Rob O'Regan

46 Added | 1 Magazine | 14 Followers | @roboregan | Keep up with Rob O'Regan on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rob O'Regan”

Does Native Advertising Face A $3 Billion Question?

<b>Predictions about native advertising’s medium-term impact are both short-sighted and simplistic.</b><p>In 1973, the Wall Street Journal quoted a professor: …

Digital Advertising

Alex Aitken

Account Manager<p>Alex is an account management extraordinaire, a master of the small details and an all-round whirlwind of energy.<p>She learned her chops …


Wired Taps Real Journalists to Push Further Into Native Advertising

Brands want advertising that looks and feels like actual editorial content, and publishers are uniquely positioned to help. But how do they do that …

Skimping on Fees and Avoiding Journalists: Are Publishers Doing Native on the Cheap?

From publishers to creative agencies to writer networks, many seem to be making money from native advertising. But one group that doesn’t always …

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 This website is for sale!

Which Native Ad Formats Work Best According to Publishers?

According to a new collection of data from Marketing Charts, online publishers are seeing blog posts, articles and video as pretty effective means of …

Digital Advertising

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Tweets with replies by Tom Thai 🅾️ (@eviltomthai) | Twitter

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more

15 Mind-Blowing Stats About Native Advertising

Native advertising, or advertising content in the context of the user's experience, is all the rage.<p>A substantial amount of publishers are jumping on …

How Dell is innovating with native advertising

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>October 24, 2013<p>We've talked a good deal in this space about converged media, the blending of …

Native Advertising

ASME Releases Tighter Guidelines on Magazines' Native Advertising

The American Society of Magazine Editors has updated its guidelines for editors and publishers to further address sponsored content and "native" …


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Study: How Publishers Are Measuring Native Ads Today

Sites like Gawker and Forbes offer native advertising, but the jury is still out on how publishers should measure the effectiveness of these …

Digital Advertising

The Monocle Approach to Native Ads

Monocle, a global affairs lifestyle magazine, publishes just 10 times a year. A recent visit to its website, which is updated frequently, would have …

The hottest companies in native advertising

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>July 31, 2013<p>VIEW SINGLE PAGE<p>Native advertising is not a new concept. Custom content, …

Digital Advertising

Content Marketing News & Analysis - The Content Strategist

The Storytelling Edge: Become a Better Marketer With Our Amazon #1 New Release<p>Content is more than a marketing tactic. We believe that great stories …

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 This website is for sale!

Native advertising (infographic)

Mobile advertising has proven to be quite a challenge. But native advertising has shown real promise and in short, native advertising is in a medium …

Native Advertising

The Irrelevance of Banner Ads

<i>Jason Lehmbeck is CEO and co-founder of DataPop, an online advertisement optimization company. Follow him on Twitter @jasonlehmbeck.</i><p>Last week, I read …