Rox Garcia

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Today marks the start of a huge event that affects the entire digital advertising industry

More than 90% of rich media ads (ads that are animated, or change when a user's mouse pointer passes over them) on desktop use Flash, according to Sizmek, meaning if the ad industry hasn't chosen to take action, the majority of ads served to Chrome users won't work properly.<p>And with more than one …

For Brands, 2015 Is Shaping Up to Be the Year of Positivity

Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's …

From Consumers Into Prosumers.

Yesterday I was invited to read an advanced copy of a friend's new marketing book on the unique needs and values of millennial parents. Though chock-full of pragmatic observations and inspiring brand examples, I was most excited to see Jeff Fromm celebrate the shift from "con"sumer to "pro"sumer.<p>We …

7 Predictions on Mobile Marketing Trends in 2015 You Need To Know

The notion that the current year is ‘the year of mobile’ is becoming very real.<p>Predictions on how we will interact with our mobile devices and how …

6 trends redefining the way we watch television

A decade ago, families huddled around the living room TV in eager anticipation of their favorite shows. They'd been waiting <i>weeks</i> to catch up with …

10 Consumer Trends and Implications for Marketing Practice in 2015

As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing …

Line Launches $42M Fund To Turn Its Messaging App Into A Lifestyle Platform

Messaging app Line, which aspires to be more than just a communication tool, announced today that it will launch an investment fund to grow its network of services. Called LINE Life Global Gateway, it is worth about 5 billion yen (or $42 million). LINE Corp, the messaging app’s owner, will use it …

4 New Changes to the Biggest Social Networks (and Why You Should Care)

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What’s the difference between paid, owned and earned media?

<b>A refresher for anyone who has heard this phrase and either forgot the difference between them or who never knew the difference in the first …

The Publishing Industry’s iTunes Moment

Platforms are eating our business, and we’re letting it happen<p><b>Editor’s Note:</b> <i>All opinions in this post are my own, and do not reflect the views of my</i> …

How Visual Content Amplifies Social Media |Social Media Coach

Did you know that 65% of people are visual learners?<p>Do you know that our brain processes visuals 60,000 times faster than text?<p>From a <b>social media</b> …

Programmatic ad-buying is finally coming to television

The pace of change in the U.S. television business is notoriously glacial. There’s truth to the adage that buyers and sellers of the $75 billion …

The Ad Agency For Apple, Pepsi and McDonald's Is Advising Clients To Slash Millions From Their TV Budgets

The move is an admission that traditional TV budgets are under direct attack from online sources. Previously, the ad business's official line was online video would grow alongside traditional TV. Now it seems that digital video is eating TV's lunch.<p>In an interview with the Wall Street Journal, …

The Owner Of Oreos Just Signed A Huge Deal With Google That Will Terrify TV Broadcasters

Mondelez, which owns brands like Oreo, Cadbury, and Trident, would not reveal the exact size of the multiyear global agreement, but a spokeswoman confirmed it was the company's biggest digital media deal ever.<p>That means it outstrips the size of the then-major (and perhaps still pretty major) global …

10 Things You Need To Know In Advertising Today

2. <b>YuMe stocks are tanking after the video advertising platform reported big second quarter losses, growing from $1.1 million to $2.6 million.</b><p>3. <b>AT&T ran a survey on Twitter to determine the efficacy of its anti-texting and driving campaign, "It Can Wait."</b> The campaign has generated millions of …

Dad Films His Daughter Growing Up Over 14 Years in 4 Minutes

In a gorgeous display of fatherly love, Frans Hofmeester started filming his baby girl Lotte in the autumn 1999 and continued for a full 14 …

Apple closes the gap on Samsung’s advertising budget

The US smartphone market is a big competitive business, to keep yourself ahead of the pack you have to spend big bucks on making sure that consumers know about your products. Samsung is still the biggest spender on advertising in the US, but it’s rival, Apple, is quickly closing the gap.<p>Research …

How To Market A Boring Business: PR, Advertising And Marketing Strategies For Regular, Button-Down Brands

By Ryan Holiday,<p>Comment<br>• FlagFlagged<br>• http://tcat.tc/1ncMvZi<p>The problem with a lot of marketing advice is that the examples they use are not exactly …

50 Awesome Truths My Sister Wrote Down Before Dying

By Mélanie Berliet,<p>Comment<br>• FlagFlagged<br>• http://tcat.tc/1f6i3MM<p>Shortly after graduating from high school in 1996, my older sister Céline gave each of her …

Facebook's Demographics Show Why No Other Social Network Can Match Its Potential For Marketers

But digging into the demographic data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that despite recent news coverage about how Facebook is getting older, it's still strongest in the young adult age bracket so precious to many marketers.<p>In …

Mobile app use surged 115 percent last year -- report

Overall use of mobile apps soared by 115 percent in 2013, according to a new report from analytics firm Flurry.<p>Every category tracked by Flurry grew in use over the past year. Utilities and productivity apps rose by 149 percent, music and entertainment apps by 78 percent, and games by 66 percent. …

In Media and Creative, This Will Be the Year of Agency Integration

In September, creative powerhouse Wieden & Kennedy won the TurboTax media-buying account, two months after pulling in that brand's creative business. …

Advertising

5 Social Media Rules Every Entrepreneur Should Know

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from …

These Kids Let Their Dad Color their Drawings. This was the Result

Yesterday reddit user Tatsputin uploaded an album of drawings by his kids that he colored in while on business trips. Every month the father of two …

Brands starting to shout about sustainability

en_GB<p>article<p>Many brands have previously been reluctant to shout too loudly about their sustainability efforts in advertising campaigns for fear of …

The 8 Ways To Start Every Day Like A Winner

GET THE BOOK BY<br>ERIN FALCONER!<p>Erin shows overscheduled, overwhelmed women how to do less so that they can achieve more. Traditional productivity …

Outsourcing