roman3006

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Is your site mobile-friendly? Now your SEO depends on it! - Christopher S. Penn Marketing Blog

Google made very large waves recently by announcing that the mobile-friendliness of your site is going to significantly impact search results. From …

A New Advertising Format for Re/code

Re/code is introducing native advertising. But we are making clear who wrote it.<p>Eagle-eyed readers may notice a new feature here on <b>Re/code</b> today. It’s called “Sponsor Content,” and is, for us, a new form of advertising. Known broadly as “native advertising,” this is a category of ad that takes the …

The Definitive Guide to Google Analytics for SEO Professionals

Google Analytics makes it possible to track SEO efforts, and has been used by businesses the world over to track ROI on internet marketing. The new …

15 Google Analytics Tricks To Maximize Your Marketing Campaign

Google Analytics is the most popular free tool you can use to measure the success of your inbound marketing efforts. With it, you can view the volume of your website traffic, track where your users are coming from and where they’re going, and learn how and why your users are visiting your website …

9 Tools to Find Influencers in Your Industry

The tide of influence hunting on the web is rising beyond public relations and social media to digital marketing at large. In particular, there’s …

Common Adwords Mistakes That Are Costing You Money

Done right, it can be a valuable online marketing tool. It can drive massive amounts of motivated, highly targeted traffic in your direction. It can …

Nice To Finally Meet You: 3 Ways To Reach Your Target Audience On Social

If you’re publishing content that nobody consumes, does it help your brand?<p>Unlike the riddle of the tree in the forest, this question has a conclusive answer. Without an audience, your content can’t have an impact. In fact, at the most basic level, content is simply a vehicle for establishing a …

Got A Flat With No Bike Shop In Sight? Now You Can Buy Parts From This Vending Machine

If you get a flat in Bushwick, Bikestock has your back.<p>If Los Angeles can have a burrito vending machine, it’s only logical that Brooklyn should have one for bike parts. The creator of the latter is Bikestock, the brainchild of two city cyclists that launched last Halloween. Bikestock now has a …

New York City

Curating Content Or Creating It for B2B Conversions?

Ask B2B marketers what their top priority is and they will likely say “<i>getting more leads</i>.” A recent MarketingSherpa report has confirmed this, as 75 …

The Five Superpowers of Marketing

Customers are more connected and empowered than ever before. If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. Plus you have to …

Why Blog? The Benefits of Blogging for Business and Marketing

30 Free Directory Submission Sites With High PR

In order, to obtain a high ranking on search engines is mandatory to build links to gain more traffic. From an SEO stand backlinks are a vital part …

Domain Appraisal & The New Google Adwords Keyword Planner

For many years, domain name investors have relied on the Google AdWords External Keyword Tool, fondly referred to as <b>GAKT</b>, for domain name valuation. …

How do the best B2B marketers generate sales through social media?

Logistics and delivery service UPS uses LinkedIn, Facebook, Twitter, Google+ and its UPSide blog to establish its leadership in logistics. "We use social media to share the brand stories, customer voices and our subject-matter experts to illustrate how we unlock value in the supply chain. The goal …

Social media surging in B2B content marketing

As content marketing continues to bring high success rates to marketing and PR plans, more and more B2B marketers and PR professionals are hopping on …

Turning Old Oil Fields Into Renewable Power Plants, Thanks To CO2

Heat Mining’s recipe for cheap carbon reductions: Take CO2 we’re already making, pump it into oil fields instead of into the sky, and voila, you have a source of geothermal power.<p>Two dirty energy sources–coal and oil–are having a renewable energy lovechild in the form of a new startup called Heat …

Flipboard Lets Anyone - Including Retailers - Create Custom Catalogs

Dipping its toes in e-commerce, the personalized magazine app Flipboard today launched a way for anyone to create catalogs on the service.<p>The new feature is an extension of a move in March to allow users to create their own online magazines. To date, some 4.5 million magazines have been created, …

Four Ways To Get People's Attention Online

Fact: Our attention spans are plummeting. At the beginning of this century, we managed to concentrate for 12 seconds. Now, we’re down to eight seconds. This splintering is clearest online with its barrage of apps, buttons, and updates. Almost 20% of page views on a Web site last less than four …

5 Steps to Foolproof Content Marketing

The role of the marketing department is evolving. To deliver tangible value to your organization the marketing department needs to shift from being …