Google Cloud Uses This 3-Step Marketing Strategy to Sell Complex Products. Here's How You Can Too
Sell the dream, not the product. When I wrote the first book on Steve Jobs and his presentation skills, I learned a valuable communication strategy--sell the dream. Your customers or prospects don't care about your product; they care about themselves. Show them how your product makes their life or …
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TIK-SHOCK North West set to make jaw-dropping amount from every TikTok post as fans accuse Kim Kardashian of ‘using’ her
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EU privacy body adopts view on Meta’s controversial ‘consent or pay’ tactic
Incoming guidance by an expert steering body for European Union data protection law could have major implications for Meta’s surveillance advertising business model: Large platforms such as Facebook and Instagram cannot force a “binary” pay or consent choice on users, according to a Politico report …
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Exclusive | Inside Amazon’s Secret Operation to Gather Intel on Rivals
For nearly a decade, workers in a warehouse in Seattle’s Denny Triangle neighborhood have shipped boxes of shoes, beach chairs, Marvel T-shirts and other items to online retail customers across the U.S. The operation, called Big River Services International, sells around $1 million a year of goods …