Robin Rossi

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Opinion: We’re on the cusp of the third digital revolution, and here’s how not to be left behind

Over the past 50 years, two digital revolutions — in communication and computation — have created unprecedented wealth and transformed how we live, …

Nike's 3D-printed textiles make running shoes even lighter

Nike's use of 3D printing to craft ever-better performance shoes has reached its next logical level. The company has introduced Flyprint, the first 3D-printed textile upper for performance footwear. The material is ultimately a TPU filament melted and applied in layers, but the geometry is the key: …

How to Deliver Emotion-Packed, Tailored Experiences Through Design

As a discipline, design has an identity challenge. To begin with, there’s quite a bit of confusion about what design actually is and what it can …

This Clever Shelf Is Designed For The Age Of Pop-Up Retail

In the age of Amazon, many brick-and-mortar stores are striving to become more flexible, using the space they have to accommodate a range of different uses, like events, as well as adjusting to changes in inventory more quickly. A new shelving system created by the London-based agency Layer enables …

The Future Of Beauty, According To L’Oreal’s Tech And Design Guru

Guive Balooch, a judge in Fast Company’s 2018 Innovation by Design Awards, shares his vision for a healthier, more personalized beauty industry.<p>Guive Balooch, global vice president at L’Oreal, heads up the company’s technology incubator. He’s the brain behind products like a machine that creates …

Why Facebook's logo is blue — a designer’s guide to color and emotion

We’re able to see different colors because of our retina’s innate ability to differentiate frequencies of light waves.<p>Certain colors or shades evoke different sentiments in people. In this post, I want to give a quick introduction to color theory, ways to combine colors, and tools for designing …

Graphic Design

Audi Unveils Major ‘Digital First’ Redesign To Stay Relevant For Next 10 Years

[Click here to view the video in this article] <br>Image via Audi<br>Last year, you read about Audi’s simplified, flattened logo to cater to today’s digital …

What Is Good Design in the 21st Century? The Brainstorm Design Conference Aims to Find Out

What does it mean to be a designer in the 21st century? What is good design? What is bad design? Why does it matter? How can businesses harness the …

A Designer’s Guide To Conquering Anxiety

Just another design problem? Not quite. But here’s how one designer turns his anxiety into creativity.<p>An introduction, an invitation, even just a question–and suddenly you’re crushed under a set of possible outcomes. Impending and unavoidable. It’s like being comfortably settled in the dark when a …

To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible

There are many creative tools a designer uses to think differently, but none is more counter-intuitive than “wrong thinking,” also called reverse thinking. Wrong thinking is when you intentionally think of the worst idea possible — the exact opposite of the accepted or logical solution, ideas that …

Inside The L.A. Mall That’s Defying The Retail Apocalypse

The Platform shopping center offers retailers a chance to try something new.<p>As malls across the country succumb to declining foot traffic and the lure of online shopping, a development in Los Angeles’s artsy Culver City neighborhood is proving that it’s still possible to draw customers in person—if …

How to Make Work More Meaningful for Your Team

There is a well-known story about a cleaner at NASA who, when asked by JFK what his job was, responded “I’m helping to put a man on the moon.” This anecdote is often used to show how even the most mundane job can be seen as meaningful with the right mindset and under a good leadership.<p>Today, more …

The Branding Genius Behind Shake Shack Presents Her Sequel

Can Paula Scher make lightning strike again?<p>Most people don’t know it, but Shake Shack’s branding was created for free. Pentagram partner Paula Scher was happy to provide pro bono work to what was then a little burger joint in her local park. Less than a decade later, Shake Shack IPO’d for $100 …

A Designer’s Guide To Brainstorms That Are Actually Useful

Rule No. 1: Always say “yes.”<p>The Apollo 13 Mission Control team faced a huge number of seemingly insurmountable obstacles after an oxygen tank exploded on board the 1970 mission to the moon. They needed to find a new route that would get the astronauts back to Earth quickly with a limited supply of …

Why Today's Designers Are Different | Inc.com

What do you think of when you hear the word <i>design</i>?<p>You probably think about finely crafted objects that you can hold in your hand, or maybe logos and posters that visually explain things.<p>What you might not immediately think of is the kind of design that you use every day, but don't give much thought …

Artificial Intelligence

Airbnb Debuts A Toolkit For Inclusive Design

Working with media startup News Deeply, Airbnb has created questions for designers to ask themselves if they want to check their biases.<p>Earlier this summer, Airbnb paired up with the media startup News Deeply on an installation called <i>Shadow to Light</i> for San Francisco Design Week. Guided by the …

How I Use Weekends And Mondays To Stay Productive (And Sane) All Week

One entrepreneur shares three habits that help him de-stress and stay focused.<p>In 2014, I was constantly anxious. My business was doing well, but I couldn’t say the same about my mental health. Had you asked my business partners, friends, or peers three years ago, every single one of them would’ve …

How Designers For Physical Spaces And Digital Services Can Create Better Experiences Together

Paul McConnell, Head of Design at Intersection, discusses what a civic style guide looks like in today’s society<p>We move through a variety of spaces …

How Instagram is reshaping restaurant design

When it came time to design their first restaurant, Media Noche, San Francisco entrepreneurs Madelyn Markoe and Jessie Barker found themselves lacking inspiration. Their designer had asked them for ideas and they felt like “deer in headlights.” Ultimately, Markoe says, they came up with a single …

How To Steal Design Ideas (And Not Feel Like A Schmuck)

Lesson No. 1: Steal the right ideas.<p>Stealing is wrong. We all know that, right? Mom and dad said it first, then it’s hammered in by every teacher from kindergarten to senior thesis. No stealing.<p>You can imagine then the shock I felt upon entering the workforce–where “stealing” good ideas is not only …

How to Become a More Well-Rounded Leader

For years, when I spoke with CEOs or senior leaders, it was because they were interested in how my consulting firm could help their employees become more engaged, or innovative, or sustainably high-performing. During the past year – and especially the past six months – I’ve been hearing a different …

How Retail Can Thrive in a World Without Stores

Historically, shopping has been a sensory experience. Store associates served as personal shoppers, helping customers pick out items. Shoppers gauged quality by the look and feel of a product. They asked for sales associates’ opinions when they tried on clothes. It was as much an emotional …

A Short History of Design Leadership

Why designers should demand a seat at the table<p>Recently throughout the business press, there have been countless articles about CCOs and CDOs and …

How Looking at the Worst Possible Idea Could Lead You to the Best One | Inc.com

All too often, those brainstorming or "ideation" sessions often blend into a blur of sameness, twists, and even less as participants struggle to top one another with a twist or a turn that's more often a feature or a function than it is a big, bold, disruptive idea. Volumes have been written on …

IKEA's Clever Posters Help People Effortlessly Cook Meals At Home

A new campaign wants people to have fun with their food using these instructional posters<p>Getting bored with your usual cooking routine? IKEA knows it …

Can A Machine Choose Fonts And Colors Better Than You? Try It

These automated design tools let you find new font and color combinations with the push of a button. And then call it a weekend.<p>Maybe you’re just feeling uninspired. Maybe you took a job that pays less than you’re worth. Look, I’m not here to judge. We’re all going to be working for AI in a few …

Putting Products into Services

High-end professional services firms that cater to corporate clients have a clear upside: Because they provide specialized expertise, their offerings can be very lucrative. But there’s a less obvious downside: If a consulting firm, say, or a law practice wants to double its revenue, it has to …

Use Big Data to Create Value for Customers, Not Just Target Them

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? and 2) can we link what consumers hear, read, and view to what they buy and …

Four Things To Do Outside The Office To Boost Your Creativity

The best place to spark innovation on the job may be to get completely away from the office.<p>To be successful, businesses need innovation, and that requires creative thinking. Former advertising agency creative director Jack Foster says ideas are the “wheels of progress,” and warns that without them …

Uniqlo Wants To Know “Why Do We Get Dressed?”

<b>WHAT:</b> Debut global ad campaign for clothing retailer, Uniqlo.<p><b>WHO:</b> Uniqlo, Droga5 New York<p><b>WHY WE CARE:</b> You may think you wore that raincoat because it looked like the weather might take a turn for the worse, but here Uniqlo suggests there is more to it than that. In its new ad campaign, the Japanese …

Uniqlo