Ron Sela

7,999 Added | 15 Magazines | 3,615 Likes | 740 Following | 5,472 Followers | @ronsela | Growth Marketing Consultant for startups and SaaS platforms.

CRISPR is on the cusp of eradicating a host of diseases

Using CRISPR<p>The CRISPR/Cas9 gene editing tool has had a busy year. It recently removed genetic disorders from human embryos, targeted the “command …

Genetics

A Complete Guide To Target Audience Analysis For Content Marketers

Target audience analysis is an integral part of any marketing strategy. The only way to know what you should talk about in any marketing campaign is …

Digital Marketing

Many Ovarian Cancer Therapy Trial Results from Tesaro Shared in Madrid

Half of ovarian cancer patients in a small study responded to a combination of Tesaro’s Zejula and Genentech’s Avastin, according to a presentation …

Cancer

'Chemical surgery' used to mend harmful mutations in human embryos

Scientists have used the technique, also known as ‘base editing’, for the first time in human embryos to change a single letter in a faulty gene<p>Researchers in China have used a procedure described as “chemical surgery” to mend harmful mutations in human embryos for the first time.<p>The scientists …

Genetics

The unforeseen consequences of an AI-built social network

Artificial intelligence is one of the most powerful technologies invented by humankind. This technology has affected almost every industry, including the medical, finance, and banking Industries. Due to its enormous potential, investors are sinking some serious funding into AI.<p>Results from a study …

Artificial Intelligence

3 Reasons Your Small Business Needs to Start Using Chatbots--Right Now

Your small business may be in a prime position to use bots now-- this article outlines why.<p>I teach a social media class each spring semester, and last January, I did a ton of research on the emergence of bots and chatbots. I friended a couple chatbots on my Facebook Messenger feed, and they worked …

Want To Use Influencer Marketing For Your Next Event? Here's How

Growing up, we looked to trendsetters to help us decide everything from what to wear to school to what music to listen to. And honestly, not much has changed — whether or not we’d like to admit it.<p>Consumers are still looking to trendsetters to help guide their decision-making. That’s why …

Digital Marketing

21 Celebrities Just Got A Harsh Warning About Instagram Ads

21 celebrities just received serious letters warning them about undisclosed #sponsored posts.<p>The FTC has taken a big step in cracking down on celebrities doing shady Instagram ads by sending a new set of warning letters to 21 celebrities that require them to respond.<p>Some celebrity Instagram ads are …

Teen Mom

How to Run a Micro-Influencer Campaign

Marketing > Influencers<p>Micro-influencers have niche social followings.<p>Next Article<p>Alfred Lua<p>The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before.<p>Just take a look at this Google Trends …

Digital Marketing

Closing in on cancer

THE numbers are stark. Cancer claimed the lives of 8.8m people in 2015; only heart disease caused more deaths. Around 40% of Americans will be told …

Cancer

The 7 Top Skills You Need to Be Good at SEO

At the core of every SEO campaign is at least one person calling the shots. Does he (or she) have what it takes?<p>If you’re interested in transitioning to a career in SEO (search engine optimization), or you’re currently an SEO professional looking to improve your performance, it’s helpful to take an …

SEO

This Study Will Convince You To Engage With Online Influencers To Attract New Customers

Online personalities have tremendous influence on the purchasing decisions of buyers, especially younger ones. Here is what you need to know to get started.<p>When was the last time you made a purchasing decision based on a recommendation of a friend -- or even comments online by complete …

Branding For Small Businesses Made Simple

There’s a lot of content out there that is written to help small business owners do their own marketing, but it’s often written by marketers who are adept in things like analytics, content marketing, and technical jargon. It may be written using terms you don’t understand and business processes …

Small Business

Never Run Out of Content to Share: 70+ Places to Curate Great Content

For example, we grew our Facebook reach tremendously with high-quality content from third-party sources.<p>But where do you start with curation?<p>There …

Your Next-Generation Social Media Tool Stack

Social media marketers spend their whole days inside different dashboard and platforms. From scheduling content to engaging with followers to getting on influencers’ radars and measuring the results, there seems to be a tool for anything.<p>But given how quickly the social media landscape changes, too …

Social Media Marketing

How to Build a Simple Social Media Marketing Funnel

The combination of the rising costs of AdWords -- along with the unreliability of SEO -- is pushing more and more marketers to move their e-commerce products into the realm of social media.<p><i>By Phil Laboon, serial entrepreneur and CEO & co-founder of Growth Stackers.</i><p>The combination of the rising …

Why Growth Hacking is Failing You (And What You Should Do Instead)

Growing a small business can be tough, tiring, and costly work.<p>And many small businesses fail in just a few short years.<p>Finding a way to make your …

5 Growth Hacking Strategies for a Startup That is Struggling to Gain Traction

Marketing a brand new startup can feel impossible.<p>There’s fierce competition out there for market share.<p>It seems like someone is launching a new app …

KPMG hires 18-year-old 'growth hacker in residence'

For most people, getting a job at KPMG involves graduating from high school, going to university and performing well during a recruitment process …

Growth hacking: the key to better serving your customers

‘Growth hacking’ is a buzzword that’s been floating around ever since entrepreneur Sean Ellis coined the phrase in 2010, but what exactly does it …

Marketing

Embracing the age of influencers: How marketers can unlock mobile's creative potential

Despite the rapid flow of advertising dollars to digital, most particularly mobile, television will continue to hold on to brand awareness budgets …

ShareIQ launches feature to help brands visualise influencer value

Brand marketers will now be able to visualise the true value of their influencer marketing with the ShareIQ influencer marketing tool<p>Brands are …

Marketing

How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches

Are you working with social media influencers? Wondering how to track the results of your influencer campaigns? In this article, you’ll discover how …

Digital Marketing

5 Ways Most Marketers Misunderstand Influencer Marketing

Influencer marketing has become one of, if not the most powerful, tool in a marketing team's toolbox today. With the majority of brands using this new technique in 2016, it's not expected to disappear anytime soon. In fact, research shows that it's probably going to continue growing throughout 2017.<p>…

Digital Marketing

Brands can solve their digital safety woes by getting inside influencer content

Which advertising options are the biggest risk for brands - programmatic ads or influencer campaigns? We explore how brands can craft creative ad …

Feds Warn Lindsay Lohan, Sofia Vergara & Other Instagram Celebs To Stop Their Stealth Social Advertising

The Federal Trade Commission has warned dozens of advertisers against using Instagram “influencers” to push their products and brands without …

How to Gather Competitive Intelligence Even if You’re Small

<i>10 ways to gather competitive intelligence quickly and efficiently, even if you’re a small business with minimal resources.</i><p>Just because you’re small …

How Interactive Content Engages Your Audience With Your Brand?

Are you familiar with the <b>interactive content</b>? Or if you’re a copywriter, do you have an idea on how to develop interactive content that moves beyond …

Rubraca outshines rivals in ovarian cancer maintenance therapy

<b>Clovis has confirmed a major victory with its ovarian cancer treatment Rubraca, the drug showing significant benefits for all patients in a</b> …

Cancer