Joshua Rodriguez

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When Starting A Business, You Need A Brain Trust

People starting a business after 50 are often told one of their first priorities should be putting together a board of directors of recognized experts in their field. But I believe that entrepreneurs who jump right into developing a board of directors are missing a real opportunity to test and …

How to Use Social Influencers to Build Your Brand

Engaging your brand with influential people in your industry allows you to increase awareness, create advocates, and improve your online reputation.<p>It's no secret that people appreciate recommendations from people that they trust above all else. This is why online reviews are becoming so important …

Four Ways to Enhance a Brand's Online Reputation

Your brand’s online reputation has everything to do with its success or failure. Just think about some of the companies with trashed reputations — Enron, BP, AIG, etc. They’ve become household names for failure. On the other end of the spectrum, think of those companies with awesome reputations — …

5 Ways People Kill Their Career Potential...And May Not Realize It

As researchers who study appreciation and value creation in the workplace, it would be easy for us to write an article about killing career potential (both yours and your coworkers) by being a jerk at work. But, that’s not the only thing that kills potential.<p>We were curious about the opposite of …

5 Resolutions for Your Small Business in 2015

As 2014 wraps up, pause to review which of your business practices can be refreshed for the year ahead<p>With a new year it's typical to reflect on where you excelled and where you struggled. January is full of good intentions as people flood gyms and curb bad personal habits, but it's just as …

Small Business