Rute Costa

122 Flips | 11 Magazines | 15 Likes | 30 Following | 13 Followers | @rutecosta | Keep up with Rute Costa on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rute Costa”

Design Thinking: Your Next Competitive Advantage

There’s a change in business leadership that’s transforming the way we solve problems…and that shift revolves around design thinking. Design affects much more than appearances and can help develop innovative solutions for just about any problem. Paola Antonelli, said it best: “Design is not style. …

Design

Complex backlog items and estimates

Estimates or no estimates? Forecasting or prediction? Relative sizes or days?<p>⚠️️ <i>This approach works fine if you have semi-articulated user needs. For</i> …

Project Management

The Designer Who Changed Airbnb's Entire Strategy

At the end of 2011, Airbnb was entering hyper-growth with 13 international offices and over a million nights booked in 182 countries. But instead of popping champagne, Airbnb’s leadership enlisted Rebecca Sinclair, Head of User Experience Research and Design, to lead a nights-and-weekends …

Product Management

Guess and Alibaba launch FashionAI concept store in Hong Kong

GUESS has collaborated with Alibaba Group to bring artificial intelligence to the fashion world. The FashionAI concept store, embodying the …

Alibaba Group

How China is leading the way in integration, innovation

With the global market developing at a breakneck pace, the boundaries of digital advertising are being pushed, pulled and restructured on a seemingly …

Innovation

My “Product Management” Reading List — 2017

An evolving collection of books, articles, and talks I’ve found useful this year<p>How can I read more and gain more actionable knowledge?<p>As I looked …

Product Management

WTF is Product/Market Fit?

Product/market is less intuitive than it should be. When founders ask me whether they’re ready to start a growth team, I often spend the first …

Product Management

Invisible asymptotes

"It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do …

Social Media

Mission teams can double your company’s productivity

“Mission teams make success predictable and repeatable”<p>In 2016, Azimo faced a problem common to technology businesses old and new: no matter how hard …

Sustaining Growth with the Three Horizons Model for Innovation

In 2000, Consultants from McKinsey & Company, Inc proposed a portfolio management approach known as the Three Horizons. Each horizon describes the …

1 year into NPS: the good, the bad, the ugly of getting our users’ feedback

Do you want to have the most positive impact on our users and customers? Understand why some of them are leaving and never coming back? What follows …

Zara’s intelligent use of search data is transforming it’s online store and putting the customer back at the centre

Zara.com opened its doors to a selection of media titles earlier this year for the first time ever, and the resulting articles generated a lot of …

Opinion: China Has Blazed a Trail for Trust in E-commerce

In 2017, China’s e-commerce sales passed the $one trillion mark. China’s e-commerce market grew 2,000 percent from 2009 to 2016, surpassing …

Just over six months after it began courting contemporary luxury fashion brands, Stitch Fix is expanding upon its high-end category by investing more …

5 Brands That Reveal The Future Of Luxury Online

Online is the next frontier for luxury brands. It’s where luxury brands can find their next path to growth, but for a variety of reasons they have been notoriously slow to follow it. As an industry steeped in heritage and tradition, change doesn’t come naturally to it, but in today’s dynamically …

A Summary of Udacity A/B Testing Course

First, <b>why do we do A/B tests</b>?<p>The answer is testing takes the guesswork out of website optimization and enables data-informed decisions that shift …

From imitation to innovation: How China became a tech superpower

In late October 2017, when I went to visit Kai-Fu Lee, China’s premiere artificial intelligence (AI)-focused venture capitalist, I entered his office …

What Chinese Consumers Want: Western Companies doing business in China need to ask the right questions.

Now that the market has grown and matured, expanding into China requires a deeper appreciation for the impact cultural tradition can have on consumer …

China Now Has the Most Valuable AI Startup in the World

SenseTime Group Ltd. has raised $600 million from Alibaba Group Holding Ltd. and other investors at a valuation of more than $3 billion, becoming the …

A machine learning model to understand fashion search queries

Our mission at Lyst is to help people find fashion that they want to buy. One of the main tools that we offer our users to browse our huge inventory …

How to Use Machine Learning to Accelerate AB Testing

Best of Both Worlds, Part 2: Double Selection & Double ML for Covariate Selection<p><i>This post was co-authored with</i> <i>Emily Glassberg Sands</i> <i>and is Part 2 of</i> …

5 Tricks When AB Testing Is Off The Table

<i>An applied introduction to causal inference in tech</i><p><i>This article was co-authored with</i> <i>Duncan Gilchrist</i><i>. Sample code, along with basic simulation</i> …

Multivariate vs. A/B Testing: Incremental vs. Radical Changes

<b>Summary:</b> Radical redesigns are best tested using an A/B experiment, while multivariate tests indicate how various UI elements interact with each …

Fixated On Amazon? Focus On Alibaba And JD.com Instead

As the world turns its attention to the trade dispute between the U.S. and China, we’re starting to understand the potential power of the digitally-driven economy that China is building. The country has a vision of dominating emerging technologies such as Artificial Intelligence and robotics. As my …

Avoid roadmapping pitfalls by focusing on problems, not solutions

Thematic roadmapping, in practice<p>The daily struggle for product managers is answering one single question posed by executives, PR, marketing, sales, …

Product Management

Chinese Consumer’s Online Journey from Discovery to Purchase

China

Farfetch CEO José Neves on the Chinese Partners Catapulting Them Ahead

With the Chinese market growing at an unprecedented rate in recent decades, global brands have quickly realized the importance of developing a …