Rolf Preuß

483 Flips | 4 Magazines | 12 Likes | 475 Followers | @roheer | Marketer with 20+ years of experience in B2B Marketing.

How do I find time to create content? 25 Ideas!

<i>By Mark Schaefer</i>I’ve never met a person who says they have too much time, especially when it comes to creating content!But here’s a fact: successful …

Chemical news for chemistry and chemical engineering

The basis of the airborne laboratory complex is the gas microchromatograph, developed by the scientists of Samara University. The portable device …

Nanotech

Ignore the Vendor Hype: Tips for Selecting a Marketing Automation Platform

How do you determine which marketing automation platform is right for your business? The answer has become increasingly complicated because more …

SALESmanago Offers Entrepreneurs One of Its Marketing Tools for Free

SALESmanago is giving a single marketing automation tool free to young entrepreneurs and startups in all industries.The offer from SALESmanago is …

18 Content Marketing Trends We Expect to See in 2018 | LinkedIn Marketing Blog

<i>This guest post was contributed by Josh Ritchie, CEO of Column Five.</i><p>It’s safe to say that content marketing is here to stay. The proof is in the …

Traditional Marketing Automation Is Shortchanging Its Customers

Marketing automation makes it easy for companies to streamline certain repetitive marketing tasks like emails and social media. However, many …

Presenting an in-depth analysis of the various Marketing Automation Softwares in play and their relevance in Account Based Marketing.

In the fast-evolving Marketing Automation space, it is a challenge for marketers to choose tools to expand their Marketing Automation portfolio. …

The State of B2B Marketing Automation in 2017

Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and …

Marketing

How to Implement a Content Marketing Platform in a Global B2B Organization

Over the course of 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of …

The DNA of the perfect nurture sequence

Whatever the specific objective of an email campaign, the overarching goal of any nurture sequence remains constant – to encourage an individual …

Has Marketing Automation Started Making Sense? | Marketing

B2B marketing automation has a long way to go, suggest the results of a recent survey of more than 350 marketing professionals in the United States …

Marketing

41% of marketing automation technology is in the domain of B2B, but B2C is on the move

Although B2B marketers are increasingly reliant on marketing automation technology, consumer-oriented businesses increasingly see the need to adopt …

Best Marketing Automation Software for Business 2017

Credit: Rawpixel.com/Shutterstock<p>Marketing automation is a holistic process that joins email, websites and social media channels into a unified …

What are the most used Marketing Automation techniques?

<i>Chart of the Day:</i> Don't forget your Lead ScoringWe all know about Email Marketing Automation, but what is Lead Scoring?In the chart, we can see that …

The Most Effective Content Marketing Tool Your Strategy May Be Missing

Figuring out the right content marketing strategy to fit a specific business can be a challenge – from learning about your audience to implementing a campaign across a range of channels, a digital marketer’s task is a hefty one. But the value in doing so, it seems, is well worth the work. With …

Marketing Automation: Five Things You're Getting Wrong (And What To Do Instead)

Marketing is the first step in an efficient business development solution, as it can determine whether you are a good match with a potential client. For a business to be successful, it must find the right clients who will respond positively because you answered their business needs, will provide …

The Marketing Automation Software with the Highest Rated Results According to G2 Crowd Summer 2017 Rankings

<b>G2 Crowd finds ActiveCampaign tops highest overall results ratings</b><p>June 23, 2017; 12:53 PM<p>Chicago (PRWEB) June 23, 2017 - G2 Crowd, the world’s …

Marketing Automation: Snake Oil or the Greatest Thing Since Sliced Bread?

Depending on your perspective, content marketing and marketing automation can be either snake oil or the greatest thing since sliced bread.<p>The …

How To Use Content Marketing To Grow Your Brand Online

It is so fascinating to note that a whopping 70%+The post How To Use Content Marketing To Grow Your Brand Online appeared first on iamwire.

Three deadly marketing automation mistakes – and what to do about them

Marketing automation is a relatively new concept which can work magic for businesses of all backgrounds. However, of the companies who invest, many …

How to Turn One Long-Form Article Into Nine Pieces of Content

Long-form content is effective... but producing it is time-consuming. And our most precious resource as marketers is time. We have only a fixed …

Interactive Content Fuels Customer Experiences [Research]

Think about the last time you took an online assessment or used a web-based calculator. You were probably engaged and learned something useful. It …

Best Marketing Automation Software in 2018

Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive marketing tasks. …

A Comprehensive Guide to Content Marketing Software

The right content marketing software can make the difference between you being the New York Mets of content marketing—and you being the New York …

Content Strategies for Customer Engagement

It has never been easier for brands and customers to interact and engage with one another.<p>This story originally appeared on Bizness Apps<p>The most fundamental modern-marketing skill is copywriting. Content marketing has, therefore, become a key business strategy in 2016 and will continue to be so in …

Pardot vs. Marketo: A Marketing Automation Comparison

If you’re researching the best marketing automation software for a medium to large business, you’ll eventually compare Pardot vs. Marketo, if only to …

How Marketing Automation is changing the game in 2017

Marketing automation isn't your average fancy buzzword. Starting off with Eloqua in 1999 and still going strong with multiple new platforms cropping up in every nook and cranny, it's clear that marketing automation isn't a passing phase - it is here to stay. In fact, a study by Gleanster reports …