Romain Jost

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Twitter and CBS announce the “most comprehensive” Amplify content deal at Ad Week New York

Twitter has struck a content deal with CBS that, as part of its Amplify programme, will allow the TV network to embed video clips from its shows into …

Trop de contenu de marque va tuer le contenu de marque

La réflexion lancée dans cette présentation de Velocity Partners est excellente. C’est un mouvement de fond auquel on assiste depuis quelques années …

The Importance of Different Content Types

The Importance of Content Types in Content Strategy<p>So, as content marketers, we know that Content is King.<p>Everyday we strive to create truly amazing …

How to Measure Content Marketing Success (Infographic)

With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?<p>In terms …

10 façons d'encourager l'engagement sur Facebook

Noel Nguessan<p>08:44 Facebook, page fans<p>Engagement sur Facebook.<p><b>Chaque mot a son importance dès lors qu'il s'agit de s'adresser à son audience sur</b> …

9 Essentials of Content Marketing

<b>Content marketing</b> is increasingly important in a world dominated by the Google algorithm and for good reason. Google’s constant tweaks of its search …

Marketing

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20 Epic Examples of Content Marketing

20 amazing examples of content marketing coming straight from Joe Pulizzi's book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coca-Cola, Red Bull, Copyblogger, American Express and many more.

Curation de contenu et SEO : une mauvaise combinaison?

Alors que Google essaie de nous pousser à créer toujours plus de contenus à haute valeur ajoutée, certains sites continuent de chercher des moyens …

29 Content Strategy Offers Ideas You’ve Never Dreamed Of

Pssst. Your lead generation strategy isn’t going to be very effective unless you’re willing to give back. We’re talking about eBooks, whitepapers, …

UPDATED! the 21 NEW rules of content marketing & findability

Companion eBook Reviews on Amazon...<p>Ethan Warlick (US) "...paints a vivid portrait of how impactful search optimization is and the downfalls that are leading us into an era where search will need more efficient solutions."<p>Morgan Melnyk (CA) "It's jam packed with valuable information not only for …

How to Integrate Search, Social Media & Content Marketing - Like A Rock Star

How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.

How to Use Instagram for Content Marketing

Use Instagram to Tell Your Brand’s Story<p>What are you trying to communicate with your overall content marketing strategy? If you don’t know, you can …

The 80 Rules Of Social Media [INFOGRAPHIC]

So you want to get good at social media?<p>You need to have a plan. A guidebook. A strategy.<p>You need some rules.<p>And rule number one? That’s obey the …

10 reasons you need a social media strategy

4 Secrets of Effective Brand Storytelling Across Channels

37<p>SHARES<p>There should be a place where only the things you want to happen, happen. - <i>Maurice Sendak, Where the Wild Things Are</i><p>In elementary school, …

9 Ways to Use Instagram for Business

There is something completely untouchable about a photo. Photos take us to places we’ll never go, allow us to come face to face with people we’ll …

créer du contenu original pour une industrie ennuyante?

Vous travaillez pour un cabinet d’avocats; vous vendez des pneus; vous fabriquez des bouchons de plastique ou si vous êtes encore moins chanceux, …

Building a Content Marketing Budget: 5 Tips

How much should I budget for content marketing?<p>When some companies answer that question, it looks something like this.<p>“We spent $40K on the website …

8 conseils pour rédiger le tweet parfait

Né en 2006 à la suite du tout premier tweet mis en ligne par Jack Dorsey, l’un des fondateurs, le réseau de micro-blogging a connu une croissance …

The Four Pillars of Content Strategy

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about …