Russ Stanton

22 Flips | 2 Magazines | @russellstanton | Keep up with Russ Stanton on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Russ Stanton”

More Than Half Of Us Have Smartphones, Giving Apple And Google Much To Smile About

Two separate surveys confirmed that smartphone penetration has not only passed half of all mobile subscribers, but has gone well beyond 50% of <i>all adult Americans</i> for the first time. The Pew Research Center places the figure at 56%, up from just 35% two years ago while noting the number of adults …

Now Trending: Trending Data

Despite its appeal, many marketers struggle to unlock the value and potential of big data, given how unwieldy and complex it can be. Recently, …

Advertising Industry

Class Action Suit Filed To Stop Publicis Omnicom Merger

Is it really a merger of equals? That’s a question that has dominated industry chatter about the proposed Publicis Omnicom merger since it was …

Advertising Industry

Unlockable 'Unlocks' Old T/V Ad Model

Perhaps the greatest challenge in the ad-supported T/V (Television/video) sector is one of its own making: the runaway proliferation of T/V ad …

Advertising Industry

Three Prerequisites To Successful Cross-Channel Optimization

I have a friend who started taking a night class several months ago. When I ran into her recently, I asked how the class was going, and she told me …

Advertising Industry

Publicis to Combine With Omnicom to Create Top Advertiser

Publicis Groupe SA and Omnicom Group Inc. agreed to merge in an all-stock transaction to create the world’s largest advertising company with $23 …

Publicis, Omnicom Merger Is Recipe For Disaster

Omnicom and Publicis merged to create the largest holding company in advertising, surpassing WPP.<p>The trends driving the deal are:<p>- Increased …

Advertising

The Real Story Behind Publicom

WHY?<p>I mean really, what is the real deal here? You know it’s not in the press release or the interviews the executives are doing. The truth won't …

Advertising Industry

Publicis Omnicom Deal Expected To Spark New Wave Of Consolidation On Madison Avenue

If the rationale given by John Wren and Maurice Levy for the merger of Omnicom and Publicis into the ad industry’s new dominant player is genuine, …

AdTech

Interpublic, What Do You Bid?

Less than 24 hours after Publicis and Omnicom officially confirmed their merger, Interpublic is already in play. At least in the minds of investors. …

Advertising Industry

Logic+Emotion

From a media perspective—marketers like to align strategies and tactics along the lines of how things are done at scale. The popular framework goes …

Week 2: Media convergence

This week’s readings provide an overview of the many kinds of “media convergence” occurring with new/emergent/digital media. The Jenkins and Boler …

Showtime's 'Ray Donovan' Takes Over NYT App

Showtime is taking over <i>The New York Times</i>, or at least its digital ad inventory, to promote its forthcoming series, “Ray Donovan,” set to debut July …

Advertising Industry

Our Sixth Sense (AKA: Tech)

When it comes right down to it, ad technology is not only providing publishers and advertisers with better tools, but it's making user experiences …

Advertising Industry

Online TV Shows Go From Nice-To-Have To Expect-To-See, Social Sharing Becoming A Must

The availability of TV programming online has gone from being a nice-to-have to an expect-to-see option in the minds of most Americans, raising major …

Smart TV