Rozanne

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Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

How Facebook Is Replacing Ad Agencies With Robots

We're all used to seeing ads all over Facebook, inside our news feed and down the right-hand side of the page. Facebook is working furiously to find more ways to make ads work better inside its ecosystem.<p><b>Many of those ads, however, are untouched by ad agency art directors or "creative" staffers of</b> …

High Heels

ANA Survey: Fewer Marketers Plan to Cut Agency Pay in 2013

While the majority of marketers -- 82% -- are pushing for cost savings and streamlining marketing budgets, they aren't doing it at the expense of …

Advertising

Has Facebook Lost Faith in Social Ads?

Has Facebook lost faith in the potential of social ads and its mantra of "word-of-mouth marketing at scale"?<p>The company once publicly eschewed …

AdTech

23 Hilariously Unfortunate Ad Placements

No matter how well-intentioned an ad is, its message can be totally foiled based on its placement.<p>We've already shown you the worst online ad placements ever— which includes ads for the "Dead Like Me" DVD set next to obituaries on NYTimes.com — but here are 23 of the most unintentionally hilarious …

How do you integrate public relations and marketing efforts? | Beyond PR: Asia

There are new product launches every day in all parts of the world. If you’re in charge of a global product launch, how do you make sure you reach …