Rudi Leung

35 Flips | 9 Magazines | 13 Likes | 10 Following | 28 Followers | @rudileung | Keep up with Rudi Leung on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rudi Leung”

9 Luxury Fashion Brands That Understand the Value of Instagram

217<p>SHARES<p>When it comes to luxury goods, a picture is worth a thousand words (of mouth). Fashion is all about the visual aesthetic and design, so …

What's Really the Difference Between Facebook Pages, Groups and Profiles?

With several overlapping features, Facebook's Pages, groups and profiles leave many users confused.<p>Together, these three functions help us stay …

Nescafe Coffee Machine Campaign Writes Fans Names in Coffeegraphy

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Every Social Media Measurement Metric You Should Know

Providing excellent customer service is one of the top priorities of a successful business. Companies like Zappos have famously built their entire strategy on striving to give customers an amazing experience. It was this single-minded focus that led Zappos to be one of the first retailers to use …

Why Facebook Hates And Fights Fake Likes

Facebook is launching a campaign to rid its service of fake, or “low-quality” likes. There are spammy businesses out there that prey on Facebook page admins with offers to get them thousands of likes to their pages. In a blog post, Facebook site integrity engineer Matt Jones wrote that “The …

What to Pack for Your Next Big Trip

PSFK picks our favorite examples of the best gadgets to pack for your next travel plan<p>As part of our Future of Travel report, PSFK has been exploring …

Jeff Fromm: Millennials Are Rewriting the Future of Travel

Why the most successful travel brands of tomorrow will embrace new trends and creative interactive experiences for the young generation<p>It is no …

7 Techniques for Turning Ordinary Subjects into Interesting Photos

There are times when it seems like the objects around you will not allow you to capture an interesting photo. In these situations, there are some …

Landscape Photography

Viral Marketing Secrets 🔥🔥🔥🔥 on Flipboard

By More Content Ideas ✅ Via Robin Yearsley | The Science & Secrets of Making Your Videos, Blog , Web & Social Media Content - Go Viral. Get MORE …

4 Ways Your Mobile Marketing Needs To Change This Year

Google’s search technology is changing the way customers get information, and online marketers need to keep up.<p>With the launch of Hummingbird, Google’s new search algorithm, In 2013, the company proved beyond a shadow of a doubt that it hasn’t forgotten the all-important base of it’s business–its …

What You’re Worth to Facebook

Recently, people started observing that Facebook might be losing its youthful edge: there had been surveys, analysts’ reports, and even a disclosure from the company which suggested that young people wanted to spend their time elsewhere. When I first heard this, I reacted with a weird …

Why People Don’t Buy Products–They Buy Better Versions Of Themselves

Examining some of the best–and most human–marketing strategies and products, that make you think about, well, you.<p>There is the famous story about Steve Jobs when he invented the iPod and everyone in the news and the rest of the tech industry scratched their head a little. MP3 players had been …

Write Your Brand’s Obituary

What would happen if your company ceased to exist?<p>Would journalists write headlines heralding your past achievements, or would their stories simply add you to a list of bygones? Would analysts express disappointment or would they point to indicators that made your death predictable? Would employees …

When Marketing Is Strategy

It’s no secret that in many industries today, upstream activities—such as sourcing, production, and logistics—are being commoditized or outsourced, while downstream activities aimed at reducing customers’ costs and risks are emerging as the drivers of value creation and sources of competitive …

What’s the Endgame for Social Media?

Social media has come a long way. When my co-founder Steve and I originally pitched Hearsay Social to venture capital firms in Silicon Valley in 2009, many passed because they thought Facebook, Twitter, and LinkedIn were passing fads headed for the same fate as MySpace and Friendster. Today, 77% of …

Social media is not a zero-sum game and Facebook isn’t going anywhere so get used to it

This has been a particularly rich year for internet hoaxes, but no less rich for the hoax’s less malicious but equally damaging cousin: the inaccurate report that goes viral on social media before the accurate version has a chance to catch up. And so it’s apt that this year’s last “oh, that’s not …

Social Media

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5 Profound Insights On Success From A Wharton Prof Devoted To Understanding It

When Wharton Business School professor Richard Shell was faced with a life-threatening illness, he was forced to think about the big picture. What was success to him? Since then, Shell has dedicated his life to helping folks find true meaning in their own lives and work.<p>If one advances confidently …

Henry David Thoreau

96-Year-Old Man's Love Song to His Late Wife Tops iTunes Charts

Earlier this summer, Illinois-based music recording studio Green Shoe Studio launched a singer-songwriter contest open to the public in the hopes of getting to know local talent, but they had no idea that 96-year-old Peoria resident Fred Stobaugh would enter with a heartwarming song dedicated to …

Does Your Company Need an Instagram Storefront?

As the internet continues to make it easier to connect with potential customers, some entrepreneurs have decided that Instagram isn’t just for “selfies,” but for marketing. Blogger Jason Kottke reported last month on Kuwait’s “booming Instagram economy,” where anyone with an Instagram account is …

Do You Need a Résumé in the LinkedIn Era?

Now that LinkedIn has become the standard place to present your professional history and credentials — not to mention the fastest way to check somebody else’s — the humble résumé has lost its once-hallowed position as the canonical version of your professional identity. Your LinkedIn profile should …

How Your Brand Can Flirt on Vine

The look is always the same: A seasoned marketer is cajoled into watching their first Vine video. Six seconds pass and it’s over. The marketer gazes quizzically at the smiling young person that brought the video to his attention.<p>“That’s it?”<p>Like any emerging platform, Vine (the short-form video app …

If You Want to Raise Prices, Tell a Better Story

Ask a CEO if they want to spend a pile of money on an analysis of their company’s story, and they’ll probably throw you out of their office. But if you tell them that you have a powerful insight that can help them raise the prices on all of their products, they might ask you over to their house for …

Marketing, With A Side Of Truth: The Secret McDonald’s Recipe For Canadian Success

Do you ever wonder what’s inside a Big Mac, or why they look so good in the commercials? In Canada, McDonald’s will tell you, and their honesty is doing wonders for their image–and bottom line.<p>“When you say 100% beef, do you mean the whole cow: the organs, snout, brain, kidneys, etc. or just the …

YouTube Founders Have Made a Chinese Clone of Vine – And It’s Really Good

YouTube founders Chad Hurley and Steve Chen are no stranger to the Chinese market having launched a localized version of social bookmarking site …

Marketers, Let Your Egos Go

What if your ideas didn’t matter?<p>For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn’t amount to a hill of beans in terms of the brand’s actual advertising performance? What if everything you have …

How to Tell a Story with Data

An excellent visualization, according to Edward Tufte, expresses “complex ideas communicated with clarity, precision and efficiency.” I would add that an excellent visualization also tells a story through the graphical depiction of statistical information. As I discussed in an earlier post, …

9 Ways to Become a Better Facebook Community Manager

Shares 5K<p>Would you like to have a thriving Facebook community?<p>Are you looking for tips to improve your community?<p>In this article I’ll share <b>9 tips to</b> …

How Sales Reps Can Succeed in the Social Era

Social media is clearly a disruptive force for business. Although many companies started with social media monitoring and customer service, it’s exciting now to see a growing number go beyond the reactive and harness Facebook, LinkedIn, and Twitter for sales and customer engagement and service.<p>In …