Ryan Schneider

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YouTube Adds Paid Channel Subscriptions

YouTube will let you pay to subscribe to channels with a new pilot program that includes a limited number of channel partners for now. The company …

The Smart TV Is Dead. Long Live The Second Screen

People want their television to work like a TV. Sending tweets on Twitter, posting photos on Facebook and browsing the Web are best left to smartphones and tablets. Indeed, more than 40% of U.S. households with Internet-enabled TVs haven’t even bothered to hook them up to the Web, according to …

Content Marketing News & Analysis - The Content Strategist

The Storytelling Edge: Become a Better Marketer With Our Amazon #1 New Release<p>Consumers don't just want great products—they want to see that …

Reports: Facebook Is Buying Social Mapping/Traffic App Waze For Up To $1B To Court Mobile Users

Facebook appears to be close to making another billion-dollar acquisition to once again ramp up its mobile efforts: according to three reports in the Israeli press at Calcalist and sister publication Ynet and The Marker (all in Hebrew), Facebook has approached Waze, the social mapping and traffic …

The 3 Building Blocks to Content Marketing Strategy

OpenView Labs<p>I average about three speeches a week revolving around the topic of content marketing. At every one of those events I ask, “<i>How many of</i> …

Corporate Storytelling: Cross the Paid, Earned, and Owned Divide

Paid, earned, and owned media. The phrase may be a marketing workhorse, but with the explosion of digital channels and new technologies, “paid, …

46% of Searchers Now Use Mobile Exclusively to Research [Study]

Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. This, according to findings in the …

Mobile

5 Ways You May Be Stuck In the “Good Ol’ Days” of SEO

As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year’s …

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