Roy

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Many teas contain enough lead to be dangerous for pregnant and nursing women: new Canadian study

It is often marketed as a naturally healthy food, with solid science behind some of those claims, but many teas also contain enough lead to actually …

Divorce Study Shows That Unreasonable Behavior Ends More Marriages Than Infidelity

Infidelity is to blame for fewer divorces today than it was in the past, according to new research by Co-operative Legal Services, a U.K.-based company.<p>The researchers looked at over 5 million U.K. divorce cases beginning in the 1970s and found that people today are half as likely to list cheating …

Divorce

6 Tips to Grow Your Twitter Followers

Twitter has been my number one social media platform for quite a long time. That was actually the first social network I embraced after I started my …

Infographics

The Power of Purple Pricing

Any business trying to sell its products profitably must have some idea of what sales and hence revenue would be at different prices. Suppose we double our prices. Sales will fall, but will margins go up so much that it is worth it? Suppose we halve our prices. Margins will fall, but will sales go …

Two Terms Marketers Need for Today’s Media Landscape

We knew that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn’t look any farther than this one staggering statistic to understand the scale of change: Google’s advertising revenue is larger than that of …

Surprise Is Still the Most Powerful Marketing Tool

Life has never been more predictable.<p>Yelp provides an early-warning system for dining out, by helping us avoid bad restaurants and alerting us to must-try items at good ones. Facebook lets us investigate a potential romantic interest before the first date. Turn-by-turn instructions from Google Maps …

The Unexpected Antidote to Procrastination

A recent early morning hike in Malibu, California, led me to a beach, where I sat on a rock and watched surfers. I marveled at these courageous men and women who woke before dawn, endured freezing water, paddled through barreling waves, and even risked shark attacks, all for the sake of, maybe, …