Robert Simons

24 Flips | 2 Magazines | @robsimons | Keep up with Robert Simons on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Robert Simons”

Ten Questions Every Founder Should Ask Before Raising Venture Debt

There’s an adage that says your first job as a startup CEO is to make sure your company never runs out of cash. When financing a growing company,venture debt can be a great supplement to venture capital. Much has been written to help founders think through venture capital, but venture debtremains a …

Mobile SEO in 2015 — everything you need to know

User experience is not only important for the happiness of your visitors, but it can lead to improving your mobile SEO by increasing some of the technical factors that search engines look to understand if you’re offering an enjoyable experience to your visitors like a quick load time, easy to use …

SEO in 2015 - new methods in optimizing content

Every business or product has something unique about it. Even if you are competing in a crowded space, if your business has enjoyed any kind of success it’s because you’ve offered something that no one else has. Whether it’s a focus on cost-savings, or a quirky sense of humor, or an emphasis on …

How To Attract Global Traffic To Your Website On A Budget

<i>Matthew Capala is an Internet entrepreneur, SEO strategist, speaker, and author. He is the founder of Alphametic, an organic growth accelerator, and SearchDecoder. Mathew is an Adj. Professor at NYU, and is the author of Amazon-bestselling book, “SEO Like I’m 5</i>.”<p>You might think that getting global …

25 Must Have Podcasts For Every Entrepreneur Or Business Owner

<i>This post first appeared on Mention.</i><p>When I first started working in public relations back in 2008, companies were jumping on the podcast bandwagon with enthusiasm. Then, as trends do, the enthusiasm fizzled in the B2B space, while shows in the pop-culture and B2C space continued to flourish.<p><i>But</i> …

Self-improvement

When Exactly Does a Startup Become Mature?

<i>Paul Malicki is the global CMO of Easy Taxi and is based in Sao Paulo, Brazil.</i><p>Early in my adventure in startups, I nurtured a young tech company.<p>At the time, the company was run out of a garage. This same company would eventually become a million dollar revenue business with global operations. Yet, …

The Anatomy of a Marketing Email that Drives Results

<i>Janet Choi is the Marketing Manager at Customer.io.</i><p>Most writing in email marketing is terrible.<p>Experiencing lame email copy can be educational on what <i>not</i> to do and motivate you to aim higher, if anything. But what are some positive techniques used to craft compelling emails?<p>Here’s one simple but …

The Simple SEO Lesson that Won’t Invoke Your Gag Reflex

<i>Barry Feldman is a content marketing consultant, copywriter, social media advisor and more. This post has been adapted from an original version on his blog, Feldman Creative.</i><p><i>“We really do want to understand SEO.”</i><p>I was on a conference call with a client who said that. And then:<p><i>“Let’s plan to have a</i> …

Maximizing Your Minimum Viable Product

“The MVP has been (ab)used as a justification for sub-par product experiences where quality is sacrificed on the altar of speed,” says Stephen P. Anderson, UX consultant and author of Seductive Interactive Design.<p>“If you’re building something entirely new, a buggy prototype can be good for …

It Really Pays to Have a Rich Company Culture [Infographic]

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>"Culture" has been a buzzword in the corporate world for several years, but what does it mean and why is it important? Entrepreneur.com defines company culture as “a blend of the values, beliefs, taboos, symbols, rituals and myths all …

Build It or Buy It? 7 Things for Startups to Consider

When faced with a new technology need, should you build your own software – or stitch together solutions already available on the market? It’s easier (and cheaper) than ever to do the latter. But before calling up your CTO or signing up for the SaaS product you read about this morning, figure out …

How Publishers and Brands Can Measure the Value of Native Advertising

When a user likes, shares, comments, tweets, or takes another action with your sponsored content, your organization can determine how often it was shared through social channels. Although such information provides you with feedback on what’s popular across the web, it’s important to not take social …

12 Things to Know About Raising Money From Angel Investors

When you need funding, angel investors can seem like a godsend. However, raising money from angels isn’t as easy, or as simple, as it might seem.<p>To learn more, I asked 12 successful founders from Young Entrepreneur Council (YEC) the following question:<p>I’m thinking of raising money from angels. What …

Data Marketing 101: How Startups Can Put Their Data to Work

<i>Shannon Byrne is the Content & PR Manager at Mention, where she crafts words, creates strategies, and recruits loyal advocates. This post originally appeared on the Geckoboard blog.</i><p>Whether your startup is a SaaS company, a product, or a more traditional service, you’ve likely been collecting a …

How to Illuminate Your Brand's Vision: Tips From a Top Agency

<i>This post was originally published on the</i> <i>Shutterstock blog</i> <i>and has been reprinted with permission.</i><p>Behind every brand — and every design — is a story. It takes the right kind of designer to bring these behind-the-scenes visions to life. Enter Sunny Bonnell and Ashleigh Hansberger, partners at the …

5 Data-Driven Ways To Get Your Facebook Post Seen

<i>This post originally appeared on the Buffer blog.</i><p>If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone.<p>Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes …

Western Founders Talk Startups in Asia

I was struck by a recent blog post from two US founders who explained that their startup would have died had they not moved it from San Francisco to St. Louis. The primary reason is that the new location is cheaper, they argue, but there are plenty of other benefits.<p>Their comments got me thinking. …

Inside Your Social Media Posts' Invisible Audience

<i>This post originally appeared on the Buffer blog.</i><p>Awesome news: 490 people saw a tweet I sent out this week! Awesomer still, 16 people either clicked the link, left a reply, or favorited the tweet.<p>“75% of European digital ecosystem is present at #TNW2018”Are you doing business in Amsterdam in …

Creating Social Media Micro-Content With Long-Tail SEO

Both approaches to being a smarter marketer are beneficial to your business because they allow your organization to get its messaging through to your audience ahead of the competition at a quicker pace than if you were to focus too heavily on achieving short term gains.<p>Focusing your efforts on …

Cash-Strapped? 10 PR Strategies to Improve Your ROI

<i>Dmitry Davydov is a Chief Marketing Officer for Bitrix24, worlds fastest growing free CRM, project management, private social network and online collaboration platform created specifically for small businesses.</i><p>PR is hard. And expensive. Most of the time, you get nothing out of it. And when your …

So You Have A Business Idea. Now What?

<i>Json SurfrApp is the founder of IWearYourShirt.com. His new book, Creativity For Sale, is an in-depth look at how to turn passion into profit.</i><p>You have an idea, now what?<p>“The most intimate digital technology festival on the planet”CNBC liked TNW Conference that muchFIND OUT WHY<p>If you’re anything …

How To Optimize Google My Business for Success

<i>Britt Klontz is a PR Consultant at Distilled, a creative online marketing agency.</i><p>If you’re already a Google Plus pro, you know how powerful the platform can be as a community builder for your brand. The same goes for Google Local, Google Analytics and YouTube pros.<p>In the past, however, being an …

Account Suspended

Visual Studio Online | Now Visual Studio Team Services

Everything you love about git – plus free private repos, social code reviews, and more…<p>The tools you need to effectively run your Agile team.