Roberto Perez

81 Flips | 5 Magazines | 3 Following | 1 Follower | @robertus19 | Keep up with Roberto Perez on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Roberto Perez”

Mundo Logístico

Hoy más que nunca es necesario distinguirse de la competencia y es indudable que la manera de lograrlo ha cambiado. Ante el nacimiento de nuevas …

Revista Negocios Globales

Pasión por los negocios

cerrar<p>Suscríbete<p>Síguenos en twitter<br>• Síguenos en facebook<br>• Síguenos en instagram<p>cerrar<p>Ver más<p>En twitter<p>🗞ADELANTO🗞 Ya puedes revisar la portada que …

Inicio

Aunque durante los últimos años creció la capacidad portuaria y se hicieron importantes avances en infraestructura, aún falta, especialmente, en …

Logistec

En un mundo donde la tercerización de servicios es clave y cada vez son más las operaciones que se contratan es fundamental para ambas partes …

Luis Fraga: “El contenido de interés es la herramienta seductora más interesante”

Según ha afirmado, “la mayoría tienen pocos medios y poco tiempo. Están condicionados por las exigencias de un buen resultado”. En este sentido, el …

Essential stats that every savvy marketer should measure in 2017

Statistics

Gartner’s Magic Quadrant for CRM Lead Management, 2016

The CRM lead management market continues to attract customers' interest and investment as they increasingly recognize the value of marketing …

How to Generate Leads From the Most Popular Pages on Your Website

Learn how to identify the most popular pages on your website, along with 10 detailed tips on how to optimize those pages for lead generation.

4 Helpful Tools for Organizing Your Social Media Calendar

The secret to great marketing analytics? Connecting with decision makers

Unlocking the profit potential of data analytics requires a design sensibility to develop solutions decision makers can understand and use. McKinsey …

Marketing Analytics: It works, so why aren't more companies using it?

A new McKinsey metric demonstrates how much marketing analytics improves marketing ROI—and profits.<p>Marketing analytics is becoming big business. With …

How to reallocate marketing budgets to drive growth

Here are three steps to identifying the budget allocations that maximize returns.<p>With budgets under increasing pressure, marketers must allocate …

Marketing & Sales

August 2018 – Faced with tough competition and uncertainty in raw-material prices, industrial companies must reset their pricing architecture.<p>August …

Five ways to get more from digital advertising

As spending on digital advertising keeps growing, companies must adapt their traditional marketing model and capabilities for the investment to be …

Digitizing the consumer decision journey

In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how.<p><b>Many</b> …

Using marketing analytics to drive superior growth

Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one tool. But an integrated …

How marketers can avoid those big data blind spots

Just because the data and analytical techniques are available doesn’t mean they provide complete insights.<p>If you were looking for a theme song that …

Four steps to turn Big Data into action

Data is meaningless unless it helps make decisions that have measurable impact. Generating value is a matter of connecting data to insights to action …

Marketing & Sales

August 2018 – Faced with tough competition and uncertainty in raw-material prices, industrial companies must reset their pricing architecture.<p>August …

Discussions on Digital: Measuring marketing’s impact

Silicon Valley leaders discuss the challenge on every marketer’s mind: how much to spend on digital marketing, and where to spend it.<p><b>In the latest</b> …

Digital Marketing Success Means Balancing Strategy and Execution

Success in the digital experience realm comes down to striking a balance between what customers need and what the business hopes to …

Customer Experience

NCET Tech Tips: 3 ways digital marketing is evolving

<i>NCET explores business and technology.</i><p>Imagine this scenario: It’s the end of the day and you really, really needed a product — let’s say a Wi-Fi USB …

Digital Marketing

Today’s Top Supply Chain and Logistics News From WSJ

Delivering up-to-the minute news, analysis, interviews and explanatory journalism on logistics, supply-chain management, e-commerce and more<p>By<p>Paul Page<p>Paul Page<p>The Wall Street Journal<p>Biography<p>@PaulPage<p>paul.page@wsj.com<p><b>Sign up:</b>With one click, get this newsletter delivered to your</b> …

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