Romain Stevens

127 Added | 8 Magazines | 100 Likes | 35 Following | 22 Followers | @romainstevens | Passionné par les evolutions du digital, je suis les actualités du #webmarketing des #startup #mobile #data #analytics #adwords #ppc #seo #social #smo

Advanced Algorithms: A Free Course from Harvard University

From Harvard professor Jelani Nelson comes "Advanced Algorithms," a course intended for graduate students and advanced undergraduate students. All 25 …



E-commerce en France : Croissance et Acquisition Client

18 juillet 2017<p>Dans l'article ci-dessous, nous avons mis en relation l'évolution du E-commerce en France avec les données du marché publicitaire …

A Revolution in Analytical Technology

It’s been 10 years since Jeanne Harris and I published our book, <i>Competing on Analytics</i>, and we’ve just finished updating it for early-fall (2017) …

Big Data

How to Write a Blockbuster Blog Post in 45 Minutes

Blogging is love and war.<p>From my 10+ years of writing daily, I can tell you there will be moments when you’re chock-full of motivation. Ideas leap …


Cette fois Amazon commence vraiment à inquiéter Google et Facebook

Selon Morgan Stanley, Amazon pourrait d'ici 3 ans réaliser 7 milliards de dollars de chiffre d'affaires grâce à la publicité, qui est le nerf de la …

100 Google AdWords Scripts You Should Be Using

Google AdWords scripts provide a way of controlling your AdWords account using JavaScript code. Scripts can be used to automate tasks or interact …


Want to see if the same search query is appearing in different ad groups?

Having the same search query leading to different ad groups can be bad news. The data about that query isn’t all in one place, making it harder to …


Big data, algorithms and the future of advertising

There are plenty of words online about how big data will change every facet of our lives, and a substantial chunk of those words are devoted towards …

AdWords : le ciblage par audience similaire disponible sur Google Search et Shopping

Bien connu de ceux qui achètent de la publicité sur Facebook, la ciblage par audience similaire arrive enfin sur Google – plus d’un an et demi après …

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Data and automation: advertising’s dynamic duo

Programmatic ad buying is expected to grow by around 31% in 2017. Google’s ad exchange program, AdX, is the leader when it comes to programmatic ad …

Machine Learning

5 Opportunities You'll Miss if You're Not Monitoring Social Media in Real-Time

Everybody’s on social media, but most aren’t using it right. Learn how to get the most out of it by monitoring social media in real time.

Social Media

Google is trying to turn Image Search into a shopping tool

Google wants to help you find a purse to match that dress.<p>Google has added a new shopping feature in Image Search called “style ideas” that shows users perusing fashion merchandise what specific items look like paired with others.<p>A preview of the feature, launching in mobile search, demonstrates a …

Galinhos - Pousada Amagali in the state of Rio Grande do Norte Brazil


What Google’s recent RLSA updates mean for advertisers

At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the …


Use External Data In Your AdWords Campaigns With Scripts To Call APIs

The 2016 Presidential primary race is in full swing here in the United States. You really can’t go anywhere without hearing the latest polling …


Retailers can significantly increase ROAS with Google Smart Lists

en_US<p>article<p>Retailers can significantly increase ROAS with Google Smart …


Machine learning for large-scale SEM accounts

Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine …

Machine Learning

Quel est le taux de clics des AdWords avec le label Annonce vert ?

Noel Nguessan<p>12:20 Adwords, annonces Adwords, chiffres, Google, Google Adwords, taux de clics<p><b>Depuis un certain temps, Google procède à des</b> …


Comment faire un audit SEO ?

Il n’y a pas de stratégie de référencement naturel efficace sans un examen des forces et des faiblesses d’un site web. C’est ce qu’on appelle l’audit …