Roy Simangunsong

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Ad of the Day: Johnson & Johnson is "For all you love" in new image campaign from TBWA. http://adweek.it/ZXFzkK

Tech News & Analysis - Wall Street Journal

Dow Jones, a News Corp company<p>News Corp is a network of leading companies in the worlds of diversified media, news, education, and information …

Great Advertising Is Both Local and Global

With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. In 2008, Fiat used Richard Gere as a spokesman in an Italian ad campaign. Though the ad never aired in China, the use of Gere, …

Change Management Is Bigger Than Leadership

If an organization needs to undergo significant change, that’s a leadership issue, right? Old dogs will learn new tricks when the lead dog — or ape, or penguin, depending on the management fable of the moment — shows them off. Leaders need to craft compelling elevator speeches, relentlessly deliver …

The honest ad your cable company will never make

I'd like to help you work out your frustrations today.<p>There again, you have so many -- at least judging by the comments section here -- that I don't really have enough time.<p>Instead, then, here's an ad -- thank you, Techdirt, for exposing it to me -- that will help you be at one with your feelings …