prioritize and cater to them. To set your next …

9 Things Social Media Marketers Get Wrong

Social media marketing has arguably survived the initial wave of backlash that came when marketers first started leveraging platforms like Facebook and Twitter to reach new audiences. It was said that social media was a fad, or at least that it was impossible to generate a positive return on …

Marketing

Inside the Making of 'BioShock' Series With Creator Ken Levine

As 'BioShock: The Collection' hits stores, the games' former creative director explains why he may never make another one<p>In the five years between …

Reality TV

Why Timing is Everything For Your Social Media Marketing

Similar to peak traffic hours of cars and bikes on the roads, social media channels also have timings when the traffic of the audience is high. A …

Marketing

The 1 Thing Nobody Understands About Social Media Marketing (and It's Seriously Mind-Boggling)

You're doing it wrong.<p>Let's get down in the weeds for a second about social-media marketing.<p>I cannot tell you how many times a day I hear the words, "We need to be on Facebook. We should be posting more on Twitter. We should show people our culture on Instagram."<p>Nobody cares.<p>That's the cold, …

Marketing

11 Content Marketing Myths You Need to Stop Believing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits …

Marketing

Death to the Survey: How to Turn Customer Feedback Into a Brand Experience

This past summer my wife and I took advantage of our kids being at camp by going on vacation to what most would consider to be a high-end luxury …

Customer Experience

PPC Management: How to Write Influential & Effective Ad Copy

Getting started in PPC advertising if you've never entered the arena can be a bit daunting at first. If you're not already familiar, PPC (pay per click) is a form of advertising in which the advertiser pays a publisher every time that their particular ad is clicked. With the advent of the success …

AdWords

Snapchat proves its worth in branded filters

Over the last two years, Snapchat has evolved from a silly teenager app to a giant social media phenomenon.<p>Unless they’re on it themselves, many …

Taco Bell

How Instagram Stories Will Impact Your Marketing Strategy

On August 2, Instagram announced that it will be releasing Instagram Stories, a feature that allows users to take, edit, and share photos and videos …

Marketing
Facebook Ads

10 Free Marketing Tools Every Entrepreneur Should Know About

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every dollar.<p>While executing your core competency is a crucial factor to your business’ success, another important step is effectively marketing …

Infographics

5 Free Tools That Unlock the Power of Social Media

Social media monitoring can help you figure out what your customers are really thinking.<p>You know social media can be a great source of insight about what your customers and others think about you or your company, about what people are most interested in and worried about, and about new trends you …

Social Media Monitoring

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HTML

When and How to Update Your Social Media [Infographic]

Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a …

Social Media Marketing

Google's new Nexus smartphones may be priced way lower than last year

Google's Nexus line will take a turn back toward affordability with the launch of two new smartphones tomorrow. According to <i>Android Police</i>, LG's Nexus 5X will start at $379.99. That's likely to be the 16GB model, so expect the more reasonable 32GB configuration to be priced higher. Even so, it's a …

Mobile Technology