Rodney Washington

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3 steps to create authentic branded content

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>May 04, 2013<p>Scroll through the pages of industry trade sites or attend any of the numerous …

Do you Suffer from the Urgency Addiction? It’s More Common Than you Think

I suffer from the “urgency addiction.” I know it sounds like one of the falsely humble things like telling somebody in a job interview that your …

Surprise Is Still the Most Powerful Marketing Tool

Life has never been more predictable.<p>Yelp provides an early-warning system for dining out, by helping us avoid bad restaurants and alerting us to must-try items at good ones. Facebook lets us investigate a potential romantic interest before the first date. Turn-by-turn instructions from Google Maps …

The Rising Value Of Brands In The Digital Age

Many believe that brands will become less important as digital technology marches onward. They will surely be disappointed.<p>In fact, it is likely that …

Netflix + “Arrested Development” = Really Entertaining Viral Marketing

Hard to believe there’s anyone interested in “Arrested Development” who doesn’t know that a new season is coming to Netflix this month. But that’s …

A Futurist Looks at the Future of Marketing

Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom <i>The Wall Street</i> …

How to Stop Your Client from Shopping Around

<p>In the midst of this industry shift, the way your agency sells — or doesn’t sell — its value to clients can make or break your chance for a …

The Top 5 Disruptions In Digital Media

Earlier this week, at John Battelle’s CM Summit during Internet Week in New York, I had the chance to lead a conversation about the most significant …

The Marketer’s Guide to Reaching Millennials

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for …

7 Marketing Strategies That Work Better Than Advertising

Marketing used to mean advertising. If you wanted to sell something awareness on a mass scale was the shortcut. Remarkability or transparency didn’t …

The Mobile Shopping Life Cycle

Mobile is turning “path to purchase” on its head. One of the most time-honored marketing concepts, that notion that a customer takes a predictable journey toward a sales transaction (in its earliest definition, starting with <i>attention</i> to a product, then moving to <i>interest</i> in it, then <i>desire</i> for it, …

Ride the Hashtag, Don’t Create it.

The true story of social media.<p>I was waiting for somebody at a wine bar the other day for a meeting when I heard two guys sitting and having a …

Tom Brady

How Your Brand Can Create, Track, And Learn To Love Big Content

Because without Big Content, there is no Big Data.<p>In my last column, I discussed the single most important factor in generating Big Data: creating Big Content that is then widely distributed and deeply engages consumers. Without Big Content there wouldn’t be Big Data.<p>Major marketers such as Coke …

Top 10 Fastest Growing Ad Spenders In 2012 From Samsung to T-Mobile

<b>Fastest-Growing Ad Spenders in 2012</b><p>Advertiser<p>Amount Spent In 2012<p>Percentage Growth From 2011<p>Samsung<p>$881 million<p>58%<p>Amazon<p>$1.1 billion<p>47%<p>IAC<p>$547 million<p>…

13 Timeless Lessons from the Father of Advertising - Copyblogger

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.”<p>In his years as an advertising executive …

Content Marketing

Luxury Daily

Luxury marketers deeply engaged consumers on digital platforms through games, exclusive content and product personalization tools during the first …

Yes, Marketers, You Should Pay Your Influencers

A consumer advocate can be your brand’s best friend. They spend 13% more than the average buyer and refer business that equals 45% of the money they spend, according to Satmetrix. The rise of these brand influencers has spawned quite a bit of buzz in recent months for companies thinking this could …

Pinterest Will Start Showing Ads As Traffic Keeps Growing But Shifts To Mobile

After four years, Pinterest is taking its first serious steps towards monetization [Update: as its traffic moves from the web to mobile]. CEO Ben Silbermann today told users “we’re going to start experimenting with promoting certain pins” because “it’s so important that Pinterest is a service that …

Twitter Tweaks Its Welcome Screen to Better Explain Itself

Twitter’s IPO is just around the corner — and it’s already showing signs of change.<p>The company quietly updated the Twitter.com homepage over the …

Twitter's New Login Page Caters to Newbies

Sometimes, subtle changes can make all the difference.<p>Twitter updated its login page Monday, as first reported by <i>AllThingsD</i>, adding a little more …

Want a Retweet? Include a Photo

Twitter may limit you to 140 characters, but a picture says a thousand words, and can even entice people to read your story.<p>At least that seems to be …

Welcome

2017 Headliners<p>The Headline Stage is where the gods of the industry, the disrupters-in-chief and today’s agenda setters inspire you, challenge you …

How Qualcomm’s Content Play Grew Monthly by 70%

Like other major brands, Qualcomm has set out in the last 18 months to reach consumers through so-called content marketing (or "brand journalism," if …

Content marketing: 6 categories VCs are betting on right now

<i>Nick Gregg is CEO of StrategyEye</i><p>Almost every brand or company is becoming a publisher of these days and shifting budgets from ‘traditional’ online advertising into content marketing in order to attract leads.<p>There are plenty of content marketing specialists out there offering advice and content …

7 Things You Need to Know From My Content Amplification Test

The new Hummingbird release pushes Google further along as a provider of first-hand information. You’ll be seeing more – much more – of the Google …

Google announces 14 new analytics features

<b>Yesterday's</b> <b>Google Analytics</b> <b>Summit contained 14 new product releases, with perhaps the most interesting being the ability to view demographic data.</b><p>The …