Roxanna Eke

784 Flips | 3 Magazines | 4 Following | 258 Followers | @roxannapresno6f | I am studying and creating magazines for Media Relations, Public Relations, Communication, and Marketing. In my fourth year at CSU Channel Islands.

Pinterest To Roll Out Promoted Pins To All US Users Starting January 1, 2015

After a successful beta launch of Promoted Pins, first introduced eight months ago, Pinterest has announced its decision to give all users the …

Worst Public Relations

By Bianca on 17 Dec, 2014: published <b>about 1 year ago</b><p>You know those times in life when you think back to what you did during the year and you cringe …

The new Mad Men: How public relations firms have emerged from the shadows

The rise of social media coupled with the growing importance of social responsibility are moving public relations professionals from the backroom, …

101 Ways to Promote Your Next Blog Post

BuzzBlogger.com - How to Increase Traffic and Build a Lifestyle Business Online <br>101 Ways to Promote Your Next Blog PostSo…. you just pushed “Publish” …

Infographics

Successful Brands Don't Care About Sales on Twitter

Social-savvy brands have been using Twitter to engage with fans and followers for years, but since we know most of them aren't advertising, what are …

Pinterest Raises A $200 Million Warchest To Do Battle With Google

Pinterest has raised $200 million from investors in a deal that values the company at $5 billion, a source close to the company told ReadWrite. (<b>Update:</b> The company is now confirming its financing.)<p>This is becoming a pattern for Pinterest, a visual search engine where people share and search for …

Snapchat Has Flubbed On Privacy Again — You Should Really Be Using This App Instead

Snapchat was in the news this week with a bit of a faceplant— the company can no longer legally claim messages sent through its app actually disappear, which seems to circumvent the entire motivation one might have for using it.<p>In settling its case with the Federal Trade Commission, Snapchat has to …

Facebook relaunches second Snapchat clone

Slingshot borrows Snapchat's innovation of ephemeral messaging, while adding in a few twists of its own<p>After accidentally launching – and pulling – its Snapchat competitor Slingshot last week, Facebook has relaunched the app to US customers.<p>Slingshot borrows Snapchat's key innovation of ephemeral …

YouTube is Now Publicly Shaming Slow ISPs

Google began naming and shaming internet service providers when it expanded its ‘Video Quality Report’ beyond Canada in May, and now it is taking things further after links to the report began surfacing alongside videos for some visitors to the site.<p>Quartz reports that — taking its cue from Netflix …

Twitter’s latest experiment turns favorites into retweets (and it’s annoying lots of people)

Twitter is back in experimental mode, but its latest test is annoying people. A sizable number of users are seeing tweets favorited by others in their timeline, just like retweets. They are also getting notifications when others follow someone new.<p>This was first brought to my attention a couple of …

Search

Twitter Marketing<p>Twitter’s 140 character tweets may be small but they pack a big social media marketing punch. Here business owners and marketers …

Are public relations professionals necessary for the NHS?

At a time when the NHS has to make savings of £20bn, does it really need communications professionals?<p>At a time when the NHS needs to make savings of up to £20bn by 2015, it is understandable that people question the money the NHS spends on public relations.<p>A recent article by the BBC about the NHS …

What Does A Public Relations Agency Do?

We don’t buy ads.<p>We don’t write stories for reporters<p>We don’t put up billboards.<p>We don’t come up with catchy phrases to make people buy more products they probably don’t need.<p>So what do public relations agencies do?<p>PR agencies, as opposed to advertising agencies, promote companies or individuals …

Digital Convergence: Integrated Marketing & Public Relations

PDXCC13 conference keynote presentation on the convergence of digital marketing and public relations - Integrated Marketing Communications. Presented by Lee Odden, CEO of TopRank Online Marketing.

Journalism, publishing and public relations

The study of the production and distribution of information made available by printed or electronic means. PR courses examine how organisations manage their reputations<p><b>What you’ll learn</b><br>The world of journalism, publishing and public relations (PR) has changed rapidly over recent years. The rise of …

How to automate boring public relations tasks

Most public relations teams still use the same tools they did in the previous century. They lose time with the inefficient workflows of these tools. Yet there are many modern solutions that can help automate repetitive tasks.<p>The tools in this list are Rapportive, Prezly, Yesware, Contactually and …

Why Are There So Many Women in Public Relations?

The field is nearly two-thirds female. Is it because of a lack of better options—or is it, in fact, the best possible option?<p>About a decade ago, Adriana Sol was helping design ads in Miami Beach when she realized the advertising trade’s nit-pickiness was slowly draining her energy.<p>“Everything was …

Don't Freak Out About the Facebook Messenger App

You might hate being forced to use Facebook Messenger — but that doesn't mean the app is invading your privacy or part of some vast conspiracy to …

9 Snapchat Tips and Tricks You May Not Know About

Snapchat's latest update brings a number of impressive improvements to the popular photo-sharing app we all know and love.<p>From convenient shortcuts …

9 Things We'd Change About Snapchat

Snapchat, one of the hottest messaging apps at the moment, has changed mobile storytelling and pushed the limits of how we communicate.<p>From …

Report: Snapchat to Get Ads, News

Snapchat is planning to broaden its offerings this fall with ads, TV and movie clips and news articles, according to a report.<p>The popular app, which …

The Seven Deadly Sins of Marketing Automation

Marketing automation is the saving grace of your failing marketing programs, the silver bullet that magically turn visitors into leads.<p>Or is …

Why Facebook is for ice buckets, Twitter is for Ferguson

If you have checked your Facebook feed over the past week and a half, you have almost undoubtedly seen a friend participating in the “Ice Bucket …

Do future marketers really need a degree?

en_GB<p>article<p>Last week was either heartbreak or rapture for many teenagers with 300,000 A Level students discovering their …

Which Apps Are Eating Your Battery? Normal Will Tell You.

Somewhere, somehow, maybe less than a year after I got the latest version of my iPhone, its battery would mysteriously deplete in about half a day.<p>I wasn’t really sure why. But now I can find out.<p>There’s a new app called ‘Normal’ out from a pair of Stanford Ph.Ds in computer science named Adam …

How to make Facebook work better for you: Quit the 'Like'

The “Like” button on Facebook seems harmless enough: It’s an easy way to express your appreciation of something.<p>But as some people are discovering, that innocuous little like has some unintended consequences.<p>Wired writer Mat Honan found out what happens when you like every single thing that shows …

Common Pitfalls in Technology Naming

<i>Aaron Hall is the Associate Director of Naming at Siegel+Gale.</i><p>While naming your new tech product or company can be a lot of fun, it certainly isn’t easy. When approaching naming for the first or tenth time, there are some common pitfalls and traps in which companies tend to get caught.<p>While it …

New App or New Ad? Instagram Teases Us With Bolt

What exactly does Facebook have up its sleeve?<p>An ad for a new app called Bolt mysteriously appeared on Instagram on Wednesday. Android users reported …

The Complete Guide to Twitter Etiquette

Forget distinguishing the salad fork from the dinner fork. Today's lessons in etiquette are all about looking good on social media. And Twitter, as …