Ron Mattocks

7 Flips | 1 Magazine | 25 Likes | 2 Following | 7 Followers | @ronmattocks | Keep up with Ron Mattocks on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ron Mattocks”

How to Use Content Marketing to Build Authority and Subject Matter Expertise

It seems like anyone can brand themselves as an expert these days. Every Twitter profile under the sun makes broad-sweeping claims that rarely bear …

Why cloud security is something businesses must take into their own hands

Security in the cloud is on a lot of people’s minds following the hacking of celebrities’ iCloud accounts. When we hear about user accounts on cloud …

First Windows Phone spotted with new Windows branding

More evidence of Microsoft's marketing plans<p>Leaked documents revealed earlier this week that Microsoft is planning to kill off the Windows Phone brand this holiday season in favour of just Windows. Now a new handset from My Go appears to be one of the first to use the Windows logo instead of …

The Challenges of Emotion vs. Data-Driven Marketing

<i>Lauren deLisa Coleman is a digi-culture trend analyst specializing in the convergence of popular culture, emerging tech and the impact on business and governance. This post originally appeared on the Geckoboard blog.</i><p>For a job title that barely existed three years ago, the role of a data scientist …

What Is It Really Like to Work in Social Media?

<i>Leah Pope is the VP of Global Marketing of Synthesio.</i><p>In today’s market, social media is no longer simply about Facebook ‘Likes’ and tweets; rather it has become a key tool for any business. That is why social media is one of the most interesting and exciting industries to work in, especially since …

30 Little-Known Features of Popular Social Media Sites

<i>This post originally appeared on the Buffer blog.</i><p>When I first set foot in Disneyland, I race to the most famous rides first—Splash Mountain, the Matterhorn, Indiana Jones, all the biggest and best. Little do I know there are just as many hidden gems and overlooked attractions that I’ve likely …

Here's What Hackers Can Do With Your CRM Data

It is clear why malware writers target such retailers as Home Depot and Target. It is obvious, if not pathetic, why hackers break into the cloud to find and publish private nude photos of celebrities.<p>But a company’s customer relationship management data? Well, yes.<p>Even the CRM systems that don’t …