Roger Del Aguila

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What Great Divide? How Storytelling Erases the Barriers Between B2B and B2C Marketing

When I was seven years old, I thought Bring Your Kid to Work Day meant I was getting a job.<p>Sure, I didn’t have a college degree or work experience in …

Marketing

Add These 12 Content Marketing Tools to Your Startup's Arsenal

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>High-quality content can help your startup build a recognizable brand, increase your email list and acquire new customers. The challenge isn’t understanding <i>why</i> you should invest in content marketing, but <i>how.</i><p>I could spend hours explaining …

Infographics

The 10 things in advertising you need to know today

<b>1. Twitter's CFO has explained why the company put the finance guy in charge of marketing.</b> Anthony Noto said the board wanted to "elevate the importance of marketing as a key component of everything we do."<p><b>2. The police report for Gravity4 CEO Gurbaksh Chahal's arrest last year paints a picture of</b> …

Advertising

Marketing Day: Bitly Adds New Analytics, Video Marketing Tips & An Interview With Cole Haan's CMO

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: …

How to Dress Business Casual But Not Look Unprofessional | Men's Health

What says “chill and in charge” to you might come off as “sloppy and slackerish” to your colleagues. Use this simple wardrobe cross-check to make sure your clothes are working for you.<p>(And for more tips like this, check out <b>The Better Man Project</b>, the new cutting-edge book from the Editor-in-Chief …

What Alcohol Does to Your Body

Now, we love alcohol, and we’d never tell you to put down your pint glass. Moderate drinking—about two servings per day for men—brings a slew of health benefits, from lowering your risk for diabetes to boosting your creativity.<p>But if you start to overdo it, alcohol can certainly have negative …

¡Lima Restaurant Week!

Estas son las 10 entidades que te pagan más por tu CTS

Mañana vence el plazo para que tu empleador realice el primer depósito anual de la Compensación por Tiempo de Servicios (CTS) y es recomendable que …

Razones principales para cambiar una llanta

Existen tres principales razones por las que cambiar una llanta. Las dos primeras se deben a desgaste o rotura, causadas principalmente por el tipo …

Los desafíos del grupo Falabella tras los cambios internos

Más de un cambio se ha producido al interior de Falabella (que integra a empresas como Saga Falabella, en Perú, Hipermercados Tottus y Sodimac, entre …

¡Auxilio: las oficinas matan!, por Liuba Kogan

Muchos de nosotros pasamos “sin querer queriendo” muchas horas al día en nuestras oficinas. Si aquellas son realmente viejas, es probable que tengan …