rohan khanna

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What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain

To understand the differences between these concepts, simply apply them to you.<p>In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media," "having an online brand," or "advertising a lot."<p>These explanations make me cringe because, while …

13 Simple Ways To Make People Love Talking To You

There are more subtle skills than just being a good listener.

Body Language

These secret Netflix codes unlock hidden show and movie categories

The recommended content on your Netflix account comes from a complicated algorithm analysing your viewing history.<p>And unless you are sharing your …

How To Attract $4 Million In Client Revenue Through Content Marketing

Julia McCoy dropped out of college at 19. By 21, she started her own content creation agency.<p>Now, five years later at 26 years old, McCoy’s agency, Express Writers, just broke $4 million in sales.<p>All of McCoy’s new client acquisition is done through content marketing. That’s right: <i>every</i> paying …

Marketing

This Is How To Write A Follow-Up Email That’s Not Annoying

It’s always better to assume that whoever you’re emailing has more important things to do than reply to your message.<p>As a journalist who frequently reviews and edits submissions, I often find myself switching between writing and reading follow-up emails. And if there’s anything that being on the …

How to Become Insanely Well-Connected

Chris Fralic is a world-class super-connector. Here's how the long-time First Round Partner has methodically built bonds spanning years and careers. …

Business Development

How to: Source and Engage Candidates on Instagram

The image posting social site, Instagram, now has <b>400 million</b> active users. 30% of internet users are using it, and over 60% of those 400 million …

5 Unusual Strategies Your Social Media Manager Should Test in 2018

<i>After Facebook’s algorithm change, many a social media manager will have to find new ways to leverage social media.</i>Whether you are an editorial …

Public Relations

How to Adapt Your Marketing Strategy to Facebook’s News Feed Changes

<i>Facebook recently announced huge changes to their news feed algorithm.</i> <i>Where do publishers and marketers go from here?</i> <i>Don’t panic, it’s actually a</i> …

Marketing

Top-level domains are evolving — and marketers should take notice

Let’s say that you’re a digital marketing lead at a Fortune 1,000 company. When it comes to achieving your goals—attracting, engaging, and retaining audiences—every card imaginable is stacked against you. Who’s going to listen to your story? How do you ensure that your message gets seen?<p>One …

10 Social Media Tools You Need in 2018 | Inc.com

Last month, I wrote about <i>How to Leverage Social Media In 2018: A Video Marketing Guide for Brands</i> and the feedback was extremely positive. The biggest request I received was for more social media tools to help companies really take advantage of the medium.<p>And it's no wonder. Just three years ago, …

Marketing

How to Prevent the 7 Most Common Nutrient Deficiencies

1 of 8<p>Nutrient Deficiencies Are More Common Than You Think<p>Nutrient deficiencies didn’t just plague pirates and medievalers; in fact, you probably …

11 Benchpress Mistakes to Avoid

Weekly Penny

1. Cord-Cutting Explodes: Never Pay For Cable Again<p>This brilliant device allows you to watch new movies and TV without a monthly subscription. We all …

Coast Guard

Want More Courage? Follow Elon Musk's 3 Rules Every Day | Inc.com

Throughout history we tend to remember bold thinkers. Try changing the world while being un-bold. Elon Musk revels in thinking big, from inventing the most exciting car company of the 21st century (Tesla) to making space travel a reality (SpaceX). At the last count, Musk has disrupted at least five …

Motivation

32 Stylish Interiors All Men Will Love

If you follow our Instagram @stylishmanmag, you know we have an obsession with stylish and masculine interiors. We regularly feature lofts, bathrooms …

9 Phrases Bosses Should Say Often to Inspire and Motivate Others | Inc.com

We hardly ever think about it, but a leader's words are a powerful means for motivating people at work. But where do you start with what to say, or even how to say things that will inspire?<p>According to Dr. Paul White, co-author of <i>The New York Times</i> bestseller <i>The 5 Languages of Appreciation in the</i> …

Employment

Are you well travelled? If you've visited one of these countries, you're doing OK

Half the fun of globetrotting is telling all and sundry about your adventures. But for undisputed bragging rights, Spain simply won't do. More Britons go there each year (8,550,000, according to ONS figures) than any other country on Earth.<p>Nor will Greece, visited by 2,071,000 of us, Mexico …

European Travel

11 Companies That Are Going To Revolutionize 2018

This past year has been marked with disruptive innovations that promise to upend almost every single industry. From the rise of Blockchain and Virtual Reality, to the proliferation of voice-enabled assistants, companies across the board are aiming to make daily life more efficient, entertaining and …

9 Books That Bill Gates, Jeff Bezos, and Warren Buffett Think You Should Read | Inc.com

Bill Gates reads about 50 books every year, Mark Cuban reads three hours every day, Mark Zuckerberg resolved to read 24 books in a year, and Warren Buffett spends 80 percent of his day reading.<p>Perhaps like you, I like to learn and improve my skills as a leader, so I'm always curious about what the …

Bill Gates

7 Creative Content Distribution Tactics You Aren't Using | Inc.com

Few revolutions have transformed marketing like social media. At the press of a button, marketers can broadcast their content to thousands, even millions, of people in an instant. It makes sense that social sharing has become a key strategy for engaging fans and deepening brand …

Marketing

16 steps to make outstanding landing pages that readers and search engines love

If search engine optimization isn’t now a formidable piece of your overall marketing efforts, you might want to reconsider your strategy.<p>Raising …

Some Airbnb Hosts Producing Job-Quitting Cash With This Emerging Business Model

Marketplace platforms often cater to both consumer and business customers. Such is the case with Airbnb, which serves guests (consumers) who are looking for unique and cost-effective accommodations, as well as property owners (businesses) who use the system to make money. Both sides of the equation …

Real Estate

A new t-shirt sewing robot can make as many shirts per hour as 17 factory workers

Sewing simple items of clothing is one of those repetitive, labor-intensive tasks that seems like it would have been automated ages ago. But getting a robot to do it right is tricky. Fabric stretches, especially the comfy, flexible knits used for t-shirts. A human can easily adjust on the spot, …

Sewing

7 Special Forces Workout Techniques To Get You Ripped

Special Forces Selection is the toughest testing platform in the Military – a twelve-month process that 85 percent of candidates fail. It’s designed …

Delete yourself from the internet by pressing this button

The internet can be a beautiful and horrible place at the same time. It’s weird, and sometimes you feel like you want to leave. Sadly, there’s no easy way out — or there wasn’t, until now.<p>Swedish developers Wille Dahlbo and Linus Unnebäck created Deseat.me, a web app that offers a way to wipe your …

Apps

Where Should You Spend Your Marketing Budget? (Even If It’s Not Much)

Whenever I consult with a company, no matter how big they are, they almost always ask one important question: “How should we spend our digital …

Marketing

4 Ways to Differentiate Yourself and Your Brand

Tired of being overlooked by your competitors? Try leading with a content first approach.<p>Marketers nowadays lead with a content first approach. In fact, content is the core of most of the best brands' strategies. Technology has enabled companies of all sizes to leverage content as a means for …