Roy Simangunsong

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Ad of the Day: Johnson & Johnson is "For all you love" in new image campaign from TBWA. http://adweek.it/ZXFzkK

Former Yahoo Exec Rich Riley Is New Shazam CEO: “For Next Stage of Growth and IPO”

Shazam, the music discovery mobile app that is now calling itself a “media engagement” company, said it had hired former top Yahoo exec Rich Riley as …

Great Advertising Is Both Local and Global

With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. In 2008, Fiat used Richard Gere as a spokesman in an Italian ad campaign. Though the ad never aired in China, the use of Gere, …

Change Management Is Bigger Than Leadership

If an organization needs to undergo significant change, that’s a leadership issue, right? Old dogs will learn new tricks when the lead dog — or ape, or penguin, depending on the management fable of the moment — shows them off. Leaders need to craft compelling elevator speeches, relentlessly deliver …

The honest ad your cable company will never make

Here's a satirical "ad" that aims to expose some of the inner thinking of your local cable company. Tagline: You won't like it and there's no other option.<p>I'd like to help you work out your frustrations today.<p>There again, you have so many -- at least judging by the comments section here -- that I …