Romain Stevens

127 Flips | 8 Magazines | 100 Likes | 35 Following | 25 Followers | @romainstevens | Passionné par les evolutions du digital, je suis les actualités du #webmarketing des #startup #mobile #data #analytics #adwords #ppc #seo #social #smo

Advanced Algorithms: A Free Course from Harvard University

From Harvard professor Jelani Nelson comes "Advanced Algorithms," a course intended for graduate students and advanced undergraduate students. All 25 …

Pazuzu Beach Club and Restaurant by LoT office for architecture - The Greek Foundation | Travel | Pinterest | Beach club, Foundation and Greek

Pazuzu Beach Club and Restaurant by LoT office for architecture - The Greek Foundation | Travel | Pinterest | Beach club, Foundation and Greek

Symi island, Greece | Travel | Pinterest | Wanderlust, Greek islands and Beautiful places

E-commerce en France : Croissance et Acquisition Client

18 juillet 2017<p>Dans l'article ci-dessous, nous avons mis en relation l'évolution du E-commerce en France avec les données du marché publicitaire …

E-commerce en France : Croissance et Acquisition Client

Le secteur du E-Commerce est de nos jours un élément essentiel de notre économie. En effet, les consommateurs étant de plus en plus connectés (on …

A Revolution in Analytical Technology

It’s been 10 years since Jeanne Harris and I published our book, <i>Competing on Analytics</i>, and we’ve just finished updating it for early-fall (2017) …

How to Write a Blockbuster Blog Post in 45 Minutes

Blogging is love and war.From my 10+ years of writing daily, I can tell you there will be moments when you’re chock-full of motivation. Ideas leap …

Marketing

Cette fois Amazon commence vraiment à inquiéter Google et Facebook

Selon Morgan Stanley, Amazon pourrait d'ici 3 ans réaliser 7 milliards de dollars de chiffre d'affaires grâce à la publicité, qui est le nerf de la …

100 Google AdWords Scripts You Should Be Using

Google AdWords scripts provide a way of controlling your AdWords account using JavaScript code. Scripts can be used to automate tasks or interact …

Want to see if the same search query is appearing in different ad groups?

Having the same search query leading to different ad groups can be bad news. The data about that query isn’t all in one place, making it harder to …

Big data, algorithms and the future of advertising

There are plenty of words online about how big data will change every facet of our lives, and a substantial chunk of those words are devoted towards …

AdWords : le ciblage par audience similaire disponible sur Google Search et Shopping

Bien connu de ceux qui achètent de la publicité sur Facebook, la ciblage par audience similaire arrive enfin sur Google – plus d’un an et demi après …

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Global Association of Risk Professionals | The Only Globally Recognized Membership Association for Risk Managers | GARP

Data and automation: advertising’s dynamic duo

Programmatic ad buying is expected to grow by around 31% in 2017. Google’s ad exchange program, AdX, is the leader when it comes to programmatic ad …

Artificial Intelligence

Google Implementing New Innovations for Measuring Store Visits by @MattGSouthern

Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords.The post Google …

5 Opportunities You'll Miss if You're Not Monitoring Social Media in Real-Time

A lot of companies are on social media "just because" - but there are so many business opportunities to uncover if you know where to look.<p>In this …

Google is trying to turn Image Search into a shopping tool

Google wants to help you find a purse to match that dress.<p>Google has added a new shopping feature in Image Search called “style ideas” that shows users perusing fashion merchandise what specific items look like paired with others.<p>A preview of the feature, launching in mobile search, demonstrates a …

Galinhos - Pousada Amagali in the state of Rio Grande do Norte Brazil

Brazil

What Google’s recent RLSA updates mean for advertisers

At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the …

Use External Data In Your AdWords Campaigns With Scripts To Call APIs

The 2016 Presidential primary race is in full swing here in the United States. You really can’t go anywhere without hearing the latest polling …

NEW AdWords Price Extensions Rolling Out of Beta

Google is treating advertisers to a lot of new changes this summer. Google announced several changes coming in May, but it appears they have a few …

Retailers can significantly increase ROAS with Google Smart Lists

Expanded Text Ads: Are they living up to the hype?

Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination few people who’ve ever worked in PPC could easily …

Machine learning for large-scale SEM accounts

Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine …

Difference between Google Adwords and Google Analytics Conversion Tracking

<i>The conversions (goal completions and e-commerce transactions) reported by Google Adwords could be vastly different from the conversions reported by</i> …

Quel est le taux de clics des AdWords avec le label Annonce vert ?

Noel Nguessan<p>12:20 Adwords, annonces Adwords, chiffres, Google, Google Adwords, taux de clics<p><b>Depuis un certain temps, Google procède à des</b> …

Google Shopping ads so hot right now: the meteoric rise of PLAs

Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011.Since then, we’ve seen incredible growth …

Google Shopping Update Means More Flexibility and Customization for Merchants

On Wednesday, Google introduced some new tools in an effort to make shopping feed management easier and less clunky. Meet Feed Rules, a Merchant …

Comment faire un audit SEO ?

Il n’y a pas de stratégie de référencement naturel efficace sans un examen des forces et des faiblesses d’un site web. C’est ce qu’on appelle l’audit …