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How to Leverage Facebook and Instagram to Scale a 7-Figure Business

Combining Facebook and Instagram can be a powerful business scaling tool. Not only does it allow you to identify and target your ideal customers and …

Five Essential Marketing Strategies For Any Startup

We all know marketing is essential for all businesses, but it’s even more important for startups. Unless people know about your startup and what it offers, they probably won’t buy your products or services.<p>At Kobe Digital, we come across all types of businesses. Most all of them are concerned with …

Marketing

The 10 Rules You Must Follow to Create an Effective Landing Page

From content to layout, your landing page needs to be seamless representation of your brand that demands action. Follow these 10 rules to ensure your landing page gets the results you want.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from</i> <i>Susan Gunelius</i><i>’ book</i> …

Marketing

11 Copywriting Secrets to Attract New Customers

designedbyjess / PixabayThese copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get …

Instagram testa recurso de pagamento dentro do aplicativo

O Instagram ganhou um recurso para facilitar compra e venda de produtos dentro da sua plataforma. A partir de agora é possível realizar pagamentos …

Computerworld: O porta-voz do mercado de tecnologia!

12 Ways You Can Absolutely Make Money Online

For many people, making money online would be an absolute dream come true. If they could find a way to make money with a website or some other online venture, they could quit their job to focus on entrepreneurship, spend more time with their family, and finally take back control of their time and …

Marketing

7 Search Engine Optimization Tools Every Content Publisher Should Know

Publishing content at scale is a painstaking task, even when it’s a labor of love. Continue reading...

SEO

9 Social Media Trends to Pay Attention to in 2018

What social media trends are worth your time and investment this year?<p>From new features, consumer preferences to different brand opportunities, there are a lot to look forward this year that will help every marketer develop a unicorn (solid) strategy to refine their marketing plans.<p>Let's take a …

Google wants to teach more people AI and machine learning with a free online course

A new ‘Learn with Google AI’ site will serve as a hub for AI and machine learning resources<p>Machine learning and AI are some of the biggest topics in the tech world right now, and Google is looking to make those fields more accessible to more people with its new Learn with Google AI website.<p>Google …

Cinco tendências para a Inteligência Artificial em 2018

O momento é de conversão das discussões sobre aplicabilidade e ética em ações tangíveis<p>2017 foi um ano de grande destaque para a Inteligência …

Influencer Marketing in 2018: Becoming an Efficient Marketplace

Influencer marketing has expanded exponentially over the past two years. We’ve seen the industry go from a rising marketing tactic to an essential …

Public Relations

17 Free SEO Tools You Should Be Using

Do you know any successful SEOs? I bet they’re always running SEO experiments. And tracking them too.<p>You can’t optimize a page for a keyword today …

The 5 Simple Habits of Highly Creative People

Many people think creativity is a mystery. The simple reality is that it's more about consistent habits.<p>I teach and write about creativity, and often when doing training on creativity, I hear this statement, "I am just not creative." If someone continually says (out loud and to themselves) that …

Top 25 Digital Marketing Articles – Week of 11/17/17

This week’s roundup, includes tips to generate reviews for your Local business with schema markup, improve your Email Marketing strategy, and enhance …

Forget Hacks -- Here Are the 2 Things You Need to Do to Grow Your Following on Social Media

Many social media tricks exist, but these are two valuable tactics that will help you grow on any platform.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media platforms offer such a significant advantage to entrepreneurs -- with 2.3 billion active users on Facebook to target …

Social Media

Why Your Marketing Results Are Not Living Up to Expectations

For many years, businesses have been talking about the need to develop systems to tie every aspect of marketing together from developing marketing communications through recording sales and providing after-sale customer service.<p>The problem is that very few have invested the resources to develop …

The Most Successful Businesses Know Their 'Now-Moments'

We’re all living in the moment. Anything that isn’t “NOW” is going to feel dated. And the trend for live streaming continues to grow and is expected to be a $70.05 billion industry by 2021; it’s currently at $30.29 billion.<p>Thanks to technology, the majority of us are equipped with powerful tools …

10 Ways Creative People Constantly Stay Inspired

Whether you make your living by being creative or simply thrive on having a crafty project to work on in your free time (painted pumpkins, anyone?), you probably know all too well how frustrating it can be when you’re feeling totally stalled. You can drive yourself crazy trying to get out of your …

How to Become an Einstein or Da Vinci: 4 Steps to Mastering Your Craft

Everyone has the ability to become a master at something. But give yourself time--a lot of time.<p>There's no denying it--watching people do what they're good at is fun. From chess players to basketball players, we not only enjoy seeing others excel, but often we will pay to see them do so up close. …

10 Secrets to Going Viral on Social Media

Focus on creating content that is timely and that generates engagement.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Your audience is on social media. According to a recent PEW study, nearly 70 percent of people living in the United States use at least one social media network. Over …

Marketing

82 Content Marketing Tools to Make Your Life Easier

Content marketing is hard.One of the reasons it’s hard for so many people is the fact that they don’t know where to start.If you want to be …

Marketing

How to Create a Social Media Marketing Strategy From Scratch

Here's a blueprint for a successful social media marketing plan.<p>This story originally appeared on Buffer<p>When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that …

Social Media

How to Build a Simple Social Media Marketing Funnel

The combination of the rising costs of AdWords -- along with the unreliability of SEO -- is pushing more and more marketers to move their e-commerce products into the realm of social media.<p><i>By Phil Laboon, serial entrepreneur and CEO & co-founder of Growth Stackers.</i><p>The combination of the rising …

Top 10 Apps for Social Media Productivity and Organization

In working with clients across several industries such as tourism and hospitality and film and television, I’ve noticed a major trend.With their …

Social Media

4 Social Media Trends You Need to Know About for Next Year

2018 is just around the corner. Are you ready for it?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The end of the year is quickly approaching -- the holiday season is right around the corner and 2018 is just a few months away. Social media gives your brand an incredible opportunity …

Social Media

7 Social Media Tricks Your Competitors Are Using (And How to Steal Them)

As of this year, 81% of the U.S. population has a social media profile.Most Facebook users are on the site every single day.What does this mean for …

Why Email Marketing Still Matters In Business

geralt / Pixabay<p>There is a debate in the marketing world about whether or not email marketing is on it’s way out. With the rise of social media, chat …

6 Social Media Trends to Prepare for in 2018

2018 is only four months away, and brands have to prepare to take advantage of the opportunities social media presents -- or their competitors will.<p>When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of …