rpmenon

32 Flips | 1 Magazine | 2 Following | @rpmenon | Keep up with rpmenon on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “rpmenon”

7 strategies Coca-Cola used to become one of the world's most recognizable brands

Now people in more than 200 countries drink 1.9 billion servings every day, according to The Coca-Cola Company.<p>Having a product people enjoy is far from the only thing needed to become one of the world's most valuable companies. Coca-Cola used seven key design and marketing strategies, which made …

The Purpose Of A Brand Framework

Think about NASA. When I say NASA you might think exploration, innovation, ingenuity. NASA means something. It’s not just what NASA does that provides associations—it’s what NASA stands for, what it means. It meant something when we put a man on the moon. It meant something for people who had no …

Customer Experience

Content Marketing Case Study: How Fisher Tank Increases Sales Opportunities by $3.4 Million Using Content Marketing

Are you looking for more ways to increase your traffic and generate leads and sales this year?<p>Or —<p>Are you thinking of incorporating content marketing …

Marketing

To Reduce Stress, Embrace Your Inner Type-B

Overtly, most of us say we dislike stress. But often we unconsciously hold on to it, thinking: <i>This is the way real leaders act</i>.<p>Stress and I have had a long, complicated relationship. Early in my career, it often felt like my naturally lower-stress, quiet management style was an impediment to …

Leadership

How a cheap Indian whiskey beat Smirnoff to become the world’s largest spirits brand

Kishore Chhabria sold enough whiskey in 2014 to fill up at least 100 Olympic-sized swimming pools—and there would still be a few pegs to spare.<p>To be exact, the 59-year-old portly and bespectacled millionaire sold 255 million litres of his Officer’s Choice whiskey last year, according to a report by …

India

6 common traits of successful marketers

Buffer, a social media management tool used content marketing to get more to than 10,000 users. As surveys point out that the budget kept aside for …

Marketing

How to Leverage Content Marketing for Lead Nurturing | SEJ

Most people think a successful content marketing strategy is one that collects a lot of leads. While that might be the case, if you can create a …

Marketing

Nike Marketing Strategy – How Nike Does it

Total Shares 1.3K<p><b>How Nike is always ahead of its competitors?</b><p>Since its beginnings in 1964, Nike (originally Blue Ribbon Sports) has become one of the …

Winning Lessons From Nike, Patagonia And Other Marketing Hall Of Famers

How would you like to learn everything you need to know about being a successful marketer in one short, entertaining session? That’s kind of what happened the other evening for those lucky enough to have been in the audience at the 2015 Marketing Hall of Fame induction ceremony. The four new …

Social Media Now Drives 31% Of All Referral Traffic

According to a report released this week by content marketing hub Shareaholic, social media is now the #1 driver of all website referral traffic. As of December 2014, 31.24% of all referral traffic was from social media; compare this to the 22.71% from the same period in the previous year.<p>While …

Social Media

Social Media Marketing: How to optimize the customer experience to benefit from word-of-mouth advertising

Do you know the problem with the customer experience? It doesn’t have a media sales rep.<p>So no one is taking you out to a nice lunch, plying you with …

Nine low-cost marketing ideas for your small business

On a tight budget to promote your business?<br>Here are some creative, low-cost marketing ideas that won’t break the bank.First, get some basics …

How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales

Columnist Neil Patel reminds us it's not the search query itself, but the intent behind it that is important to divine, if we marketers are to …

6 Ways To Supercharge Your Search Engine Rankings In 2015

As we approach new digital marketing campaigns for 2015, let’s review the best practices as defined by the leading search engines to help your local business rank within the search results.<p>There are many different localized organic factors which effect ranking, they can be broken down into the …

When Traditional Marketing Meets Digital Marketing

Remember when Harry met Sally? Or when the Wolfman met Dracula? Or was it the other way around? Regardless, whenever two entities – who are seemingly different yet alike meet, the results can be interesting, to say the least.<p>In the former’s case, it ended in wedded bliss, although I’m not sure if …

Marketing

Two Interesting Canadian Dollar and Oil Chart Patterns Worth Watching

I’m a big fan of chart patterns. Not only do I find them fascinating and visually appealing, but they can also be quite profitable as well. One of my favorite and most reliable chart patterns is the <i>pennant pattern</i>. Pennant patterns appear as small triangles that occur after a sharp directional …

5 Metrics Every Marketer Should be Watching

You can always rely on Einstein to give good quote. One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts can be counted, and not everything that can be counted counts.”<p>The internet has given marketers many things, one …

Get the Boss to Buy In

An engineering manager at an energy company—we’ll call him John Healy—wanted to sell his boss on a safer and cheaper gas-scrubbing technology. This might have been an easy task if his boss, the general manager, hadn’t selected the existing system just a year before. Instead it was, in Healy’s …

Management

Don't get emotional

Keep in mind that the performance review is a subjective exercise. Your boss' personality and neuroses play a role. As much as possible, stay emotionally detached.

The Right Way to Answer “What’s Your Greatest Weakness?”

Thomas Jefferson once said that “honesty is the first chapter in the book of wisdom”. Though truth-telling abounds in grade school platitudes, it seems scarcer the older we get. But this decline in honesty — let’s call it <i>dishonesty</i> — isn’t necessarily innate. Dishonesty can be taught. In my …

How to Motivate Your Content Marketing Team

3 min read<p>This story originally appeared on Salesforce<p>Smart marketers know that content marketing metrics can be used to optimize future strategy. But, these same metrics can also be used to reward and incentivize individual contributors. Incentivizing a content marketing team — similar to how many …

Marketing

Email templates for 27 of your toughest work tasks

Communication is hard work. A 2012 survey by McKinsey found that highly skilled desk workers spent an average of 28% of their work weeks dealing with …

New Survey: 70% Say Presentation Skills Are Critical For Career Success

Seventy percent of employed Americans who give presentations agree that presentation skills are critical to their success at work, according to a new Prezi survey. My first reaction? The other 30% don’t know it yet.<p>Prezi, the cloud-based presentation platform company, collaborated with Harris to …

Five Reasons Why Millennials Love Listicles

<i>A guest post by Stephanie Denning, who writes about leadership issues from a Millennial perspective.</i><p>Just kidding. This isn’t a listicle. But let’s be honest. As much as we hate to admit it, we do love listicles. Listicles are criticized for being low-brow, badly written and uninformative. And yet …

How One Billionaire's Bet On LyondellBasell Turned Into The Greatest Deal In Wall St. History

<i>Billionaire financier Len Blavatnik’s bet on LyondellBasell has netted him a personal profit of nearly $8 billion. He says there’s more to come.</i><p>Last November Apollo Global Management, the powerful buyout shop run by billionaires Leon Black, Marc Rowan and Joshua Harris, finished cashing out of …

5 Important Steps To Getting Your Business Case Approved

So you want to get things done, implement new ideas, expand your department, develop a product, launch a campaign, hire a new resource, or get new equipment or systems?<p>Approval for the costs or resources is the only thing standing in your way, but you are competing with other departments and other …