As an entrepreneur, being an early adopter of new technologies and online platforms can be one of your biggest assets when it comes to standing out in the marketing landscape. Over the past two and a years,
Hulu decided to do something clever. It hired celebrity influencers--NBA stars Damian Lillard, Joel Embiid, and Giannis Antetokounmpo--and put them into a series of commercials it called "Hulu Sellouts."
With trends continuously changing and tastemakers affecting purchasing decisions, social media influencers have an incredible impact on how brands advertise and engage audiences. Marketers are seeing effect