Ryan W.

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Facebook is reportedly going after the healthcare market. But why?

Advertisement<p>4 Comments<p>Credit: iStock / Thinkstock<p>Facebook is going the way of Google. Instead of resting on its social media laurels, it’s …

Apple talked HealthKit with insurance companies UnitedHealth and Humana

<i>Bloomberg</i>‘s Adam Satariano has an interesting profile out this morning regarding the usage of wearable fitness devices in work environments. The report says that some companies are offering devices, such as the FitBit, in order to track the fitness of its employees. With that information, companies …

Collective Health Wants To Replace The Health Insurance Industry With A Software Program

“Did you know you can actually negotiate and get a better deal at the doctor’s office if you offer to pay up front?” co-founder and CEO of Collective Health Ali Diab asks.<p>He’d broken his foot and had to go to the doctor for an MRI that would have cost him $3,700, with a $1,500 deductible. Instead …

What does the future hold for digital healthcare?

Everyone in the healthcare industry knows what challenges we face – an ageing population, more lifestyle-related ill health and growing constraints on budgets. In a nutshell, there is an increasing demand for services but fewer resources to deliver them.<p>Still a relatively new market, digital …

Beyond the Buzz: 10 Questions to Ask Before Setting Up Healthcare Social Media

Are you thinking of engaging with social media for your healthcare brand? Are you a health practitioner or marketer who has already started with …

Healthcare Business Intelligence (BI) Market worth $4.7 Billion by 2018

DALLAS, May 12, 2014 /PRNewswire via COMTEX/ -- DALLAS, May 12, 2014 /PRNewswire/ --<p>According to new market research report "<b>Healthcare Business</b> …

Oscar, The Startup That's Trying To Shake Up Healthcare, Just Raised $80 Million

Oscar officially launched in New York City in January of this year, after founders Kevin Nazemi, Joshua Kushner, and Mario Schlosser decided that they wanted to use technology to create a better, more consumer-friendly health insurance company.<p>The site is well-designed and easy to navigate, and …

Why Content Marketing is Key to Developing Patient Trust

A study conducted by Google and Complete, Inc. found that 77% of patients used search prior to booking an appointment, and 83% of them used the …

4 Reasons to Never Manage Your Pharma Sales Force Fulfillment In-House

Marketing and sales in the healthcare industry isn't easy. Here's 4 reasons why you shouldn’t manage your own pharmaceutical sales force fulfillment.

'Between Two Ferns' Helps Drive 40% More Visits to Healthcare.gov

Humor really is the best medicine, at least for an ailing healthcare website.<p>Traffic to Healthcare.gov was 40% higher on Tuesday than the day prior, …

Activity trackers like Fitbit bring big data to US healthcare

Dr. Eric Topol, a cardiologist at the Scripps Clinic in San Diego, knows when his patients' hearts are racing or their blood pressure is on the rise, …

Here's The Real Reason People Hate Their Individual Market Health Insurance

At the top of this morning's Wonkbook, Ezra Klein says President Obama "shouldn't apologize for blowing up the individual market." Ezra's right that the individual market for health insurance is a basket case. It does such a bad job of serving consumers' needs that fewer than 25% of Americans who …

Be the Company Customers Can’t Live Without

Imagine you’re the CEO of a startup offering a technology solution when the economy plunges into the worst downturn since the Great Depression. Up to then, you’ve delivered impressive results; your product has reached $22 million in revenues in four years on the market and your solution is …

So You Found An Exchange Plan. But Can You Find A Provider?

Consumers shopping for coverage on the new health insurance exchanges have been focused on the lowest-cost options. But some shoppers are trying to determine which plans offer the widest array of doctors and hospitals — and are finding that can be trickier than it sounds.<p>John Batteiger applied for …

Finding Opportunities In Healthcare's Retail Revolution

Share Email<p>By Pete Rizzo (@pete_rizzo_)<p>Seventy percent of the roughly $2.7 trillion in annual healthcare spending in the U.S. can be directly …

Rethinking Medical Marketing: Top Tips for Meeting Web Demand

What was “good enough” in 2010 isn’t going to cut it in today’s healthcare industry. Marketing your medical practice is a top-down priority for …

Medical Marketing

GlaxoSmithKline looks to boost healthcare sales with shopper insight facility

en_GB<p>article<p>GlaxoSmithKline is looking to grow sales of its consumer healthcare brands such as Beechams, Sensodyne and Niquitin by opening an …

Selling

Health insurance sales hit the mall -- and Web

Health insurers are opening stores alongside department stores, other typical mall tenants.<p><i>This story was originally published Sept. 12, 2013.</i><p>Theresa Pugh stopped at a store near Lord & Taylor after eating at the restaurant a few doors down.<p>She picked herself up a supplemental Medicare plan from …

Your doctor is going digital: What the rise of medtech means for you

Advertisement<p>13 Comments<p>Five years into the future, doctors will be empowered with a wide array of exponential technologies and will become the most …

23: Number of Useful Internet Marketing Stats in This Healthcare Post

Home » Blog » Internet Marketing » 23: Number of Useful Internet Marketing Stats in This Healthcare Post<p>On any given day—everyday, actually—you and I …

Big Data: Striking Similarities for Healthcare and Marketing

In the process of preparing for a Google conference on Healthcare in which I'll be involved, I came across a report from our firm from earlier this …

Hospital Marketing Blog | Smith & Jones

Hospitals

Next IT Launches Alme For Healthcare, A Virtual Assistant For Chronic Disease Management

Next IT has been working on building natural language processing and artificial intelligence based virtual assistant systems for enterprise customers for years. Its tools are currently being used by major airlines and insurance companies to provide answers to their customers with voice and …

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Employment

Oscar, The New York Health Startup Looking To Revolutionize Insurance, Launches

Oscar, the New York-based startup from Thrive Capital’s Josh Kushner, has finally launched. Their debut comes as the U.S. government unveils new health insurance exchanges where consumers can pick and choose plans.<p>The startup, backed with $40 million in funding, is an insurer itself and is looking …

In The Wake Of Obamacare, A Tsunami of Health Care Marketing

Insiders are seeing an explosion of direct-to-consumer marketing as a consequence of the Affordable Care Act.<p>The Affordable Care Act is starting a lot of conversations. There are almost 48 million uninsured Americans who are newly-eligible for coverage. Simply educating people about their new …