Roberto Zelaya

36 Flips | 1 Magazine | 7 Following | @robertozelaya | Keep up with Roberto Zelaya on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Roberto Zelaya”

9 Visual Tools to Create Awesome Social Media Images

Do you want to create professional-grade social media visuals? Are you looking for budget-friendly tools to help? Visual content can increase your …

Think your brand is safe on Facebook, Twitter, or LinkedIn? Think again.

A barrage of serious brand threats now run rampant across social networks: account takeovers, brand impersonations, promotion scams, malvertising events, counterfeit sales, trademark violations, phishing, hashtag hijacking, and more. Each issue can negatively impacts brands and inflict real …

10 terrific Instagram tools for marketers

<b></b><i>This article was originally published on PR Daily in June 2016.</i> <br>Do you use Instagram for social media marketing?Are you running low on tools to use …

The "4-S" Approach: How the Largest Video Publishers Succeed on Facebook

Do you want to get more eyes on your video content?<p>Did you know that there's a rule you can follow to grow your video views?<p>If you've been on …

Light at the End of the Funnel: Why the Marketing Revolution is About to Arrive

Blessed is he who, in the name of profit, shepherds the user through the funnel, for he is truly his user’s keeper.<p><i>–Startup L Jackson</i><p>Ever since we …

Marketing

We Forced Our Company To Communicate Only Through Snapchat

Greg Galant Contributor<p>Gregory Galant is co- founder and CEO of Sawhorse Media the company that runs Muck Rack and The Shorty Awards.<p>Snapchat was the first social network I was too old to understand.<p>I joined Facebook as it first rolled out on campuses when I was in my junior year of college. I …

7 Things Successful People Do On Weekends

Sept 4-7 in Boston, MA | Marketing & Sales Event

Join thousands of marketing and sales professionals from around the globe for the world's most remarkable business event. September 4-7 in Boston, MA.

Marketing

Cancelan vuelos en el Villeda por falla en torre de control

<b>San Pedro Sula, Honduras.</b><p>Dos vuelos cancelados y dos desviados fueron la consecuencia de la falla técnica en la torre de control del aeropuerto Ramón …

Content Marketing vs Native Advertising - Which Produces Better Results?

Content Marketing is the buzz term on everyone lips, but native advertising has also been steadily gaining traction as brands look to best utilize …

7 Smoking Hot Changes Coming to Content Marketing

You get it.<p>Content marketing is a great way to develop customer relationships, increase brand awareness and target your audience with …

7 Steps to Effective Content Marketing for Recruiting

It's more than just employer branding.<p>In my last column, I shared 5 Ways to Recruit Like a Marketer and highlighted content marketing as a key deliverable. We know research shows that 69% of candidates wouldn't accept a job with an organization with a bad reputation and as employers are getting …

Marketing

What You Think You Know About Advertising Online Is Wrong

There are few prevailing myths about advertising on the web that keep advertisers and marketers hamstrung. Do you count the number of people who view …

・・・ PAULINA VEGA MISS UNIVERSO 2014 Encuentro los comentarios del Sr. Trump injustos e hirientes. Como Colombiana y como Miss Universo quiero mostrar mi apoyo y avalar los sentimientos de la Comunidad Latina. La Organización Miss Universo trabaja de forma independiente de sus dueños. Durante los últimos 64 años han creado asociaciones con excelentes grupos de carácter social, han ayudado miles de comunidades y han unido países alrededor del mundo de manera inspiradora. Si la Organización de Miss Universo compartiera algún sentimiento anti latino o cualquier tipo de prejuicio racial, yo no estaría en esta posición hoy. Creo fuertemente que lo que le impide a la humanidad avanzar es el hecho de dividirla y categorizarla. Reconocer y aceptar las diferencias que existen a través de la humanidad es el primer paso en el desarrollo real y sustancial. Debemos trabajar juntos para el progreso de nuestro bienestar común. PAULINA VEGA MISS UNIVERSE 2014 STATEMENT I find Mr. Trump’s comments unjust and hurtful. As a Colombian and as Miss Universe, I want to show my support and validate the sentiments of the Latin community. The Miss Universe Organization works independently from its owners. For the past 64 years, they have created partnerships with great charity groups and have helped thousands of communities. Their legacy of uniting countries from around the world has been inspiring to many. If the Miss Universe Organization shared any anti-Latin sentiments or any type of racial biases, I wouldn’t be in this position today. I strongly believe that dividing and categorizing humankind only holds it back. Acknowledging and embracing the differences that exist across humanity is the first step in real and substantial development. We must strive together in order to improve the common good.

44 Tips to Improve Your Photography

<i>In this article, New York-based photographer Todd Vorenkamp shares 44 helpful tips you can use to improve the quality of your photography.</i><p><b>1. Shoot</b> …

Content Marketing is Saving the Web

A few weeks ago, a piece appeared on a major UK newspapers website bemoaning Content Marketing, and how it's ruining the internet.<p>The article's …

Marketing

Can I Trust the Reviews on TripAdvisor?

<i>A:</i><p>In its 14 years of existence, TripAdvisor has become a leading online and mobile resource for travelers. It contains 170 million reviews, and rankings of four million properties and businesses in 140,000 places. Contributors add an average of 100 new entries a minute.<p>In theory, all of the reviews …

Tips From the Travel Pros: Best Apps for Your Instagram Photos

I had framed it as a "rookie wanting to pitch with the All-Stars" when I first explored professional travel bloggers.<p>You mean people actually make a career out of traveling? Wait, what? How?<p>I was serious about learning more. I interviewed 10 very popular and respected travel bloggers for "How to …

The Foolproof Guide To Traveling With Your Kids

Parents who successfully travel with kids will likely agree that the number one secret for success is simple: Don’t over-pack, and don’t over-stress. Just over-prepare.<p>In addition to preparation, flexibility and a good attitude are integral to any travel experience, and are even more essential when …

How To Avoid Paying Bank Fees While Traveling

Three years ago (to the day), I wrote about this topic but since banking rules are constantly changing, I thought it was time to update the article in order to provide more current and in-depth information. Here is how you eliminate ALL bank fees when you travel:<p>ATM fees can really add up. Let's …

82 Travel Experiences to Have While You're Alive and Breathing

Live life to the fullest by soaking up some of the most awesome travel experiences that will leave you changed forever.<p>Peek over the edge of the naturally formed pool to see Victoria Falls, the world's largest waterfalls, up close and personal.<p>It looks like a door to the heavens.<p>Mara River is …

Costa Rica

Tripcast Is A Beautiful Travel Journal For Your Smartphone

A new mobile application called Tripcast, built by the team that created photo-sharing app Cluster, allows travelers to privately share their photos with their friends back home. The app lets you create a travel journal of sorts, by not only collecting the photos and sharing them, but also plotting …

8 must-have travel apps

It's not technically an app (yet), but Traveling Spoon is worth opening up a browser for.<p>Imagine having a friend's mom prepare you a home-cooked meal in every country you visit. Traveling Spoon founders Stephanie Lawrence and Aashi Vel are making that a reality. Through the site, travelers can …

Five Essential Travel Tips For Small Business Owners

If you're a small business owner, there's not really the option of closing the office when traveling on business. I know this firsthand. As a speaker and trainer on productivity and attention management, I'm on the road a lot. Here are the tools and strategies I've found that keep me calm, …

15 funniest travel books ever written (in English) | CNN Travel

How Do You Advertise to an Ad Agency? Put Up a Billboard Right Across the Street

Here's one way to pitch your design studio directly to an ad agency: Buy a billboard right across the street from the shop.<p>Intridea, a D.C.-based …

Advertising

Highlights From Innovation Uncensored San Francisco 2013

Fast Company‘s Innovation Uncensored conference in San Francisco featured some of the most innovative entrepreneurs of the moment. If you couldn’t make it, here’s what you missed.<p>So, you couldn’t attend <i>Fast Company</i>‘s Innovation Uncensored conference in San Francisco? That’s okay. We’ve pulled …

Stop Whining About Real-Time Marketing

There's been a lot of coverage of real-time marketing lately, and most of it has been pretty derisive. People are wondering if real-time marketing …

Robert Pattinson is Back Atop Viral Chart In Dior Campaign

Robert Pattinson helped Dior rocket to the top of the Viral Video Chart, grabbing over 4.2 million views last week according to Visible Measures. It …