Rusty Watkins

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Best Practices When Creating Display Ads

So you’ve decided to expand your paid search account to include the display network and display ads because they’re cost-effective, easily measured, …

Marketing

How to Get Started With Google Analytics

If you own a business, chances are you've heard of Google Analytics. Maybe you even know a thing or two about it. That's because Google Analytics holds the key to your entire digital marketing strategy. From gauging website efficacy to unlocking demographical information about your customers, the …

13 inexpensive online classes that can help you land a job

Now, I'll be honest and say that I'm old-fashioned, which is why I prefer using Post-its instead of Apple Calendars, holding a physical book rather than reading with a Kindle, or talking in person rather than through social media.<p>But like everyone else, I've had to adapt to life's changes — and …

Why Facebook And Google Analytics Conversions Don’t Add Up

In this post, I will break down how Facebook and Google Analytics report conversions and tips for how to close the gap.<br>Read more at PPCHero.com

Here’s Why AOL Is Poised to Take On Facebook and Google

What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology …

Advertising

Google launches all-out assault on mobile advertising, cross-device conversion, and in-store ROI

Just weeks after the much-hyped “mobilegeddon” search engine shift designed to promote mobile-friendly websites, Google launched an all-out assault on the mobile advertising ecosystem today.<p>The provider of the now-venerable AdWords self-serve advertising platform announced new interactive ad …

The top 14 skills in the red hot market for marketing jobs

Has the market for marketers heated up?<p>Short answer: Yes.<p>Slightly longer answer: Yes, absolutely!<p>For a more complete answer, read on …<p>We all know that the marketing industry is changing quickly — so quickly that most organizations are having a hard time keeping up. So it’s no surprise that …

Google’s Mobile Update Has Websites Worried About Search Rankings on Phones

Google is about to release an algorithm update that could affect mobile traffic, the new lifeblood of the Internet for many websites. The tweaks to …

SEO

Upgrade Your Brain: Resources for Coding Beginners

<i>Adam Benzion is the founder of Entirely—a Seattle startup focused on social innovation, keen on connecting more people in more places to create special things together.</i><p><i>“Everybody in this country should learn to program a computer, because it teaches you how to think.”— Steve Jobs</i><p>Anyone who’s paying …